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About Epsilon

Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

Bryan Kennedy Becomes President and Chief Executive Officer of Epsilon, Leading Marketing Services Firm

Industry Veteran Promoted to Head Marketing Leader


DALLAS, TX — January 27, 2009 — Epsilon announced today that Bryan Kennedy, formerly Epsilon’s chief operating officer, and president of its Marketing Technology group, has been promoted to president and chief executive officer of Epsilon. Epsilon is a leading marketing services firm and the world’s largest permission-based email marketer. Epsilon is ranked #1 U.S. Marketing Services Firm and #1 U.S. Direct Marketing Agency by Ad Age.

"Bryan has been instrumental to Epsilon’s unprecedented growth by leading strategic acquisitions, expanding its market-leading offerings and delivering a steady stream of technological innovations," said John Scullion, president and chief operating officer, Alliance Data. “Epsilon’s recognition as a leader and its overall success is due in large part to Bryan’s leadership in delivering the industry’s most robust and comprehensive marketing solutions to clients.”

Mr. Kennedy replaces Epsilon’s former President and Chief Executive Officer, Michael Iaccarino, who left the firm on January 13, 2009.

Mr. Kennedy joined Epsilon in 1996 and has been actively involved in all the stages of client programming, such as crafting, delivering and managing complete solutions for clients.

Prior to being named chief operating officer, he was Epsilon's chief technology officer. As chief operating officer of Epsilon, Mr. Kennedy was responsible for all marketing technology development and architecture, as well as the development and execution of Epsilon's marketplace strategy. As president of the Marketing Technology group, he oversaw the continued build-out of the company's capabilities across analytics, strategy and multi-channel technology solutions.

Within the marketing services industry, Mr. Kennedy is considered an expert in loyalty marketing and membership technology, as well as complex database design and management. His experience in loyalty and database management, application architecture and solution design includes a deep understanding of specific needs in the lodging, telecommunications, healthcare, financial services, fundraising and retail industries.

He earned a bachelor's degree from Wheaton College in Wheaton, Illinois and an M.B.A. from Harvard Business School.

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