Press Releases 2009
Press Releases 2008
Events


Press Contacts

Epsilon
Jessica Simon
(212) 457-7135

Alliance Data
Shelley Whiddon
(972) 348-5100



About Epsilon

Epsilon is the industry’s leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company.


Press Releases 2009


11/12/09 - Epsilon VP Robert Reger Appointed to DMA Ethics Committee


11/04/09 - Epsilon Partners with Alterian for Social Media Monitoring and Analysis


10/27/09 - Epsilon Wins DMA Analytic Challenge


10/19/09 - Epsilon Celebrates 40 Years of Marketing Excellence

Marketing Services Leader Continues to Innovate;
Supports Multichannel Marketing Efforts for
the Largest Global Brands


10/19/09 - Epsilon Targeting’s Abacus FastPathTM Hits 100 Brand Mark

Multichannel Marketers Maximize ROI;
Effective and Efficient Mailing with High Response Rates


10/13/09 - Epsilon Targeting Partners with AccuData to Provide Premier Data to Small- and Medium-Sized Businesses

Data on 250 Million Customers and
170 Million Unique Households


10/08/09 - Epsilon Partners with Air2web to Provide Mobile Marketing Services Globally

Fully Integrated Multichannel Marketing Services Include Strategy and Consulting Across All Consumer Touchpoints


10/06/09 - Epsilon Q2 2009 U.S. Email Trend Results: Open Rates and Average Volume Per Client Increase

Industry Performance Remains Strong


09/15/09 - Epsilon Targeting’s Annual Multichannel Trend Report Uncovers Marketing Opportunities

Online Sales Grow Steadily; Multichannel Buyers More Active and Higher Spend per Household


09/10/09 - Reed Business Information Renews Relationship with Leading Marketing Services Firm Epsilon

Epsilon to Continue Providing Permission-Based Email Marketing Services to Drive Customer Retention, Engagement


09/09/09 - Epsilon Study Reveals Captive Audience in Millennials

18-25 Year Olds More Receptive to
Permission-Based Email Offers

More Likely to Use IM, SMS and Social Networks


07/29/09 - ‘Tis the Season for Multichannel Marketing Holiday Planning; Epsilon Releases Holiday Trend Report

Early Season Purchases Larger than Late Season

Heaviest Volume and Peak Revenue on Tuesday and Friday


07/09/09 - Epsilon Targeting Survey Identifies Brand Switching Trend: Less Risk Means More Switch

59% of Americans Forsake Pre-Recession Favorite Food and Household Brands, But Only 12% Switch to Store Brands for Child Care Products

Consumer Insights Hold Key to Brands’ Win-Back Strategies

86.5% of Consumers Identify the Grocery Store as Primary Focus of Their Coupon Efforts


07/08/09 - Epsilon Q1 2009 U.S. Email Trend Results: Performance Remains Stable

Open Rates Up 11.2% from Same Time Last Year


07/01/09 - Alliance Data’s Epsilon Signs Expansion Agreement with Astra Zeneca


06/23/09 - Purple@Epsilon Wins Four Prestigious NEDMA Awards

Honored for Outdoor, Fundraising Integrated Media and Direct Mail Result-Producing Campaigns


06/09/09 - Alex Kooluris Joins Purple@Epsilon As
Vice President, General Manager

Experienced Pharma Marketer to Help Build Epsilon’s Healthcare Services Practice


06/04/09 - Epsilon Study Reveals Global Consumer Email Trends; Timeliness, Segmentation Drive Response and Conversion

Both PDA/Smartphone and Instant Messaging Use Highest in Asia Pacific

59% APAC Consumers Report Making Offline Purchases as a Result of Emails, 53% in North America and 37% in EMEA


05/22/09 - National Geographic Renews its Long-Standing Relationship with Marketing Services Leader Epsilon


05/18/09 - Ad Age Ranks Epsilon #1 Direct Marketing Agency

Agency Report 2009 Ranks Epsilon Fourth Largest US Agency Across All Disciplines


05/06/09 - New Email Clients in Q1 2009

Record First Quarter for U.S. and International Business Wins and Permission-Based Emails Deployed

