Epsilon! Latest Press Releases

12/17/09 - 航空業界加強與客溝通勢不可擋 (英文)

MUMBAI, INDIA — December 17, 2009 — Jet Airways, India’s premier international airline, will now deliver its consumer and trade communications through leading digital marketing company Epsilon’s email solution to enhance customer relationships.

While Jet Airways ranks favourably amongst passengers in terms of in-flight service, entertainment, value and efficiency, the company is striving to improve its customer relationship management and increase brand loyalty amongst its frequent fliers, corporate clientele and trade partners.

Based on customer feedback and surveys, Jet Airways found that email was the preferred channel of communication. For a scalable solution to keep pace with the company’s market growth, Jet Airways selected Epsilon’s email marketing services. Epsilon delivers a solution that provides a holistic view of all its customers and prospects, as well as detailed analytics across all its campaigns. This complete insight allows the airline to design and execute personalised and targeted customer initiatives that increase brand equity and cultivate more profitable, loyal customer relationships.

“To provide a world-class customer experience, we chose Epsilon for their best-of-class email marketing solutions that enable us to stay close to our customers throughout the relationship lifecycle and ensure that we are providing the most relevant information, optimised in a timely fashion as and when they want it,” said Rahul Kucheria, GM, Relationship Marketing with Jet Airways.

Epsilon’s email platform optimises email delivery, has deep tracking and reporting features as well as segmentation and optimisation tools that enable Jet Airways to reap the benefits of relevancy in its communication with customers.

The key features of Epsilon’s email platform include advanced segmentation and data management capabilities, including demographics, areas of interests and purchase history. The precision targeting tools include a dynamic content builder, recency and frequency optimisation features, automated recurring messaging, and event trigger and real-time messaging.

The email solution also allows Jet Airways to monitor and track a specific email communication all the way to a booking or enquiry transaction. This allows the airline to leverage profile and transactional behavioural data to ultimately achieve one-to-one marketing with its customers.

Jet Airways currently sends a monthly email newsletter to Jet Privilege members, travel agency partners and corporate clients. The company will soon introduce transactional e-mailing through the Epsilon platform, such as registration confirmation, welcome messages and purchase confirmations.

Adrian Hoon, VP, Asia, Epsilon, said, “Epsilon’s partnership with Jet Airways is a win-win collaboration as it enables the airline to leverage our expertise in the travel sector and at the same time it reinforces our position as a leading provider of customer communication solutions in the travel industry. We look forward to helping Jet Airways further maximise their marketing performance, deepen their customer relationships and achieve significant ROI.”

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01/14/10 - Epsilon 在台湾赢得多项重要数字营销合约 (繁体中文)

香港（2010年1月14日） — 業界領先的市場營銷服務公司Epsilon今天宣佈，台灣多家主要企業已成為該公司的新客戶，反映台灣企業在經濟復甦期間，通過一對一營銷模式推動市場，以更有效的方法吸納客戶並提高市場佔有率。

Epsilon的新客戶包括：台灣大型系統整合商神達電腦，該公司旗下擁有全球衛星導航領導品牌 Mio ；以人壽為主的全球健康服務公司台灣康健人壽；售賣國際時尚名牌的網上零售店 9 in the box ；以及出版《Elle》、《Elle Girl》和《BMW Magazine》等刊物的國際雜誌出版商台灣樺榭媒體集團。

Epsilon International 亞洲區副總裁雲維良表示，台灣民眾擅於上網，互聯網滲透率高達 65.9%，是繼南韓和日本之後第三高的亞洲地區。電郵營銷在台灣愈來愈流行，正趕上整體趨勢。

雲氏表示：「台灣的市場營銷業者正擺脫批量發送電郵的模式，繼續改進推廣方法。他們需要就推廣活動設定以客為本的量度機制，衡量吸納客戶的成績。本地供應商或公司內部電郵系統難以滿足這類需求。」

他續稱：「這標誌著台灣正從一點對多點的電郵推廣策略，邁向一對一營銷模式；同時把重點轉移至客戶生命週期，務求在適當的時機，向適當的客戶發放適當的訊息。」

「更重要的是，以數據為主的運作模型可以收集客戶數據，將之化為商業智慧，為客戶提供個人化的營銷選擇及相關的內容。這種一對一營銷策略不但有效鞏固與現有客戶的關係，更能助長吸納新客和競爭對手的客戶，幫助企業獲取市場佔有率，抓緊台灣從衰退期復甦的經濟契機。假如企業沒有這種營銷能力，很可能在這個重要的時機被敏銳的對手遠遠拋離。」

神達電腦（www.mic.com.tw, www.mio.com）以往採用公司內部的電郵發放系統。他們現已使用 Epsilon 的 DREAMmail 平台，提升電郵活動的價值，並在通訊中提供個人化產品資料，務求與客戶建立更深入的關係，而最終透過市場營銷計劃增加收益和投資回報。

台灣康健人壽（www.cigna.com.tw）用 Epsilon 世界級電郵方案取代之前的本地電郵服務供應商，更快、更準地實施服務；獲取更強、更連貫的計劃分析，以及推廣活動和保單續保的報告。此外，Epsilon 為台灣康健人壽提供服務和支援，把最新、最相關的資訊，以及針對個人需要的營銷項目帶給其客戶，令康健人壽與客戶的關係更上一層樓。

9 in the box（www.9inthebox.com.tw）尋求 Epsilon 的專業協助，針對其十八萬五千名客戶設計並推行個人化電郵通訊計劃，包括每週和每天的會員通訊、特別活動的邀請函，以及按客戶個別需要和興趣而提供，並帶有時間性的個人化營銷項目。9 in the box 將探用 Epsilon 電郵平台的先進市場區分功能、動態內容組合和自動化活動啟動訊息，改善客戶的購物體驗。他們亦可利用靈活的追蹤功能，深入個別交易層面，審視每項計劃的價值。

樺榭媒體集團（www.hfmasia.com）在台灣和香港的整個大中華區部門最近共同采用Epsilon 的電郵解決方案，發放每日和每週的個人化客戶通訊，務求增加其刊物的網站客戶流量和質量，參與刊物包括《Elle》和《Elle Girl》。該集團同時選用亞太區覆蓋範圍最廣泛的Epsilon郵件清單清洗服務（Email List Cleanser），提高《Elle》客戶數據庫的價值。此舉能優化電郵的送達率，又可改善電郵的針對性，並提高發送者的聲譽，對樺榭媒體集團的電郵計劃產生重大作用。

樺榭媒體集團大中華區及日本營運總監 Shelley Bearse表示：「為訂戶提供相關的個人化內容，對維繋我們的讀者群極為重要。Epsilon幫助我們確保客戶資料準確完整，令計劃達到預期結果。」

