The Power of Targeting Together with the Analytic Toolbox: Driving Response Through Relevance

As marketers the first thing we learn is to Know Your Customer. Understanding drives all decisions. But, how many of us still follow this simple credo. How many of us really get to know our customers and tailor our approach to their specific needs and wants?

In this presentation, Kevin Klein, Senior Product Director, and Ruth Marcuz, VP of Consumer Insights, present the power of targeting along with the opportunity to further enhance understanding through analytics.

Join us as we walk through real life examples to share best practices of how your business can benefit from engaging more fully your customers and prospects…to drive marketing performance and ROI!
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Data Solutions


It all starts with data. Trillions of bytes of pure potential, just waiting to be discovered. We gather more of it than anyone else. Then we parse it, combine it, test it, and turn it into something greater. Ignite your marketing programs with the industry’s most powerful combination of unique, robust data, and connect with prospects and customers in relevant ways to drive acquisition, retention, and growth.





TargetSource

Reach consumers with proven histories of direct mail response through North America’s largest consumer responder database—and target customized messages that cut through the clutter. Uncover what drives behavior with the unmatched depth, breadth, and performance of TargetSource. With over 1,000 data variables, you can confidently target households with pinpoint precision.

Access Unique, Rich Self-Reported Consumer Data Not Found Anywhere Else – 100% Permission-based and Opt-In:

  • 35 million households: 33 million U.S., 2 million Canadian
  • 65 million individuals: 63 million U.S., 2 million Canadian
  • 9 million new responders annually: 8 million U.S., 1 million Canadian
  • 1,000 data points, including brand usage, purchase intent, lifestyle, demographic, behavioral, and attitudinal
  • Available as postal and email lists; data license and enhancement; segmentation studies, profiles and models


TargetSource eMail

Take the power of TargetSource into the online world. Access email names with the highest level of consumer privacy and the same depth of data—over 1,000 data variables for precise targeting and superior response. Use alone or integrated with direct mail for maximum effectiveness and results.

  • 9 million email addresses, including 8.5 million U.S. and 600,000 Canadian
  • Above average industry metrics: open rates, click throughs, opt-ins


TargetSource Health Data

TargetSource is the leading source of hard-to-find health data for the Pharmaceutical industry, including data on sensitive, low-incidence conditions. Highly valuable for targeted programs, this kind of extremely rare ailment data provides pinpoint accuracy, eliminating waste and maximizing performance.

All health data collected continues to meet or exceed privacy requirements:

  • 100% self-responder
  • 100% permission based
  • 100% opt in – consent provided to receive relevant offers


Stimulate compliance with exclusive, precise data that leads to action. Incent trial through use of targeted offers. Convert competitive users. Speak directly to patient’s health concerns and attitudes. Build brand awareness.



TargetPlus (previously Advantage Choice)  

Inform your marketing decisions and programs with the most complete and deliverable composite file available. The combination of multiple sources provides a fuller understanding of your customers and prospects – allowing you to create relevant campaigns that deliver superior results. Learn more

Enhance your knowledge by tapping into the wealth of insight from TargetPlus:

  • 178 million U.S. Households
  • 256 million U.S. consumers
  • 1,000 demographic and lifestyle data points



Trigger Data 

Major life events trigger consumer buying decisions and lifestyle changes. Leverage our unparalleled insight to deliver the right message to the right consumers at the right time.

Target NewMover  – Reach the right audience first with Epsilon’s New Mover file, with information on approximately 1.8 million monthly new movers compiled from over 400 sources.

Target PreMover  – Reach consumers before they’ve made many of their move-related decisions. 

Target NewParent  – Reach families who have recently welcomed a new child into their home.

Intender  – Be the first to know who will make life changes or a big purchase (such as an automobile).


B2B Data 

Access firmographic information on over 22 million businesses with Epsilon’s business-to-business data file. Let our experts help you fine tune your marketing campaigns and achieve superior results. 



Integrated Data Services

With over 30 years of experience, we offer proven techniques and solutions to maximize the value of your data and drive high-performance marketing campaigns that eliminate waste.

Data Hygiene – Use the most current, deliverable data available with Epsilon’s Data Hygiene service, which goes beyond standard processes to identify and track moves not reported through the postal service.

Customer Data Integration – Further enhance and refine your understanding of consumer and business segments using Epsilon’s ability to link unique data sources.