Ad Age Again Ranks Epsilon #1 Direct Marketing Agency


05/05/09 - Epsilon Launches Epsilon Targeting

Marketing Industry’s Most Advanced Provider of Consumer Information for Targeted Solutions

Assets of Epsilon Data Services, Abacus and ICOM Information & Communications Set New Industry Standard for In-Depth View of Consumer


04/28/09 - Epsilon Expands Healthcare Services Practice with Talented New Hires

VPs Dominique Hurley and Robert Blumenstock Added to Successful Team to Support Top Pharma Brands


04/07/09 - Epsilon Q4 2008 U.S. Email Trend Results: Key Performance Metrics on the Rise Despite Recession

Open Rates Increase for the Third Consecutive Quarter


03/25/09 - Andrew Bast Joins Purple@Epsilon As Senior Vice President, General Manager

Saatchi Healthcare Veteran to Join Epsilon to Expand Pharma Capabilities


03/05/09 - Epsilon Research Shows Email Campaigns Positively Influence Consumer Packaged Goods Purchases, Perceptions

62% of survey respondents say email has a direct impact on offline CPG activities such as purchasing decisions. Customer loyalty just an email click away for CPG companies.


03/03/09 - Epsilon Study Shows ‘Healthy’ Response to Email From Pharmaceutical Companies

42% of National Survey Respondents Say Receipt of Email Positively Influences Offline Activities Such as Taking Meds Properly and Filling Prescriptions


02/23/09 - Inbox to In-Store: Epsilon Study Shows Email Campaigns Drive Store Choice, Favorably Influence Offline Retail Shopping Behavior

56% of Shoppers More Likely to Buy from Retailer Who Sends Them Email

48% Feel More Loyal After Receipt of Store Email


02/19/09 - Epsilon Research: 54% of Consumers Have a More Favorable Opinion of Financial Services Companies That Send Them Emails

44% Said Email from Financial Services Providers Makes Them Feel More Loyal To the Sender’s Brand


02/17/09 - Epsilon Research Shows Strong Link Between Email Receipt and Choice of Travel Company

63% of Travel Email Recipients More Likely to Patronize Email Sender


02/12/09 - Alliance Data’s Epsilon Signs Multi-Year Agreement with America’s Gardening Resource

Epsilon and its Abacus Division to Provide Direct Marketing Prospecting, Retention, Database Management and Analytics Services for Multi-channel Gardening Retailer


02/12/09 - Epsilon Survey Shows the Benefits of Permission-based Email Marketing Transcend the E-Commerce World

57% of Consumers Feel More Positive About Companies Who Send Them Emails

40% of Consumers Say Email Increases the Likelihood of Future Purchases


02/11/09 - Cost-Conscious but Self-Conscious

ICOM Survey Shows Despite Recession More than 1 in 5 Americans Uncomfortable Using Coupons at the Grocery

Survey Results Reveal that for Many Others, Economic Necessity Trumps Any Stigma Attached to Coupon Use


02/05/09 - Study: How Housing Trends Impact Retail Sales

Epsilon Analysis of Spending by New Movers Finds Relocation an Essential Economic Stimulus


01/29/09 - Epsilon Survey: Nearly 40% of Chief Marketing Officers at Leading U.S. Brands Unsatisfied with Quality of New-Hire Talent Pool

Ad Agencies Rarely Exceed CMO Expectations on Price and Return On Investment


01/27/09 - Bryan Kennedy Becomes President and Chief Executive Officer of Epsilon, Leading Marketing Services Firm

Industry Veteran Promoted to Head Marketing Leader


01/20/09 - Epsilon Q3 2008 U.S. Email Trend Results: Email Performance Remains Stable; Click Rates Rise

Average Volume per Client up Due to Holiday Season Campaigns


01/08/09 - The Long and Short of It: Perfecting the Art of Email Subject Line

Study of Over 1 Billion Emails Confirms that Shorter Subject Lines Perform Better; Word Order and Content are Key in Driving Response


01/06/09 - Andrew Frawley Joins Leading Marketing Services Firm Epsilon as President, Digital Services

Industry Veteran Joins Digital Communications Leader