DALLAS, TX — October 6, 2008 — Epsilon, the leading marketing services firm, today announced that Lillian Kennedy has joined Purple@Epsilon, as Vice President, Media Services.
Epsilon launched Purple@Epsilon, which is a full-service agency that meets all online and offline marketing needs, in late March 2008.
"Since the launch of Purple@Epsilon earlier this year, we have gained significant traction with clients and have strong interest in the market," said David McRae, President, Purple@Epsilon. “Lillian has over 25 years of agency experience building brands and recruiting top clients. By adding talent like Lillian and Stacia Goddard, we will continue to gain momentum in the market and create unique and powerful marketing programs for our clients."
Ms. Kennedy will play a vital role in the agency’s business development efforts and work directly with clients to provide seamless media expertise across all disciplines. She will report to Stacia Goddard, Executive Vice President, Strategic Marketing Services, Purple@Epsilon. Ms. Goddard also joined Epsilon from Hill Holiday six months ago.
Stacia Goddard added, “Clients need innovative approaches to today’s consumer-controlled media environment. It takes a whole new level of strategic targeting, and an integrated mix of both new and traditional media. Lillian is one of the few people out there who brings depth of experience across all areas.”
Ms. Kennedy has integrated multi-media experience both domestic and globally. She has an extensive track record of building and leading teams in both consumer and B2B marketing across a variety of industries including Financial Services, Healthcare, Packaged Goods, Pharma and Retail.
Before joining Purple@Epsilon, she was Senior Vice President, Media Director at Hill/Holiday New York, responsible for a number of key accounts as well as new business efforts. Before that, Kennedy was the Executive Vice President, Media Director at Lowe (formerly Bozell), where she supervised the fully integrated media department.
For more information about Purple@epsilon, visit www.epsilon.com/purple.
About Epsilon
Epsilon is the industry’s leading marketing services firm. Ad Age ranks
Epsilon #1 U.S. Marketing Services Firm and #1 U.S. Direct Marketing
Agency. Services include strategic consulting, database and loyalty
technology, proprietary data, predictive modeling and a full range of
creative and interactive services including brand and promotional
development, web design, email deployment, search engine optimization
and direct mail production. In addition, Epsilon is the world's largest
permission-based email marketer. Epsilon is an Alliance Data company.
For more information, visit www.epsilon.com or call 1.800.309.0505.
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