AD AGE Ranks Epsilon #1 Marketing Services Firm
and
#1 Direct Marketing Agency
Agency Report Also Ranks Epsilon as the World's Fourth-Largest Marketing
Organization and Fastest-Growing Among Top 25 Firms
DALLAS, TX — May 7, 2008 — Epsilon, a 21st-century marketing services company, today announced that the 64th Annual Advertising Age Agency Report has ranked the firm the number one Marketing Services Agency and the number one Direct Marketing Agency in the U.S.
Epsilon's year-over-year revenue growth rate (46.7 percent) and direct marketing revenue growth rate (55.2 percent) far outpaced all other top twenty companies on both lists, making it the fastest-growing company in its class for the second straight year. The Agency Report, which also identifies Epsilon as the world's fourth-largest marketing organization overall, ranks advertising and marketing services organizations based on reported revenue data.
"2007 was another year of tremendous growth and momentum for our company as we continued to deliver a unique and powerful integrated offering for the world's leading brands," said Epsilon President and CEO Michael Iaccarino. "From the recent successful launch of Purple@Epsilon to the continued growth of our agency services and strategic database services, our customers now have an unmatched combination of scale, creativity and data-driven expertise to achieve breakthrough results in the new marketing landscape."
In 2007, and to date in 2008, Epsilon continues to benefit from major new client wins and expanded marketing programs with long-time, loyal clients. Epsilon works with clients in sectors ranging from Financial Services to Travel and Hospitality to Pharma and Retailing. In addition, Epsilon's Abacus division operates the marketing industry's first and largest co-operative database, with a membership that includes more than 1,500 retailers and multi-channel merchants.
About Epsilon
Epsilon is the industry's leading marketing services firm. Ad Age ranks
Epsilon #1 U.S. Marketing Services Firm and #1 U.S. Direct Marketing
Agency. Services include strategic consulting, database and loyalty
technology, proprietary data, predictive modeling and a full range of
creative and interactive services including brand and promotional
development, web design, email deployment, search engine optimization
and direct mail production. In addition, Epsilon is the world's largest
permission-based email marketer. Epsilon is an Alliance Data company.
For more information, visit www.epsilon.com or call 1.800.309.0505.
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