David McRae is President of Purple@Epsilon. Prior to his role as president, he was executive vice president of Marketing Services and managing director of the Dallas office. His leadership helped turn that group into the industry's fourth–largest and one of the fastest–growing direct marketing agencies in the world, according to Ad Age magazine. His primary responsibilities are overseeing the sales and delivery of all of Epsilon's marketing services offerings, including analytic research and creative, as well as its in-house production services facility in St. Louis. With an extensive knowledge of direct response services and a strong background in TQM, David is a skilled leader who is highly revered by his teams.
David joined Epsilon in 1995, leading the production services operation, and he has continued to assume new responsibilities each year since. Prior to joining Epsilon, David served in operations management for leading envelope manufacturers Westvaco and MailWell. Graduating from the University of Georgia with his bachelor's degree in 1985, David completed his MBA at Mercer University in 1989.