Epsilon電郵方案在計劃中透過所有接觸點，協助建立客戶的忠誠度，亦可衡量活動的成效，為市場營銷開支帶來最高投資回報。Epsilon的專利電郵平台功能包括：先進的市場區分及數據管理功能 ── 讓企業按客户資料、興趣和購物歷史等明確的數據，以及以往行為和交易等暗示性數據，把客戶細分至不同層區；優化電郵清單功能 ── 此功能十分重要，可維持最新、最準確的客戶資料，進行經客戶許可的電郵營銷活動。同時，系統備有收件處理功能，確保企業迅速作出回應。

此平台亦支援動態個人化和計劃優化功能，自動部署最有效的市場營銷內容、啟動訊息，並把客戶通訊進行中央處理。同時，平台提供深入的計劃分析和報告，讓市場營銷業者獲得實時的計劃分析內容，在計劃任何階段都可評估狀況，又可按所需要的分析程度，檢視特定的客戶結果和數據。

雲氏說：「Epsilon電郵方案與客戶內部的數據庫基建及內容管理系統可融合得天衣無縫，加上我們有真正全球化的電郵發送管理和客戶服務基建，因此獲全球營銷業者選為合作夥伴。愈來愈多客戶要求營銷開支有高透明度和問責性，我們正能支援有關需求。」

「我們看到整合式營銷方案有龐大的市場需求，將為亞太區帶來高投資回報，而台灣也不例外。」

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12/29/09 - The Forrester Wave Names Epsilon as a Leader

DALLAS, TX — December 29, 2009 — Epsilon today announced that the December 2009 report “The Forrester Wave: Email Marketing Service Providers, Q4 2009” named Epsilon as a leader. The company received a perfect score in 36 of the evaluation criteria.

The evaluation of email marketing services providers (ESPs) included a review of 15 vendors against 69 criteria. Epsilon was among eight leaders who were cited for “innovation and a commitment to advancing client education and sophistication.”

The report concluded that Epsilon’s DREAM platform is “comprehensive offering all of the necessary functionality to manage and execute mailings.” The report also cited that “most clients are satisfied with the overall account service.”

Among the evaluation criteria in which Epsilon received a perfect score were: campaign automation; transactional messaging; interface; testing; scalability; flexibility; execution; data; mobile; data storage and security; integration; initiation; systems; authentication/reputation services; access control; workflow; reliability; volume; technology services; campaign management services; analytic services; executive vision; and more.

According to Andrew Frawley, President of Marketing Technology at Epsilon, "We are pleased with these results which highlight many of our core capabilities and competitive advantages. As the world’s largest global permission-based email provider, sending over 40 billion emails per year on behalf of clients, we continue to innovate and evolve our technologies and services to remain an industry leader.”

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10/28/07 - Epsilon International 委任云维良为亚洲地区总监 (英文)

SINGAPORE — November 28, 2008
Epsilon, a leading provider of multi-channel, data-driven marketing technologies and services, today announced that its global operations arm Epsilon International has appointed Adrian Hoon regional director, Asia. An integrated marketing services veteran, Hoon will join the regional executive team, reporting to SVP of Asia-Pacific Dominic Powers, and will lead business development efforts in Southeast Asia and Hong Kong.

“As Epsilon continues its rapid growth and expansion in the Asia Pacific market, we are delighted to have someone with Adrian’s talent and breadth of experience joining our regional management team,” said Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International. “His appointment underscores our commitment to the region, and will also further help us accommodate Asian marketers’ rapidly growing demand for sophisticated, data-driven marketing programs that maximize ROI in an increasingly competitive business environment.”

In 2007, Epsilon International grew its offices in Shanghai, Hong Kong, India, and Singapore, and broadened its service offerings in China, Australia, and Southeast Asia.

“Working with some of the world’s most respected marketers, Epsilon International has established a strong brand and reputation for excellence in Asia,” said Hoon. “I am excited to join such a distinguished and passionate executive team, and look forward to contributing to the continued growth of our leadership position and expansion in the region.”

About Adrian Hoon
Hoon, who will be based out of Epsilon International’s Singapore office, is an experienced integrated marketing services and business leader. Prior to joining Epsilon International, he held senior management roles at Xperian Asia (an independent consulting firm) and Optimize Asia. At both organizations, Adrian served as a managing director, leading high performance teams to provide innovative, customized integrated marketing services for enterprise clients such as CISCO, IBM, Intel and Siemens throughout Asia. Before that, he also spent nine years with CMP Business Media as general manager of the Custom Solutions group, where he developed customized lead generation programs and integrated marketing solutions for marketers throughout the region.

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06/18/08 - 在亚太地区，利用邮件营销接触消费者越趋重要 (英文)

HONG KONG — June 18, 2008
A survey conducted by Epsilon International and Return Path has revealed that email-based marketing resonates strongly with consumers across the Asia Pacific region and, alongside traditional mediums, is fast becoming one of the key ways to reach consumers.

In one of the most significant findings, nearly one in three respondents (32%) said that they would “always” respond to targeted, promotional e-mails.

The survey, which was carried out in February 2008 throughout Asia-Pacific region, surveyed 1,169 participants and sought to discover consumer email habits and attitudes to permission email marketing and spam.

"Through client campaigns across Asia Pacific, we know that consumer interaction and responses to targeted permission based communications are high, and drive significant returns for our clients,” said Dominic Powers, senior vice president, Asia Pacific, Epsilon International. “This survey further supports the fact that consumers respond to email marketing if it is directed to the right person, at the right time, and with the right message."

Another survey finding pointed to the increasing acceptance of electronic marketing when used in a controlled and targeted manner, with 54% of the respondents saying that they would use e-mail coupons to buy products online or offline.

“E-mail marketing is rapidly becoming the preferred method for consumers to be reached by marketers,” Powers said. “Aside from the obvious environmental angles, consumers are now savvy enough to realise that targeted campaigns can offer them deals or savings above the typical promotional offers they find in their letterbox at home.”

In addition, the survey revealed the speeds at which average email users in APAC are accessing the Internet. In Australia about half (52% home and 49% work) said they accessed the Net at speeds of 1.5Mbps or less. In contrast, in Japan and Hong Kong over 70 percent and 63 percent of email users respectively are using high speed broadband of 10Mbps or more at home and at work.

