DALLAS, TX — May 6, 2009 — Epsilon announced today an unprecedented new client roster for its permission-based email and digital solutions business in the first quarter 2009. New wins include well known brands such as Scottrade and TCF Bank. Epsilon, the industry’s leading marketing services firm, and an Alliance Data (NYSE: ADS) subsidiary, experienced significant growth with new client wins, renewals and expansions in the United States as well as Europe and Asia. Epsilon also posted a first-quarter volume record with 8 billion permission-based emails deployed.
While Epsilon’s solutions differ across these new clients, a typical client assignment begins with the collection of consumer data from a variety of sources, including through the client, Epsilon’s own proprietary data sources, and list services, among others. Epsilon then mines that data to develop micro-targeted ROI-based marketing campaigns, which are deployed through permission-based emails using its proprietary technology platform. Finally, Epsilon applies sophisticated analytics to evaluate campaign performance and the impact of those campaigns on sales, customer engagement and brand affinity.
According to Forrester Research, email marketing has a compound annual growth rate of 9 percent and email marketing spend will grow to more than $4 billion by 2012. (
Forrester US Interactive Marketing Forecast 2007 To 2012, October 10, 2007)
In the Asia-Pacific region during Q1, business expanded rapidly with year-to-date volumes up 50 percent from the same time last year and prominent new clients such as Air China. In Europe, new accounts represent brands such as Cartier; National Trust, one of Europe’s largest conservation charities; e-Conversions, an award-winning online marketing company; and Scout, Germany’s largest online consumer portal.
In addition, the 65th Annual Advertising Age Agency Report released last week ranked Epsilon number one Direct Marketing Agency in the United States and number four U.S. Agency across All Disciplines based on revenues.
According to Bryan Kennedy, president of Epsilon, “In spite of increasingly scrutinized marketing budgets and the downturn in the global economy, Epsilon’s U.S. and international business thrived in the first quarter of this year. In fact, these record signings provide additional comfort in hitting our 2009 target as they ramp-up in the latter half of the year. Importantly, these 19 signings are a testament to the growing demand for highly targeted, ROI-based digital marketing solutions such as Epsilon offers. Our technology, experience and client-centric approach are what drive our business, and we will continue to invest in our core capabilities and technology to deliver robust and strategic marketing solutions for our clients.
“Additionally, we had a record first quarter with more than 8 billion permission-based emails deployed worldwide,” Kennedy continued. “Clearly this indicates that marketers are recognizing the high value and seeing measurable results as we help deploy targeted email communication strategies that strengthen their customer relationships and grow their businesses.”
Clients enlisting Epsilon for email marketing support in early 2009 represent a number of industries including financial services, retail, travel, and consumer packaged goods and span a variety of multi-channel direct and digital marketing services.
“Our leading proprietary technology, such as the DREAM platform, vast capabilities and talented team played a major role in these recent wins,” said Andrew Frawley, president of Epsilon’s Digital Solutions group. “These new clients are eager to take advantage of DREAM 8, our next-generation, multi-channel marketing application which provides enhanced functionality, innovative features and a customizable dashboard.
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