Leading direct marketers, including
catalogers, specialty retailers, direct to consumer businesses, non-profit organizations, and business-to-business brands trust Abacus as their preferred data source. Browse our innovative solutions and let us help you reach new levels of marketing success.
Abacus [ONE]™
Abacus [ONE] is an enhanced modeling fulfillment methodology that adds an innovative new dimension to the process of targeting the most responsive names for your acquisition campaigns. Abacus [ONE] examines all segments across multiple models to determine the best names to mail from the Abacus Consumer and Business Cooperative databases. That means you can target large numbers of names that provide higher response rate and increased revenue potential. In addition to identifying the best of the best targets for your campaign, Abacus [ONE] enables you to get your offer in the hands of responders sooner so you can capitalize on improved data recency.
Abacus FastPath™
Abacus FastPath eliminates complexity from traditional list planning by simplifying the process of mailing multiple list sources. Using FastPath as your single source for proven prospects, the time required to select, test, and procure outside lists is significantly reduced and list recency is dramatically enhanced.
The Abacus FastPath Advantage:
- Lower effective list costs
- Improved data recency with just-in-time fulfillment
- More predictable performance
- Reduced complexity and faster processing
Abacus Custom Response Models
Abacus Custom Response Models leverage campaign history along with a two-phased modeling process to identify a responsive prospecting universe. In addition, a revenue component may be added to target households with both high-expected revenue and response.