Other key findings in the survey:

Mainland Chinese respondents have the highest uptake (34%) of using mobile devices for email, followed by Hong Kong at 29% and Japan 27%. Australia reported the lowest at 6%, followed by Malaysia at 11%.
Before 10am is the favourite time for checking personal emails, with 9am being the peak email-opening hour among respondents of all territories except in Japan. About half of the Japanese respondents (46%) reported to check their personal inbox at night at 9pm or later.
Promotional emails increases brand loyalty, said 63% of the respondents in India and 70% in China; while every other Indian respondent (52%) and 63% Chinese respondents said they had made more purchases after receiving promotional emails.
Customers interact on relevancy. Half or more respondents in all the surveyed territories said they are willing to share personal information if they believe it drives relevant and more targeted offers, except in Hong Kong where more respondents (63%) said they would not want to release additional personal details regardless of the offers.
Irrelevancy is the new spam. In addition to unsolicited emails, many respondents consider that the definition of spam also includes promotional emails or e-newsletters which they subscribed to but which they find no longer engaging or that fail address to their needs. 34% of respondents in China concur with this view of spam while only 11% in Australia do. Yet users suffer similarly on the time used to clear spam. More than half of the respondents across the region (59%) having reported spam, 63% are doing so at least three times a week.
A low usage rate of spam filtering software is seen across Asia, except for Australia where over half of their respondents (59%) are using some kind of spam filtering programme. The lowest usage was found among Hong Kong respondents with a usage rate of 21% only, followed by China of 32% and India 33%

To obtain a copy of this proprietary research report or to learn more about the other findings, send your request to apac-info@epsilon.com or call one of our offices.

Australia - Sydney: +61 (02) 9271 5400
Hong Kong: +852 3589 6300
Singapore: +65 6236 0535
China - Beijing: +86 (10) 5907 3001
China - Shanghai: +86 (21) 5529 8188
China - Guangzhou: +86 (20) 2885 8293

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Methodology
The 2008 Epsilon International & Return Path Asia Pacific Consumer Email Survey was conducted online during February 2008. Email users were polled on their email usage habits as well as their attitudes to promotional emails and SPAM, or unsolicited commercial messages.

The survey questions were provided in three languages: English, Simplified Chinese and Japanese. The survey sample set was composed of a mix of panellists from 7 territories covering Australia, China, Hong Kong, India, Japan, Malaysia and Singapore, provided by Authentic Response, a division of Return Path Inc. Members of the response panel were registered in a double opt-in process recruited over time through a wide range of websites and screened continuously to avoid skewing the research results. Survey responses were validated using Authentic Response’s proprietary technology. Questionable responses and potential professional survey takers were removed to ensure the integrity of the results.

There were 1,179 questionnaires collected. Ten duplicates were discarded. A total of 1,169 unique questionnaires were completed by respondents from Australia, China, Hong Kong, India, Japan and Malaysia. All respondents have at least one active email account from home or at work. The composite regional findings are weighted accordingly to ensure reliable geographic representation of the internet user population* of the responding countries.

* Source: Statistics of the Internet user population were taken from the December 2007 figures of the Internet World Stats (www.internetworldstats.com).

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06/18/08 - 在亞太地區，利用郵件行銷接觸消費者越趨重要 (英文)

Mainland Chinese respondents have the highest uptake (34%) of using mobile devices for email, followed by Hong Kong at 29% and Japan 27%. Australia reported the lowest at 6%, followed by Malaysia at 11%.
Before 10am is the favourite time for checking personal emails, with 9am being the peak email-opening hour among respondents of all territories except in Japan. About half of the Japanese respondents (46%) reported to check their personal inbox at night at 9pm or later.
Promotional emails increases brand loyalty, said 63% of the respondents in India and 70% in China; while every other Indian respondent (52%) and 63% Chinese respondents said they had made more purchases after receiving promotional emails.
Customers interact on relevancy. Half or more respondents in all the surveyed territories said they are willing to share personal information if they believe it drives relevant and more targeted offers, except in Hong Kong where more respondents (63%) said they would not want to release additional personal details regardless of the offers.
Irrelevancy is the new spam. In addition to unsolicited emails, many respondents consider that the definition of spam also includes promotional emails or e-newsletters which they subscribed to but which they find no longer engaging or that fail address to their needs. 34% of respondents in China concur with this view of spam while only 11% in Australia do. Yet users suffer similarly on the time used to clear spam. More than half of the respondents across the region (59%) having reported spam, 63% are doing so at least three times a week.
A low usage rate of spam filtering software is seen across Asia, except for Australia where over half of their respondents (59%) are using some kind of spam filtering programme. The lowest usage was found among Hong Kong respondents with a usage rate of 21% only, followed by China of 32% and India 33%

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10/28/07 - Epsilon International 委任雲維良為亞洲地區總監 (英文)

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02/11/10 - Epsilon Names Michael Kustreba Vice President of Australia and New Zealand

SYDNEY, AUSTRALIA - February 12, 2010 - Epsilon, a leading multichannel marketing services firm, today announced that Michael Kustreba has been appointed Vice President, Australia and New Zealand (ANZ) for the company’s global division Epsilon International, and will join the Asia Pacific Management Team.

Kustreba has been with Epsilon for almost nine years, most recently in the position of Client Services Director for ANZ, where he helped clients deliver on strategic performance and revenue-based objectives that drive customer communication in the region. In his new role he will lead a multi- disciplinary team across the ANZ region, managing the overall business and operations for the territory. He will report to Dominic Powers, Senior Vice President, Asia Pacific.

“We have expanded our operations in Australia considerably over the last year to support the increasing demand for more strategic, personalised and customised data-driven marketing solutions. Michael’s deep local knowledge and experience in the ANZ digital marketing industry, combined with his proven skills in delivering strategic marketing services that drive results and ROI for clients, will enable us to continue our growth in this fast-paced and dynamic market,” said Powers.

“I’m delighted and honoured to lead such a talented team in Australia and New Zealand as we continue to partner with clients across different vertical markets to help them drive relevant and high-performing multichannel marketing programmes through the intelligent use of data and analytics,” said Kustreba. “The market in Australia has changed rapidly over the past couple of years. Businesses are moving away from a traditional batch-and-blast mentality to strategies and tactics focussed on increasing customer engagement levels and delivering relevant and timely content that ultimately generate greater returns from their marketing dollars,” Kustreba continued. “As clients’ needs have matured, and their performance metrics have become more focused on revenue and ROI, so have Epsilon’s offerings to the ANZ market with the introduction of analytics, strategy and database services. With this expanded offering, we are well positioned to help our clients deliver on their vision of true one-to-one marketing.”

Epsilon has also expanded its presence in the region through the opening of its Melbourne office on Collins Street last summer. The firm has made a number of senior hires in Australia over the past year, including Randy Prado, Sales Director, Northern Region and New Zealand; Sophie Broomfield, Sales Director, Southern Region; and Anne-Laure Edme, Account Director, Australia and New Zealand. Kustreba replaces Cynthia Richmond who departed the company in December 2009.

