Abacus Retention Solutions

Leading direct marketers, including catalogers, specialty retailers, direct to consumer businesses, non-profit organizations, and business-to-business brands trust Abacus as their preferred data source. Browse our innovative solutions and let us help you reach new levels of marketing success.


Abacus HouseFile 360

Abacus Housefile 360 provides a simple modeled approach to your customer file mailings. Replacing your RFM selects with Abacus modeling enables you to utilize the power of Abacus Cooperative transactional data coupled with your existing customer data to complete your housefile selects.

Abacus HouseFile 360 helps you:

  • Save the time and hassle of doing your own housefile selects
  • Improve your housefile performance by utilizing Abacus Cooperative transactional behavior data in your housefile selects
  • Identify cost-saving suppression opportunities


Abacus Data Overlay

Abacus Data Overlay can give you a clear picture of your best customers by providing purchase and lifestyle data you don’t already have on your customer file. Rather than relying solely on your own internal RFM data to determine the mailable portions of your customer file, Abacus Data Overlay provides you with a summarized view of your customers buying behavior throughout the entire Abacus Cooperative database.

Abacus Data Overlay can help you:

  • Enhance your internal customer file modeling by providing additional, meaningful variables
  • Expand your customer file segmentation capabilities
  • Create valuable customer profiles
  • Identify and characterize local buyers
  • Uncover reactivation opportunities on your lapsed customers
  • Reduce marketing costs by indentifying suppression opportunities


Abacus License Score

Abacus License Score ranks and analyzes your customer’s transactional activity throughout the Abacus Cooperative database. Coupling Abacus scores with your own housefile segmentation gives you a full view of your customer’s purchasing behavior, thereby allowing you to make more informed housefile selections and increase the profitability of your customer marketing campaigns.