DALLAS, TX — April 1, 2008 — Epsilon, 21st-century marketing services company, today announced that Stacia Goddard has joined its full service marketing agency, Purple@Epsilon, as executive vice president, strategic marketing services. Goddard will lead the agency's business development efforts and work directly with clients to develop innovative, ROI-focused digital and direct marketing programs, reporting to David McRae, president, Purple@Epsilon.
"Stacia has been creating successful brands for the past twenty years, and her creative imprint is on everything from credit cards and cell phones to value meals," said McRae. "She is a tremendous addition to our team, and as head of our strategic marketing services practice will help clients inject Excitement, real News and a clear call to Action — what we call ENA — into every aspect of their marketing programs."
Goddard has established a reputation for driving award-winning, customer experience-focused marketing campaigns that extend across advertising to direct marketing and the social web. Before joining Purple@Epsilon, she was executive vice president and managing director at Hill/Holiday New York, responsible for client service and new business activity. Before that, Goddard held senior management positions at Ammirati & Puris/Lintas and Ogilvy One and was a partner at Pickholz Tweedy and Company.
"Consumers today are smart, savvy and have zero time for brands — and marketing — that doesn't speak to them in a meaningful way, and marketers need real insight into their wants and needs if they hope to become a destination brand," said Goddard. "It has never been more critical to understand who your customers are and how to reach them. With the emergence of mobile media, blogs and social networking, it takes a different kind of agency to help clients build a brand community. Purple@Epsilon is the first agency I've seen that has all the expertise, talent and technology under one roof to get the job done, and I'm very happy to be here."
About Purple@Epsilon
Purple@Epsilon introduces a new age in marketing. For the first time, the world's leading brands can work with a single agency partner that provides premium services at every step of the marketing process — both online and off. Clients turn to Purple@Epsilon because its people refuse to settle for the ordinary. From social networking strategies that turn customers into brand advocates — and actually drive new revenue — to loyalty campaigns launched in 15 countries in 15 languages at the same time, Purple@Epsilon's clients make bold marketing moves every day that rock their competition and yield outstanding results for their businesses. For more information, visit www.epsilon.com/purple.
Purple@Epsilon is a division of Epsilon, a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.
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