June 12, 2008 — Alliance Data’s Epsilon business announced today that it has signed a multi-year extension agreement with Nestlé Purina PetCare Company to continue to host and manage its multi-brand interactive marketing database platform.
Epsilon also manages Nestlé Purina’s permission-based email communications for its pet care brands and provides strategic consulting services in support of the company’s interactive CRM programs.
Nestlé Purina brands include Alpo®, Beneful®, Cat Chow®, Dog Chow®, Fancy Feast®, Friskies®, Pro Plan®, Purina ONE®, among others. It also makes cat and dog litter products under the Tidy Cats®, Yesterday's News®, and secondnature® brands.
Under the terms of the extension agreement, Epsilon will continue hosting Nestlé Purina’s consumer database that is equipped with a full suite of integrated marketing tools geared toward attracting new and retaining existing Nestlé Purina consumers. Epsilon provides analytics and segmentation expertise and will also continue to provide reporting analysis services that assess campaign results and identify opportunities for further optimization of marketing campaigns.
About Epsilon
Epsilon
is the industry’s leading marketing services firm. Ad Age ranks Epsilon
#1 U.S. Marketing Services Firm and #1 U.S. Direct Marketing Agency.
Services include strategic consulting, database and loyalty technology,
proprietary data, predictive modeling and a full range of creative and
interactive services including brand and promotional development, web
design, email deployment, search engine optimization and direct mail
production. In addition, Epsilon is the world's largest
permission-based email marketer. Epsilon is an Alliance Data company.
For more information, visit www.epsilon.com or call 1.800.309.0505.
About Alliance Data
Alliance
Data (NYSE: ADS) is a leading provider of loyalty and marketing
solutions derived from transaction-rich data. The Company manages more
than 107 million consumer relationships for some of North America's
most recognizable companies. Through the creation and deployment of
customized solutions that change consumer behavior, Alliance Data
enables its clients to create and enhance customer loyalty to build
stronger, mutually beneficial relationships with their customers.
Headquartered in Dallas, Alliance Data employs approximately 7,000
associates at more than 50 locations worldwide. Alliance Data is a
leading provider of marketing-driven credit solutions, and is the
parent company of Epsilon®, a leading provider of multi-channel,
data-driven technologies and marketing services, and LoyaltyOne™, which
owns and operates the AIR MILES® Reward Program, Canada’s premier
coalition loyalty program. For more information about the company,
visit its web site, www.AllianceData.com.
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