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02/11/10 - Epsilon International 委任Michael Kustreba 為澳洲和紐西蘭地區副總裁 (英文)

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01/14/10 - Epsilon Signs New Digital Marketing Clients in Taiwan

HONG KONG — January 14, 2010 — Epsilon, the industry’s leading marketing services firm, announced today that it has signed major new clients in Taiwan, signalling momentum in one-to-one marketing as businesses seek more effective solutions to engage customers and grow their market share during the economic recovery.

The new clients include MiTAC, one of the largest electronics manufacturers in Taiwan which also owns Mio, the industry leader in GPS satellite navigation technology, CIGNA Taiwan, a global health-services company focused on life insurance, 9 in the box, an e-tailer of international luxury fashion goods, and Hachette Filipacchi Media Taiwan, an international magazine publisher with properties such as Elle, Elle Girl, and BMW Magazine.

Adrian Hoon, Vice President, Asia at Epsilon International, said, "Email marketing practices in Taiwan are quickly catching up with the country’s savvy online population and high Internet penetration rate of 65.9 percent, the 3rd highest in Asia, after South Korea and Japan."

"Marketers in Taiwan are advancing beyond the "batch-and-blast" approach and demanding customer-oriented metrics around programme engagement activity that simply can’t be achieved by local providers or in-house email systems," said Mr. Hoon. "This demonstrates a notable move from 1-to-many to 1-to-1 email marketing in Taiwan, as well as a shift to a customer lifecycle approach to target the right customer, at the right time with the right message."

"More importantly, a data-driven model that gathers and translates customer data into business insights with personalised offers and relevant contents leading to better conversion and engagement from the 1-to-1 approach, will help businesses capture market share as Taiwan’s economy moves from recession to recovery. Businesses without this capability risk being left behind by more nimble competitors during this critical window of opportunity."

MiTAC (www.mic.com.tw, www.mio.com), which previously used an in-house email delivery facility, is using Epsilon’s DREAMmail platform to enhance the value of their email activities with personalised product information in newsletters to drive deeper customer engagement and ultimately, revenue opportunities and return on investment from its marketing programmes.

CIGNA Taiwan (www.cigna.com.tw) replaced its previous local email service provider with Epsilon’s world-class email solution to implement faster and more efficient deployment, and stronger and more coherent campaign analysis and reporting for their promotional campaigns and policy renewals. Epsilon is also providing services and support to help CIGNA Taiwan optimise their customer engagement with timely and relevant information, and offers that are focused on the individual needs of their customers.

9 in the box (www.9inthebox.com.tw) has come to Epsilon for its expertise in designing and executing personalised email communication programmes to target their 185,000 customers through newsletters and invitations to special events with time-sensitive offers personalised based on individual needs and interests. 9 in the box will not only be able to leverage the advanced segmentation, dynamic content assembly and automated event trigger messaging features in Epsilon’s email platform to improve their customers’ shopping experience, but also the flexible tracking capabilities that will enable them to see the value of each of their campaigns down to the individual transactional level.

Hachette Filipacchi Media (www.hfmasia.com), the group’s entire Greater China operation in Taiwan and Hong Kong have recently teamed up and engaged Epsilon’s DREAMmail to deliver daily and weekly personalised customer newsletters, with the goal of driving customer traffic to their magazines’ online properties such as Elle and Elle Girl. Hachette also chose Epsilon for its Email List Cleanser service, the most extensive in the Asia Pacific region, to increase the hygiene of Elle’s customer database which is a key factor in optimising deliverability and improving targeting and sender reputation for Hachette Filipacchi’s email programme.

"Providing relevant, personalised content for our subscribers is critical to keeping our readership engaged," said Shelley Bearse, CIO for Greater China and Japan, Hachette Filipacchi Media. "Epsilon enables us to ensure the accuracy and integrity of our customer data, and achieve the campaign results we’re looking for."

Epsilon’s email solutions help build customer loyalty and measure campaign effectiveness at all touch points of the campaign to maximise the ROI of marketing budget. Key features of Epsilon’s proprietary email platform include advanced segmentation and data management capabilities which enable companies to segment customers by demographics and explicit data, such as areas of interests or purchase history, as well as implicit behaviourial and transactional data; list optimisation which is critical to maintaining accurate, up-to-date information on customers for permission-based email marketing; and inbound mail processing capabilities to ensure fast response times.

The platform also supports dynamic personalisation and campaign optimisation enabling automatic deployment of the most effective marketing content, triggered messaging, and centralised customer communications. In-depth campaign analysis and reporting empower marketers with real-time campaign analytics for evaluation at any stage of a campaign, and visibility into specific customer results and data, based on the level of analysis required. "The ability of Epsilon’s email solutions to integrate seamlessly with a client’s internal database infrastructure and content management systems, combined with our truly global delivery management and client services infrastructure are key determinants when global marketers are looking for partners to support the growing needs of transparent and accountable marketing spend," said Mr. Hoon.

"We’re seeing tremendous demand for integrated marketing solutions that yield high return-on investment across Asia Pacific, and Taiwan is no exception."

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12/17/09 - Communicating with Jetsetters

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01/07/10 - Epsilon 被 Forrester Wave 评为领军企业

北京（2010年1月7日）— Epsilon公司今日宣布其在2009年12月发布的《Forrester Wave： 2009年第四季度电子邮件营销服务提供商》报告中被评为领军企业。在该报告中，Epsilon公司共有36项评估指标获满分。

该报告对参评的15家电子邮件营销服务提供商(ESPs)进行了评估，评估指标多达69项。本次评估共有八家企业在“创新和致力于提高客户知识与经验”方面被评为领军企业，Epsilon公司便是其中之一。

Forrester Wave报告表示，Epsilon公司的DREAM平台“全面提供了邮件管理与执行所需的各项功能”。该报告还给予积极认可，表示“绝大部分客户对Epsilon公司提供的总体客户服务感到满意”。

Epsilon公司在该报告中获得满分的评估指标包括：市场活动自动化、交易类信息传递、界面、测试、扩展性、灵活性、执行、数据、移动电话、数据存储与安全、整合、启动、系统、验证/信誉服务、存取控制、工作流程、可靠性、容量、技术服务、市场活动管理服务、分析服务以及业务视野等等。

Epsilon公司营销技术部总裁Andrew Frawley表示：“这个评选结果在多方面显示了我们公司的核心能力与竞争优势，我们感到非常高兴。作为全球最大的许可电子邮件服务提供商，我们每年为客户发送400多亿封电子邮件，我们将继续创新，不断改进我们的技术和服务，以巩固公司在行业内的领导地位。” 。」

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12/17/09 - 航空业界加强与客沟通势不可挡 (英文)

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01/14/10 - Epsilon 在台灣贏得多項重要數位行銷合作案

