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About Epsilon

Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

Andrew Bast Joins Purple@Epsilon As Senior Vice President, General Manager

Saatchi Healthcare Veteran to Join Epsilon to Expand Pharma Capabilities


DALLAS, TX — March 25, 2009 — Epsilon, the industry’s leading marketing services firm, today announced that Andrew Bast has joined Purple@Epsilon, a full-service agency that meets all multi-channel marketing needs, as Senior Vice President, General Manager.

"Over the last year Purple@Epsilon has continued to gain significant traction with the addition of new clients such as Beech-Nut and Commerce Bank. There are a number of opportunities in the market and particularly in the healthcare space," said David McRae, President, Purple@Epsilon. “Andrew has extensive experience in the healthcare industry and a reputation for developing innovative, multi-channel solutions in this highly regulated environment. We are focused on adding talent like Andrew to offer unique expertise to create highly effective marketing programs for our clients."

Mr. Bast will play a critical role in business development efforts and work directly with healthcare clients to provide communication solutions across all disciplines and channels. He will report to David McRae, President, Purple@Epsilon.

According to Mr. Bast, “Healthcare marketing requires a truly integrated strategy. Epsilon has a long history of understanding customer behaviors and transaction processes. By linking Epsilon’s marketing expertise with the emotions and insights associated with something as personal as one’s health, we have the unique ability to create results-driven solutions. Communication strategies today must engage, inspire, and affirm, and all stakeholders including consumers, physicians, pharmacists, and managed care play a vital role.”

Mr. Bast’s extensive category expertise spans the GI, CV, CNS, HIV, respiratory, and metabolic therapeutic areas. Prior to joining Purple@Epsilon, Mr. Bast worked at Saatchi & Saatchi Healthcare Communications and its sibling agency Glow Worm on blockbuster brands such as Nexium, Prilosec, Seroquel, Enbrel, and Amitiza.

Before Saatchi & Saatchi Healthcare, Andrew advised clients at a major outsourcing firm, where he implemented several technology-intensive solutions, such as a national student loan centralization effort and a prescription drug co-payment initiative for the Ontario Ministry of Health.

For more information about Purple@Epsilon visit www.epsilon.com/purple.


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