As the industry’s first and largest cooperative database, Abacus sets the bar in predictive modeling. By warehousing more purchasing information on consumers and business buyers than any other data source, Abacus Cooperative data has an unparalleled ability to predict future buying behavior. Members of the Abacus Cooperative gain high returns on their participation, receiving more comprehensive data than they can get anywhere else. And that translates into great results.

Leading direct marketers, including catalogers, specialty retailers, direct to consumer businesses, non-profit organizations, and business-to-business brands trust Abacus as their preferred data source. Browse our innovative solutions and let us help you reach new levels of marketing success.

Abacus Acquisition Solutions

Abacus is the world’s largest cooperative database with over 8.6 billion consumer transactions and 4.8 billion business transactions. With our innovative approach to creating prospect lists, Abacus has been helping both consumer and business-to-business marketers use data more effectively in their acquisition campaigns. Brands of all types, sizes, and industries rely on Abacus to deliver sharper insight into buyer behavior, develop sound marketing strategy, and drive stronger bottom-line results.

Abacus Retention Solutions

At Abacus, we don’t just focus on acquisition marketing. We know that our client’s customer file is one of their most valuable assets and effectively mining it is a necessity for long-term profitability. With the Abacus Cooperative database as our foundation, we’ve created powerful retention solutions to help marketers increase customer loyalty, entice repurchase, and reactivate lapsed buyers.