2010年1月14日，台北訊 — 領先業界的市場行銷服務公司Epsilon今天宣佈，台灣多家主要企業已成為該公司的新客戶，轉向以「一對一」行銷模式提高市場佔有率及有效地吸引客戶；反映台灣企業在經濟復甦期間，採取更精準的方法推動市場成長。

Epsilon的新客戶包括：台灣大型系統整合商神達電腦，該公司旗下擁有全球衛星導航領導品牌Mio；以壽險為主的全球健康服務公司台灣康健人壽；販售國際時尚名牌的網路商店9 in the box；以及出版《Elle》、《Elle Girl》和《BMW Magazine》等刊物的國際雜誌出版商台灣樺榭媒體集團。

Epsilon International 亞洲區副總裁雲維良表示，台灣民眾慣於使用網際網路，網站到達率高達 65.9%，是繼南韓和日本之後第三高的亞洲地區。電子郵件行銷在台灣愈來愈流行，正是台灣網路趨勢所在。

雲維良表示：「台灣的電子商務行銷正擺脫過去大量發送電子郵件的模式，朝著更客製化的推廣方式前進。企業需要就推廣活動內容去設定以客戶為導向的行銷機制，然而本地供應商或企業內部的電子郵件系統難以滿足此需求。」

雲維良進一步說明：「這樣的改變代表著台灣正從『一對多』的電子郵件行銷策略，邁向『一對一』的模式；同時導入顧客生命週期模式，務求在適當的時機，向適當的客戶，送出適當的訊息。」

「更重要的是，以數據為主的運作模式可以收集來自客戶的相關資料，將之化為商業智慧，為客戶提供個人化的選擇及相關的內容。這種一對一的行銷策略，不但能有效鞏固與現有客戶的關係，更能吸引新客戶和競爭對手的客戶，幫助企業獲取市場佔有率，抓緊台灣從衰退期復甦的經濟契機。假如企業沒有這種行銷能力，很可能在這個重要的時機，被敏銳的競爭對手超越。」

神達電腦（www.mic.com.tw, www.mio.com）以往採用公司內部的電子郵件發放系統。他們現已使用 Epsilon 的 DREAMmail 平台，提升電子郵件的使用價值，並在通訊錄中提供個人化的產品資料，以求與客戶建立更深入的關係，而最終透過市場行銷計劃增加收益和投資回報。

台灣康健人壽（www.cigna.com.tw）用 Epsilon 世界級電子郵件方案取代過去的本地電子郵件服務供應商，以便能更快、更準確地提供服務，獲取更強、更連貫的計劃分析，以及推廣活動和保單續保的報告。此外，Epsilon 為台灣康健人壽提供服務和支援，把最新、最相關的資訊、以及針對個人需要的營銷項目帶給其客戶，讓康健人壽與客戶的關係更上一層樓。

9 in the box (www.9inthebox.com.tw) 尋求 Epsilon 的專業協助，針對十八萬五千名客戶設計並推行個人化電子郵件通訊計劃，包括每週和每天的會員通訊、特別活動的邀請函，以及依照客戶個別需要和興趣而提供、並帶有時間性的個人化行銷項目。9 in the box 將採用 Epsilon 電子郵件平台的先進市場區隔功能、動態內容組合和自動化的活動訊息，改善客戶的購物歷程。他們亦可利用靈活的追蹤功能，深入個別交易層面，審視每項計劃的價值。

樺榭媒體集團（www.hfmasia.com）在大中華區的台灣和香港部門最近共同採用Epsilon 的電子郵件解決方案，發放每日和每週的個人化客戶電子報，以求增加其刊物的網站客戶流量和質素，參與刊物包括《Elle》和《Elle Girl》。該集團同時選用亞太區覆蓋範圍最廣泛的Epsilon郵件清單清洗（Email List Cleanser）服務，提高《Elle》客戶資料庫的價值。此舉能優化電子郵件的送達率，又可改善收件者的準確性，並提高寄件者的郵件發送聲譽，對樺榭媒體集團的電子郵件計劃產生重大的改善。

樺榭媒體集團大中華區及日本營運總監 Shelley Bearse表示：「為訂戶提供相關的個人化內容，對維繋我們的讀者群極為重要。Epsilon幫助我們確保客戶資料準確完整，使計劃達到預期結果。」 Epsilon電子郵件方案計劃透過所有接觸點，協助建立客戶的忠誠度，衡量活動成效，為市場行銷支出帶來最高的投資報酬。Epsilon的專利電子郵件平台功能包括：先進的市場區隔及數據管理功能－讓企業按照客户資料、興趣和購物歷史等明確的數據，以及過去的行為和交易等需要被挖掘出來的數據，把客戶細分至不同區塊。另一個重要的優化電子郵件清單功能，可維持最新、最準確的客戶資料，進行經客戶同意的電子郵件行銷活動。同時，系統還備有收件處理功能，確保企業迅速作出回應。

此平台亦支援動態個人化和計劃優化功能，自動部署最有效的市場行銷內容、啟動訊息，並統由中央處理客戶通訊資料。同時，平台提供深入的計劃分析和報告，讓市場行銷業者獲得即時的計劃分析內容，在計劃任何階段都可評估狀況，又可按所需要的階段進行分析，檢視特定的客戶結果和數據。雲維良表示：「Epsilon電子郵件方案與客戶內部的資料庫建立及內容管理系統可配合的天衣無縫，加上我們有真正全球化的電子郵件發送管理和客戶服務基礎，因此獲得全球行銷業者選為合作夥伴。許多客戶對行銷開支的透明度和責任歸屬有越來越高的要求，我們正能支援客戶此方面的需求。」「我們看到整合式行銷方案龐大的市場需求，將為亞太區帶來高投資報酬率，而台灣也不例外。」

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12/10/09 - Epsilon 推動 Facebook 應用程式 ZUJI Maps

2009年12月10日, 香港 — 網上旅遊大師ZUJI (www.zuji.com.hk）于今日揭示與 Epsilon攜手建立的ZUJI Maps應用程式。新服務讓用戶能夠在Facebook上，與親友一起計劃行程及預訂旅遊服務，把旅遊體驗與社交生活共冶一爐。

ZUJI Maps透過Facebook應用程式介面存取ZUJI的數據庫，以擷取每分鐘最新、最快的機票及酒店住宿價格。用戶可以選擇多至十個至愛目的地，獲取最優惠的旅遊服務。他們可以在 Facebook上與朋友分享資料及計劃行程，最後可從ZUJI官方網站購買旅遊服務。

Epsilon亞太區高級副總裁鮑東明表示，ZUJI Maps是首項由Epsilon開發的Facebook應用程式，反映該公司實力十足，能夠提供創新的社交營銷方案。

