DALLAS, TX — October 13, 2009 — Today Epsilon Targeting announced that Abacus FastPath has reached the 100 brand mark, just three years after its launch. The latest momentum is a testament to the solution’s focus on comprehensive prospecting capabilities with strong performance and value.
According to Brian Rainey, President of Epsilon Targeting, "Now more than ever, multichannel marketers require a solution that is high performing and a strong value. Abacus FathPath is that and more. Our latest milestone is proof that this is the future of direct marketing, as more of the leading national catalogers and multichannel marketers rely on Abacus FastPath for 100% of their prospecting.”
Abacus FastPath enables marketers to streamline the direct marketing process by integrating services such as list ordering, campaign analysis, merge purge set-up and execution and brokerage interaction and payment. The solution improves recency from just-in-time fulfillment and a large, stable and qualified prospect universe to better target customers and prospects.
At launch in 2006, Brookstone was the first Abacus FastPath client. Clients added in 2009 include Johnston & Murphy, America’s Gardening Resource, Linen Source and Arhaus. Many marketers have embraced Abacus FastPath as their exclusive prospecting solution.
“Epsilon Targeting’s Abacus has been a trusted partner for over ten years. When they recommended Abacus FastPath as the cornerstone to our marketing strategy, we knew we could trust it and that they had our interests in mind,” said Heather Marsh, Director of Catalog and Online Marketing, Johnston & Murphy.
Steve August, Operational Vice President of Consumer Marketing at Brookstone said, “FastPath has improved the productivity of our team and provided us with a prospecting solution that not only meets our needs but exceeds them.”
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