Top Marketing Firm, Epsilon, Renews its
Commitment to Wakefield, Massachusetts

USA’s Leading Marketing Services Firm Signs 113,000 Square Foot,
12 Year, Landmark Lease Transaction

DALLAS, TX — October 14, 2008 Epsilon today announced that the company has signed a 12 year lease for 113,000 square feet of first class office space at 601 Edgewater Drive in Wakefield, Massachusetts. This transaction represents one of the largest office leases signed this year in Greater Boston.  Epsilon, as the leading marketing services firm in the U.S., is growing significantly with major client wins and renewals and the firm plans to expand staff at its Wakefield location.  After reviewing several other options in the region as well as out-of-state options, Epsilon decided to stay in its current location. 

According to Epsilon President and CEO Michael Iaccarino, "We're committed to hiring the best, and the talent pool in Greater Boston is strong for the roles we require.  Despite the downturn in the national economy, our business is strong and we anticipate continued momentum. Wakefield has been a part of Epsilon for more than five years, and is now home for more than 400 Epsilon employees.”

Massachusetts Governor Patrick said, "We work very hard to create a business environment that encourages growth. I am pleased that Epsilon recognizes the benefits of calling Massachusetts home."

Governor Patrick is recognizing Epsilon’s long history and commitment to Massachusetts at the ‘It’s All Here’ Day held at the State House in Boston on Tuesday, October 14.

With more than 2,400 employees globally and offices in major cities around the world, the company provides comprehensive online and offline marketing services to some of the most-recognized brands in the world. In May, Epsilon was ranked #1 Marketing Services Firm and #1 Direct Marketing Agency in the 64th Annual Advertising Age Agency Report.

John Boyle, Partner, DTZ FHO Partners represented Epsilon in the lease transaction. Charles “Chip” Batchelder, Managing Director, Wyman Street Advisors represented the owner of 601 Edgewater Drive, Hobbs Brook Management LLC.  Built in 2001, 601 Edgewater Drive is a five-story building comprised of 150,000 square feet.   In addition to high end office space, the Wakefield location features a world-class data center which processes billions of transactions annually.

Donald Oldmixon, first vice president and manager of real estate construction and leasing for Hobbs Brook Management, said “As a long time tenant, we are thrilled Epsilon is expanding at our Wakefield property and welcome the opportunity to support their business objectives by providing great Class A office space as they expand and grow their local presence.”

About Epsilon
Epsilon is the industry’s leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Marketing Services Firm and #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

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