Epsilon’s Loyalty Solutions team is the global leader in helping companies build deeper customer relationships. Our full-service solution utilizes best-of-breed technologies to support all aspects of loyalty marketing – and we customize our solutions to your needs for market flexibility, scalability and measurability.
Core Loyalty Marketing Solution
Our powerful technology infrastructure supports all aspects of loyalty marketing including:
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The database and infrastructure that stores, manages and displays program information
- Program information for transactions, member profiles and program-specific data elements
- Member services elements to support a program Web site, call center and IVR
- Web services layer to support real-time integrations
- Data structure optimized for fast, reliable transaction processing
- Hosted in secure, monitored data center
Loyalty Program Optimization
Epsilon’s Optimization service turns insight into profitable action by revealing the best ways to communicate and interact with program members. How do we do it? It’s simple – we incorporate strategy and analytics into a comprehensive road map for you to follow as you build out your loyalty program. And our wealth of strategic and analytical resources across multiple industries helps you to define the optimal communication stream.
Augmentation Services
As your loyalty programs expand, the need to respond to your members’ preferences also expands. Epsilon’s Augmentation Services give you with the feature-rich capabilities your growing program demands, including:
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Prepackaged Web services
- Campaign management
- Business intelligence
- Creative services
- Loyalty-specific data mart and reporting vehicle
- Award catalog
- Email deployment
- Consumer data
- Hardware/software
Contact our Loyalty experts to help you build greater customer loyalty.
