DALLAS, TX — January 6, 2009 — Epsilon announced today that customer marketing pioneer Andrew Frawley has joined the company as President, Digital Services. Frawley, a recognized innovator, is charged with expanding Epsilon’s industry-leading position in digital marketing, a field that includes email and interactive services. Epsilon is a leading marketing services firm and the world’s largest permission-based email marketer.
"Andy is a recognized trend-setter in customer marketing who will help Epsilon break new ground in the exciting and competitive digital communications arena," said Bryan Kennedy, COO and President, Marketing Technology, Epsilon. “With the addition of Andy, we look to further our goal of helping global brands navigate the complexity of delivering relevant, multi-channel communications that optimize the value of customer relationships. Bringing in a leader of Andy’s caliber and specific experience underscores Epsilon’s commitment to, and ongoing investment, in the digital space."
Mr. Frawley will be based in Wakefield, MA and will oversee all aspects of Digital Services. He will report to Bryan Kennedy, COO and President, Marketing Technology.
Mr. Frawley has extensive experience in delivering software-based customer management solutions for up-sell, cross-sell applications as well as acquisition and lead generation. Mr. Frawley has leadership experience in technology-based solutions and the architecture and deployment of both database and email marketing technology.
Before joining Epsilon, Mr. Frawley pioneered the development of marketing automation technologies when he founded and led Exchange Applications as CEO in the 1990s, deploying the market leading Xchange suite of marketing applications for brands around the world. Xchange served major companies across the Financial Services, Technology, Travel, Retail and Consumer Packaged Goods verticals. In addition, major marketing service providers, including Epsilon, were clients. Most recently, Mr. Frawley was CEO of ClickTactics, later named ClickSquared, which offers an automated email marketing solution along with a full complement of services ranging from strategy and analytics to multi-channel campaign management and business intelligence. Mr. Frawley also spent time at Epsilon early in his career.
About Epsilon
Epsilon is the industry’s leading marketing services firm. Ad Age ranks
Epsilon #1 U.S. Marketing Services Firm and #1 U.S. Direct Marketing
Agency. Services include strategic consulting, database and loyalty
technology, proprietary data, predictive modeling and a full range of
creative and interactive services including brand and promotional
development, web design, email deployment, search engine optimization
and direct mail production. In addition, Epsilon is the world's largest
permission-based email marketer. Epsilon is an Alliance Data company.
For more information, visit www.epsilon.com or call 1.800.309.0505.
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