Imagine empowering your marketing teams to build direct mail and email campaigns using customizable templates with creative libraries that link seamlessly to your customer and prospect data. Discover Matador. It’s a fully automated solution that gives your field marketers, franchisees, stores, agents, consultants and dealers the ability to create highly customizable direct marketing programs. It’s the no-brainer way to reduce your need for outside agencies and external lists.
Matador is an online, self-service application that combines data, creative templates, marketing collateral and more into a virtual direct marketing agency that allows you to:
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Design, print, fulfill, send mail and deploy emails
- House, manage and merge variable data and graphics into one communication
- Maintain brand and quality compliance while still providing 1:1 communications at the local level
- Create best-in-class direct and interactive marketing through supporting creative, list management, email management and print production services
- Build CRM best practices and refine marketing approaches based on evaluation of tracked results for closed loop marketing
- Deliver comprehensive and accurate customer and prospect information for field-implemented marketing programs
- Disseminate plans and policies to help encourage direct marketing efforts
