DALLAS, TX — October 13, 2009 — Today Epsilon celebrated four decades of targeted marketing for the world’s leading global brands. The firm has led the way in data-driven, measurable marketing services and innovation.
According to Bryan Kennedy, President and CEO, Epsilon, "As consumer behavior and the media and marketing landscapes change, technology and strategies must evolve. The success of Epsilon is a strong testament to the firm’s ability to innovate and stay ahead of the curve. Our history truly parallels the evolution of digital and direct marketing and the transition to multichannel strategies that are data-driven, targeted and highly measurable.”
Founded in 1969, Epsilon has established itself as a preeminent provider of prospect and customer marketing solutions and the most integrated, data-driven multichannel marketing firm in the industry. Continued growth has catapulted Epsilon to over two thousand employees and over twenty offices around the globe including a substantial presence in Europe and Asia Pacific. Today, Epsilon is an innovator and an industry leader working with marketing giants in industries such as financial services, travel, retail, pharmaceuticals and consumer packaged goods. Epsilon’s reach includes a comprehensive set of offerings spanning Strategy & Analytic consulting services, Marketing Technology solutions, Agency services and rich Data assets and services.
Recent announcements from the firm highlight continued expansion of these offerings:
- Mobile Marketing
- Enhanced offering for global mobile marketing services through a new partnership with Air2Web. Services can be easily integrated with current marketing initiatives for Epsilon’s over 80 database and loyalty clients
- Epsilon Targeting
- Launched a new partnership with AccuData Integrated Marketing
- Announced that FastPath, a comprehensive prospecting solution, hit the 100 brand mark, adding new clients such as Johnston & Murphy, America’s Gardening Resource and Linen Source. Abacus FastPath integrates list ordering, campaign analysis, data integration, enhancement and execution, as well as brokerage interaction and payment
- Email Marketing
- Launching Epsilon’s Email Institute (www.emailinstitute.com), a new resource that provides valuable studies, industry commentary and case studies, drawing from Epsilon’s experience as a global provider of over 40 billion permission-based emails per year and recognized leadership in unique and forward-thinking research such as our quarterly Email Trends and Benchmarks reports
- Industry Accolades
- Announced this week, Epsilon’s Sonar, an integrated communications tool for loyalty programs, received a DMA Future Innovators Award for outstanding achievement. Earlier this year, Epsilon’s agency Purple@Epsilon received a number of awards including four New England Direct Marketing Awards, three DMAW Maxi Awards, and the #1 Direct Marketing Agency ranking from Advertising Age
“In the challenging economy and the years ahead, our ability to meet the complex needs of our clients will allow Epsilon to continue to grow and adapt to serve the world’s biggest brands. In order to maintain our high level of client satisfaction and lead our industry, we rely on our people, our technology and forty solid years of marketing experience,” said Kennedy.
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