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Jessica Simon
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About Epsilon

Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

Epsilon Expands Healthcare Services Practice with Talented New Hires

VPs Dominique Hurley and Robert Blumenstock Added to Successful Team to Support Top Pharma Brands


DALLAS, TX — April 28, 2009 — Epsilon, the industry’s leading marketing services firm, today announced that five talented marketing executives have joined the healthcare services practice. Joining the team are industry veterans Dominique Hurley, Robert Blumenstock, Ziv Yaar, Aaron Gerrick and Susie Emmerling.

With over 15 years experience in marketing and advertising, Robert Blumenstock will support leading pharmaceutical companies with positioning and strategic marketing efforts. As VP, General Manager at Epsilon, Robert will report to Lisa Henderson, SVP, Client Services at Epsilon. Dominique Hurley will also serve as VP, General Manager, reporting in to Lisa Henderson. Dominique has over 20 years of experience in direct-response marketing and is a recognized marketing leader in the pharmaceutical industry.

Reporting to Dominique, Ziv Yaar will work closely with the Purple@Epsilon team and strategy group as the Relationship Manager for one of Epsilon’s largest pharmaceutical clients. Both Aaron Gerrick and Susie Emmerling joined the Epsilon Strategic and Analytic Consulting Group to focus on the pharmaceutical and healthcare industry.

“Epsilon has a proven history in this space with over 25 years of experience and a vast client base. We’ve witnessed explosive growth in the last decade and our team and capabilities continue to expand to meet this increasing demand,” said Lisa Henderson, SVP Client Services at Epsilon. “This industry faces unique challenges and regulatory constraints therefore a multi-channel marketing program is a vital means to connect with physicians and consumers alike. Epsilon has successfully implemented these strategies for our clients to improve relationships with the community and support the efforts of the biggest names in the industry.”

Epsilon’s Healthcare Services practice incorporates custom strategies, advanced analytics, unique data, creativity, loyalty programs and marketing technology.

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