Download any of the following for free – compliments of
Epsilon Targeting.
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As marketers the first thing we learn is to Know Your Customer. Understanding drives all decisions. But, how many of us still follow this simple credo. How many of us really get to know our customers and tailor our approach to their specific needs and wants?
For those that do, the rewards are great.
In this presentation, Kevin Klein, Senior Product Director, and Ruth Marcuz, VP of Consumer Insights, present the power of targeting along with the opportunity to further enhance understanding through analytics.
Join us as we walk through real life examples to share best practices of how your business can benefit from engaging more fully your customers and prospects…to drive marketing performance and ROI!
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Why is analytics such an important business discipline today? And what can it mean for your business?
Richard Boire, Partner, Boire Filler Group, shares his insight on the growing and evolving role of analytics in marketing. He shares real world examples of how clients are utilizing this tool to enhance, improve and drive substantial bottom line results.
Do Patients seek health information differently depending on type of ailment – general, specific or sensitive? Are pharmaceutical marketers approaching key segments by their preferred channels? Or are they missing an opportunity by not listening to the needs of their patients?
In a 2008 research study, ICOM set out to find breakthrough information on North American consumers and how they prefer to search and receive health information. Learn how understanding the communication channel preferences of your patient segments can drive engagement, optimize marketing efforts and deliver superior performance.
Are brands doomed to falter during hard economic times? Has the recession cut your marketing budget, stalling consumer promotional efforts?
Founded upon a collection of recent consumer studies across the Alliance Data group of companies, this guide provides marketers proven techniques to create winning recession era marketing plans. From coupons to insight, adopt these tactics to design winning campaigns, regardless of economic climate.
Moving to a new home – whether for work, family or simply more space – is one of the great catalysts of consumer spending. In good economic times and bad, the average new resident spends approximately $7,300 on everything from window treatments to take-out meals in the three months following a move. While this category of consumers represents a rare bright spot of opportunity for retailers, there is a catch: fewer people are buying houses.
This research brief examines the micro trends in new mover consumer spending along with the macro trends in residential relocation in the US to gain a deeper understanding of which categories of retailers have the most to gain by targeting new movers and what kind of impacts an increase in moving activity might have on the retail category.
Recent trends in the evolution of marketing have delivered ROI-driven brand managers to an important crossroads. Should they choose event marketing or consumer sampling? Can it ever be both? If so, under what circumstances.
ICOM is pleased to sponsor, The Great Debate: Event Marketing or Product Sampling – an objective examination highlighting the best practices surrounding decisions to market via events or direct to consumer promotional programs. Authored by product sampling expert Cindy Johnson, the paper reveals the STEPS involved in returning a higher ROI for marketers.
ICOM is pleased to present A Best Practices Guide to Coupon Targeting: a practical manual addressing the critical factors driving successful coupon strategies.
Based on in-depth analysis, using ICOM's proprietary Redemption Database, comprising 20 years, 6300 programs and 425 million coupons issued.
