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Brian Rainey is President of both Abacus and Epsilon's Data Services group, overseeing the operation and development of Epsilon's unique data offering. Brian joined Epsilon as the CEO of Abacus when the company was acquired by Epsilon in 2007.
During his tenure as CEO Abacus commanded a leading position in the cooperative database market, recruiting 1,500 catalog, retail, and multi-channel marketers into the Abacus Alliance, and developing a database of over 5 billion consumer transactions and 1.2 billion b-to-b transactions. In total Brian spent 13 years playing key roles within Abacus, and was deeply involved in the company's initial public offering, and in its acquisition by Hellman and Friedman, and then by Epsilon.
Prior to joining Abacus, Rainey served as director of marketing for The Sharper Image, the innovative specialty retailer, where he focused on catalog forecasting, customer file maintenance and modeling, and customer acquisition. During his tenure there, Rainey reduced the customer file duplication rate from 14 percent to 2 percent. Rainey also supervised the transition to an in-house file maintenance strategy.
He joined The Sharper Image from the Sara Lee Corporation, where he was list developer manager, overseeing the development and execution of customer acquisition plans. Under his guidance, division sales increased from $100 million to $400 million. |