鮑氏說：「我們致力協助各大品牌與他們的客戶緊密聯繋；今次參與ZUJI Maps Facebook 應用程式的發展計劃，正可把本公司的核心優勢順理成章地延展開去。」

他續稱：「Facebook 用戶可以利用這項應用程式，輕易獲取最新的航機及酒店資料，而且毋需離開 Facebook，即能與朋友分享資訊及計劃旅程。ZUJI Maps充分發揮社交媒體的好處，有助用戶提升網上計劃及預訂旅程的體驗。同時，ZUJI Maps將把ZUJI及其客戶的互動方式，延展至極之個人化的媒體上。」

ZUJI香港區總經理黃澤禮表示：「作為一間為旅遊人士提供最佳價格和選擇的網上旅遊社，我們非常重視對客戶的承諾。我們借助Epsilon在整合式營銷方案上的專業知識和技術，建立起ZUJI Maps，讓旅遊人士在個人網絡內安排旅程，簡易快捷，盡享完美的旅遊規劃體驗。另一方面，我們也能與旅遊人士和他們的朋友在社交媒體上建立關係。」

鮑氏指出，Epsilon與ZUJI過去五年一直緊密合作，透徹了解後者在營銷方面的挑戰和機遇，因而攜手發展Facebook應用程式ZUJI Maps。Epsilon為ZUJI提供有關數據，幫助他們在多個接觸面開創具吸引力的客戶體驗。

ZUJI Maps全面發揮ZUJI現有的庫存流程及系統優勢，令流程自動運作，不斷為客戶更新相關和最優惠旅遊服務的新消息。新程式亦提供渡假和旅遊趨勢等市場資料，將有助ZUJI加強對產品發展的靈活性，更快把新的旅遊服務推出市場。

Facebook應用程式ZUJI Maps主要功能包括：

用戶可以選擇多至十個至愛目的地，就每個地點獲取最新的機票和酒店價格；
用戶可以翻查每個目的地，看看Facebook的朋友有否選擇相同地點為至愛目的地；
用戶可以撰寫訊息，發給Facebook上的朋友，訊息將在對方的檔案牆上顯示出來，方便一起分享資訊及計劃行程；
用戶如想購買旅遊服務，將可更簡單快捷地轉至ZUJI網站；
在用戶的Facebook主頁中，應用程式會在左方欄加入一幅地圖，標明用戶的原居地及其至愛地點。這個地圖又可當為Facebook標籤。

鮑氏稱，Epsilon將繼續與ZUJI合作，開發創新的營銷方式吸引顧客，擴大市場佔有率。欲安裝ZUJI Maps應用程式，請瀏覽http://apps.facebook.com/zujifacebook。

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10/11/07 - Alliance Data 旗下 Epsilon International 與 Ebay 合資公司 Eachnet 簽署協議，在中國提供郵件行銷服務 (英文)

DALLAS, TX — October 11, 2007
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of transaction services, credit services and marketing services, today announced that the global operations of its Epsilon business, Epsilon International, has signed a multi-year agreement to provide permission-based email marketing solutions and services to online auctioneer EachNet in China. EachNet is a joint venture between San Jose, California-based online auctioneer eBay and Shanghai-based Web portal and wireless Internet provider TOM Online. Founded in 1999, EachNet’s extensive customer base includes approximately 30 million consumers throughout mainland China.

Under the terms of the agreement, EachNet will deploy Epsilon International’s proprietary email communications and campaign management platform geared toward notifying consumers of goods for auction based on their preferences. Epsilon International will provide additional professional services to help EachNet manage and further develop its complex, triggered email account messaging, and to create and launch timely, relevant marketing campaigns to EachNet customers. More than 300 million permission-based customized email communications will be sent annually, with volume expected to coincide with the growth in China’s rapidly increasing online universe.

“We are excited to work with the Epsilon International team to advance our email communications and help fuel aggressive growth by developing deeper relationships with our customers,” said an EachNet spokesperson. “The Epsilon International team’s dedication to maximizing marketers’ ROI while focusing on the customer experience fits perfectly with our values and direction. Epsilon International is a partner that can help guide and support us as our needs expand and evolve over the long-term.”

EachNet selected Epsilon International’s China-based team after an extensive search for an email service provider. Epsilon International’s email delivery expertise, experienced client services team, and depth of knowledge of the Chinese marketplace helped distinguish the company from others under consideration.

In the last 12 months Epsilon International has experienced a period of rapid growth in the Asia-Pacific region, expanding its offices in Shanghai, Hong Kong, India, and Singapore, and broadening its service offering to clients throughout China, Australia, and Southeast Asia. Epsilon International expects to continue its growth, especially in China, where eMarketer, an e-business and online marketing research firm, forecasts the number of Internet users to increase to 156.2 million by the end of 2007, representing a 13-percent increase over 2006.

“The opportunity to work with an established brand and category pioneer such as EachNet enables us to show the universal value of leveraging customer insight in rapidly expanding marketplaces,” said Dominic Powers, senior vice president, Asia Pacific at Epsilon International. “We are excited to support an enterprise of this magnitude and look forward to helping EachNet achieve record results, deepen its customer relationships, and increase marketing ROI in this important channel.”

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04/25/08 - Epsilon International 委任Cynthia Richmond 為澳洲和新西蘭地區總監 (英文)

HONG KONG — April 25, 2008
Epsilon, a 21st-century marketing services company, today announced the appointment of Cynthia Richmond as Regional Director, Australasia for its global division Epsilon International.

Richmond will be based in Sydney, overseeing the day to day operations in the Australia and New Zealand markets, guiding client services and business development efforts. She will report to Dominic Powers, Senior Vice President, Asia Pacific for Epsilon International.

Richmond brings with her a wealth of strategic consulting and business development experience from leading companies such as Sun Microsystems, IBM, Avaya and Novell in Australia. Prior to joining Epsilon International, she ran her own business management and change management consultancy servicing clients across a number of industries including finance, pharmaceuticals and technology.

"Cynthia's proven experience at driving results and managing large client portfolios for leading enterprise software and services organisations is truly exceptional. Her ability to identify challenges with client processes and strategy, and to provide innovative and practical solutions that drive client ROI will be indispensable as the Epsilon business continues to see strong double digit growth in Australia and throughout the Asia Pacific region", said Dominic Powers." We are very pleased to welcome such a talented and experienced individual to the regional management team."

"It is very exciting to be a part of an organization with the capability and reputation that Epsilon has, not just in Australia, but globally. The solutions and services that Epsilon provides allow marketers to plan strategic campaigns that are targeted, relevant, and most importantly drive significant ROI on every dollar spent", said Cynthia Richmond.

"The ability to use information gained from statistical analysis of campaigns and to immediately leverage this in real-time into actionable marketing activities profoundly changes a company's ability to deliver results." said Richmond.

