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Case Studies


For four decades, Epsilon has delivered data-driven marketing solutions that give global brands a competitive edge through direct customer connections. See for yourself why we say, "Marketing As Usual. Not A Chance.™"

Email & Digital Solutions

Jumpstart your marketing and your business with Epsilon's full-service marketing for all your online and offline needs.
 

Abacus Cooperative Solutions

firstSTREET wanted to identify more prospects who met its performance criteria. Abacus delivered the results they were looking for.
 

Purple@epsilon

KeyBank

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Barnes & Noble

Epsilon developed a customer membership program that got readers hooked. It spans all storefronts giving shoppers more ways to earn.   
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Fender

With relevant messaging from Purple@Epsilon, customers know that Fender understands the music playing in their heads.
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firstSTREET

The Boomer market is big business, firstSTREET used Epsilon's fulfillment methodology to reach this golden market fast - yielding big results.
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KeyBank

Year after year, KeyBank counts on Purple@Epsilon for outstanding marketing services and support that get attention and yield results.
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Masune

Through their partnership with Epsilon, sales of first aide products lead to a 5% lift in average response rate, while maintaining average order size.
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MD Anderson

Our integrated approach tripled MD Anderson’s annual direct mail revenue with new donor targeting and growing contributions from existing ones.
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Mrs. Beasley's

Epsilon helped Mrs. Beasley's reactivate 100,000 names with a 5% response rate among previous customers and recipients.
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TIAA-CREF

Epsilon built a multi-channel marketing campaign that helped drive new business for TIAA-CREF's State 529 program.
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Walter Drake

Walter Drake found their prospect list dwindling, Epsilon helped grow their prospect universe achieving a double-digit lift in response rate.
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Driving Direct Mail Effectiveness for Strong ROI

M.D. Anderson increases contributions using the full array of Epsilon services.
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Tailored Messaging
Incents Trial

How a large consumer package goods company leveraged ICOM’s analytic tool to maximize their marketing dollars.
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Targeting Drives Competitors to Switch.

Hair coloring brand attracts competitive users with trial offer delivered by TargetMail.
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