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Case Studies


For four decades, Epsilon has delivered data-driven marketing solutions that give global brands a competitive edge through direct customer connections. See for yourself why we say, "Marketing As Usual. Not A Chance.™"

Marketing Technology/Email & Digital Solutions/Epsilon Targeting

Jumpstart your marketing and your business with Epsilon's full-service marketing for all your online and offline needs.
 

Abacus Cooperative Solutions

In the ever-challenging multi-channel retailing environment, Johnston & Murphy was focused on continuing their long history of profitable retailing.
 

Purple@epsilon

Year after year, KeyBank counts on Purple@Epsilon for outstanding marketing services and support that get attention and yield results.

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AGR

AGR’s single-partner strategy reduced the complexity of marketing and resulted in greater returns from their marketing investments.
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Arhaus

Abacus helped Arhaus generate increased
sales and retail visits by targeting the appropriate mix of prospects and customers.
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Barnes & Noble

Epsilon developed a customer membership program that got readers hooked. It spans all storefronts giving shoppers more ways to earn.   
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Best Buy

Best Buy Reaps the Rewards with Successful Customer Loyalty


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Brookstone

Specialty Retailer Gains Customer Insight



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Driving Direct Mail Effectiveness for Strong ROI

M.D. Anderson increases contributions using the full array of Epsilon services.

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Fabulous-Furs

Fabulous-Furs
partnered with Abacus
to improve campaign
performance and reduce
direct marketing
costs.
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Fender

With relevant messaging from Purple@Epsilon, customers know
that Fender understands
the music playing in
their heads.
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Johnston & Murphy

With Abacus FastPath, Johnston & Murphy
found a way to do
more with less and
achieve their marketing
goals.
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KeyBank

Year after year, KeyBank counts on Purple@Epsilon for outstanding marketing services and support that get attention and yield results.
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Major Airline

Airline’s Email Program Takes Flight With Epsilon’s DREAM Platform



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Masune

Through their partnership with Epsilon, sales of first aide products lead to a 5% lift in average response rate, while maintaining average order size.
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MD Anderson

Our integrated approach tripled MD Anderson’s annual direct mail revenue with new donor targeting and growing contributions from existing ones.
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Mrs. Beasley's

Epsilon helped Mrs. Beasley's reactivate 100,000 names with a 5% response rate among previous customers and recipients.
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Mrs. Fields

Abacus Market Insight Serves Up Sweet Results for Mrs. Fields




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Netezza

Epsilon and Netezza: Delivering a Revolutionary Marketing Platform that Drives Customer Loyalty


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New York & Company


Following Email Success, New York & Company, Inc.
takes on a Database Win
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Tailored Messaging
Incents Trial

How a large consumer package goods company leveraged ICOM’s analytic tool to maximize their marketing dollars.
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TIAA-CREF

Epsilon built a multi-channel marketing campaign that helped drive new business for TIAA-CREF's State 529 program.
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Targeting Drives Competitors to Switch.

Hair coloring brand attracts competitive users with trial offer delivered by TargetMail.
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Walter Drake

Walter Drake found their prospect list dwindling, Epsilon helped grow their prospect universe achieving a double-digit lift in response rate.
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