Epsilon International has also recently made two other senior appointments, within its Asia Pacific team.

Regina Leung joined Epsilon International in February as Marketing Director, Asia Pacific, from Euromoney Institutional Investor, a leading financial and legal publisher and conference organizer, where she headed up the marketing division for Asia Pacific. Based in Hong Kong, Leung reports to Dominic Powers.

"Regina brings with her more than 10 years client side marketing leadership experience in the Asia Pacific across both the on and offline worlds from a number of industry verticals," said Dominic Powers. "With experience at The Economist, Asiamoney, as well as media planning experience with 24/7 Media she is very well placed to help us drive not only lead generation but also brand awareness for Epsilon as we expand our product offering into new markets."

"Epsilon's strategic services and data analytics offerings are providing marketers with insights into their email-based customer relationships that many in the Asia Pacific market thought were previously unattainable. Coupled with a market leading, robust and scalable technology platform Epsilon is empowering marketers so that they are able to optimize the dynamics of customer relationships from end-to-end, making the best use of their investment and efforts," said Leung.

"I am excited and proud to be part of the leader in this space, surrounded by many inspirational thought leaders and innovators dedicated to marketing efficiency in the region."

Both Cynthia Richmond and Regina Leung will be part of the regional executive team of Epsilon International.

In March, Janet Low, an interactive marketing veteran, also joined Epsilon International as Account Director, Asia, reporting to Adrian Hoon, Regional Director, Asia. Low is responsible for driving the strategic consulting and marketing services offerings for existing clients in the Asia region. Low brings with her more than 6 years of client servicing experience in the North American email and interactive marketing space with time spent at Digital Impact and Responsys where she drove strategic email programmes for the likes of Dell, Palm, HP and Estée Lauder.

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04/25/08 - Epsilon International 委任Cynthia Richmond 为澳大利亚地区总监 (英文)

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10/11/07 - Alliance Data 旗下 Epsilon International 与 Ebay 合资公司 Eachnet 签署协议，在中国提供邮件营销服务 (英文)

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12/10/09 - Epsilon 美国 2009 年第三季度的邮件趋势研究结果：打开和点击率比往年度提高 (英文)

DALLAS, TX — December 10, 2009 — Epsilon today released its Q3 2009 North America Email Trends and Benchmarks Results which show an increase from Q3 2008 in both open and click rates.

a The quarterly analysis is compiled from over 6 billion emails sent by Epsilon in July, August and September 2009, across multiple industries and approximately 200 clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

Report Highlights:

Open rates increased from 19.8% in Q3 2008 to 22.0% in Q3 2009. Twelve of the sixteen industries had an increase in open rates over Q3 2008.
Click rates were 6.2%, an increase of 5.1% from the same time last year (5.9%).
Average volume per client increased 7.5% from Q3 2008.
Six of the sixteen industries measured saw an increase in all three metrics – opens, clicks and non-bounce rate – compared to last year.
The Retail landscape improved greatly compared to Q3 2008. Of the four Retail subcategories, eleven of the twelve metrics increased compared to the third quarter of last year.

According to Kevin Mabley, Senior Vice President of Strategic & Analytic Consulting at Epsilon, "As we enter the holiday season, a time when email volumes increase substantially, it is extremely important that email marketers incorporate best practices to break through the clutter. Timely, relevant offers that reflect customer preferences and behavior will drive the most opens, clicks and conversions. In addition, marketers should consider strategies that incorporate triggers and transactional messaging as part of the purchase cycle. Our clients who are focused on a data-driven email marketing strategy continue to outperform the rest of the pack.”

In addition, a study from Return Path, a leader in email reputation services, showed that 84% of permission-based emails sent in the US and Canada during the first half of 2009 reached inboxes. Epsilon’s client base had significantly higher deliverability than the industry benchmark with 91% in Q3 2009.

Epsilon’s Q3 2009 Email Trends and Benchmark report is available at www.epsilon.com/pr/Q309emailbenchmarks.

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01/07/10 - Epsilon 經Forrester Wave評定為市場領導者

2010年1月7日，台北訊 — 根據2009年第四季《The Forrester Wave：電子郵件行銷服務供應商》(The Forrester Wave: Email Marketing Service Providers, Q4 2009)的獨立報告，Epsilon被評定為市場領導者，並在36項評分標準中，獲得滿分的佳績。

Forrester此項評分報告，是以69項準則來檢視15家電子郵件服務供應商的表現。Epsilon經評定而獲選為八家領先供應商之一，而且在「創新及致力提升客戶教育和純熟度」方面表現優異。

該報告更指出，Epsilon的DREAM平台「具備管理和執行電子郵件所有必要功能」；同時，絕大部分客戶對Epsilon的整體服務感到滿意。」

Epsilon在該評比中，有多項獲得滿分表現，包括：計劃自動化 (campaign automation)、交易訊息處理 (transactional messaging)、介面 (interface)、測試 (testing)、可擴充性 (scalability)、靈活性 (flexibility)、執行 (execution)、數據 (data)、行動性 (mobile)、資料儲存及安全性 (data storage and security)、整合性 (integration)、啟動 (initiation)、系統 (systems)、認證／名譽服務 (authentication/ reputation services)、存取控制 (access control)、工作流程 (workflow)、可靠性 (reliability)、容量 (volume)、科技服務 (technology services)、計劃管理服務 (campaign management services)、分析服務 (analytic services)、業務視野 (executive vision)等等。

Epsilon行銷科技總裁Andrew Frawley表示：「該報告突顯Epsilon多項核心能力和競爭優勢，我們對此深感榮幸。Epsilon身為全球最大的認可電子郵件行銷商，每年為客戶發出超過400億封的電子郵件，將持續創新和提升我們的技術和服務，以鞏固我們在市場的領導地位。」

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12/10/09 - Epsilon Q3 2009 North America Email Trend Results

Open rates increased from 19.8% in Q3 2008 to 22.0% in Q3 2009. Twelve of the sixteen industries had an increase in open rates over Q3 2008.
Click rates were 6.2%, an increase of 5.1% from the same time last year (5.9%).
Average volume per client increased 7.5% from Q3 2008.
Six of the sixteen industries measured saw an increase in all three metrics – opens, clicks and non-bounce rate – compared to last year.
The Retail landscape improved greatly compared to Q3 2008. Of the four Retail subcategories, eleven of the twelve metrics increased compared to the third quarter of last year.

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07/10/07 - Epsilon International 出版《遵守香港新颁布的电子邮件规例 - 建议及指引》 (英文)

HONG KONG — July 10, 2007
Epsilon International, the global operations of Epsilon, a leading provider of multi-channel, data-driven marketing technologies and services, today announced that it has released a set of recommendations to help email marketers comply with Hong Kong's Unsolicited Electronic Messages Ordinance and Regulation, which took effect earlier this month. Epsilon's Insight Brief on the topic summarizes the new legislation and outlines how marketers can maintain effective customer communications programs while adhering to its requirements.

