Abacus Helps Marketers Streamline Marketing
Investments with Near-Term Value Analysis

DALLAS, TX — July 9, 2008 — Abacus, a division of the industry-leading marketing services company, Epsilon, today announced the availability of the Near-Term Value (NTV) solution. The NTV solution provides marketer’s with actionable insight to drive better marketing investment decisions including forecasts of a customer’s net profit over time, and identifying subsequent value by source. With the NTV Analysis solution, marketers gain insight into the marketing strategies that will provide the highest return based on unique customer spending profiles. It also predicts when existing marketing investments will reach the point of profitability.

“As the cost of reaching customers increases, including rising postal rates, it’s more critical than ever for marketers to understand how their investments are paying off in the near term,” said Elisa Krause, vice president of analytical services for Epsilon's Abacus division. “Our near-term value analysis solution gives marketers a reliable picture of how their customers are likely to spend and which marketing strategies will deliver the greatest ROI.”

Abacus computes NTV by comparing a number of first purchase indicators including origination source and channel, first purchase amount and the month or season of first purchase. An Abacus NTV Analysis includes a point-of-profitability calculator, an analysis of interval between purchases and subsequent spend activity categorized by list source, initial spend and initial month.

A thorough NTV analysis answers some of the most important questions marketers face today:

• How much should we spend to acquire a new customer?
• Which acquisition sources provide the most customers with the highest value?
• Which new buyer groups have lower potential and warrant test strategies?
• Who is the best customer to clone for prospect models?

About Epsilon
Epsilon is the industry's leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Marketing Services Firm and #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

# # #