Epsilon compares Hong Kong's Unsolicited Messages Ordinance and Regulation to the United States' CAN-SPAM Act, which contains many similar provisions. While important distinctions exist, marketers that are compliant with CAN-SPAM requirements may already have practices in place to address some of Hong Kong's new requirements, including:

Ensuring that all commercial email messages provide recipients with a convenient way to opt-out of future commercial email messages
Quickly and effectively honoring opt-out requests
Including senders' identity and contact information in every commercial email message

Among the requirements that are unique to the new Hong Kong email regulations:

Commercial email messages' opt-out instructions must be displayed in English and Chinese, except where the recipient has already communicated a language preference
Senders' contact information must include a working telephone number
Recipients may initiate legal proceedings against senders who violate the regulations, when the violation causes loss or damage

"It is absolutely essential that email marketers with operations or customers in Hong Kong familiarize themselves with and comply with this legislation," said Dominic Powers, senior vice president, Asia Pacific of Epsilon International. "We fully support this and all efforts to distinguish reputable, responsible email marketers from others, and we expect that Epsilon International clients and other marketers that follow recommended best practices are already substantially compliant with these new regulations."

Epsilon International's Insight Brief on Hong Kong's Unsolicited Electronic Messages Ordinance and Regulation is available by request. For a full copy, please email apac-info@epsilon.com.

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12/10/09 - Epsilon 美國 2009 年第三季度的郵件趨勢研究結果：開啟率和點擊率比往年度提升 (英文)

Open rates increased from 19.8% in Q3 2008 to 22.0% in Q3 2009. Twelve of the sixteen industries had an increase in open rates over Q3 2008.
Click rates were 6.2%, an increase of 5.1% from the same time last year (5.9%).
Average volume per client increased 7.5% from Q3 2008.
Six of the sixteen industries measured saw an increase in all three metrics – opens, clicks and non-bounce rate – compared to last year.
The Retail landscape improved greatly compared to Q3 2008. Of the four Retail subcategories, eleven of the twelve metrics increased compared to the third quarter of last year.

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07/10/07 - Epsilon International 發表《非應邀電子訊息條列》應用指引，幫助營銷商遵守香港新頒佈的電子郵件規例 (英文)

Ensuring that all commercial email messages provide recipients with a convenient way to opt-out of future commercial email messages
Quickly and effectively honoring opt-out requests
Including senders' identity and contact information in every commercial email message

Among the requirements that are unique to the new Hong Kong email regulations:

Commercial email messages' opt-out instructions must be displayed in English and Chinese, except where the recipient has already communicated a language preference
Senders' contact information must include a working telephone number
Recipients may initiate legal proceedings against senders who violate the regulations, when the violation causes loss or damage

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12/10/09 - Epsilon Powers ‘ZUJI Maps’ Facebook Application

HONG KONG — December 10, 2009 — Online travel agency ZUJI (www.zuji.com.hk) announced today a partnership with Epsilon International to develop ZUJI Maps, an application that makes the travel experience social by allowing users to plan and book their trips with friends and family within their Facebook account.

Using Facebook's API to access ZUJI’s database of up-to-the minute airfare and hotel accommodations, ZUJI Maps allows users to select up to ten favourite destinations and access the best travel offers available, share and plan their trips with their Facebook friends, and finally purchase their travel from ZUJI’s website.

Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International, said ZUJI Maps is the first Facebook application to be developed by Epsilon and demonstrates the company’s ability to provide innovative social marketing solutions.

"The development of the ZUJI Maps Facebook application is a natural extension of Epsilon’s core strength in helping brands connect with their customers,” said Mr Powers.

“This application makes it easy for ZUJI customers to access the latest flight and hotel information as well as share and plan travel with friends without leaving Facebook. ZUJI Maps leverages social media to enhance the experience of planning and booking travel online and extends ZUJI’s engagement with its customers into a highly personal medium.”

”As an online travel agent dedicated to bringing great value and choice to travellers, we place high value on delivering that promise to our customers,” said Charlie Wong, general manager, ZUJI Hong Kong. “By leveraging Epsilon’s expertise in integrated marketing solutions to build ZUJI Maps, not only can we offer travellers the ultimate experience in travel planning by providing them with an easy way to organise travel within their personal network, but we are also able to build a relationship with them and their friends within the social media space.”

“Mr. Powers said that the collaboration on the ZUJI Maps Facebook application is a result of working closely with ZUJI and gaining a strong understanding of the company’s marketing challenges and opportunities over the last five years. With the data available to ZUJI, Epsilon helped them create customer experience across multiple touch points.” The application makes best use of ZUJI’s existing inventory processes and systems by automating the process of providing constant updates of the most relevant and best offers for customers. It also provides insight on holiday and travel trends that can inform ZUJI’s product development decisions and speed time to market for new travel services.

The ZUJI Maps Facebook application’s key features include:

Users can select up to ten ‘favourite’ destinations and gain access to the latest fares on flights and hotels for each.
Rolling over each destination allows users to see if their Facebook friends have favourited the destination as well.
Users can draft a message to their Facebook friends that will appear on their friend’s wall – making it easy to share and plan travel together.
To purchase their travel, users are taken seamlessly through to the ZUJI website.
The application adds a map with the user’s ‘home’ and ‘favourite’ destinations in the left-side column of their Facebook homepage. The map can also be added as a tab.

Mr. Powers said Epsilon would continue to work with ZUJI and help to develop innovative marketing approaches to engage with customers and grow market share.

The ZUJI Maps application is available at: http://apps.facebook.com/zujifacebook.

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12/10/09 - Epsilon 推出ZUJI Maps 在Facebook上的应用

北京（2009年12月10日讯）— 在线旅行社 ZUJI（网址：www.zuji.com）近日宣布与Epsilon International 合作开发 ZUJI Maps社交网应用。通过该应用，用户可以在 Facebook 账户中与好友和家人一起规划行程并进行预订，使在线旅游规划体验成为一种社交活动。

用户通过Facebook 界面上的ZUJI Maps 应用程序，可选择多达10 个最盼望游览目的城市，清单自动进接 ZUJI 产品数据库内最新的机票及酒店信息，并可与自己的 Facebook 好友分享和规划行程，然后从 ZUJI 网站预订行程。

Epsilon亚太区高级副总裁鲍东明表示，作为 Epsilon 开发的首款Facebook 应用，ZUJI Maps展现了公司在提供创新型社交营销解决方案方面的卓越能力。

鲍东明先生称：“开发 Facebook 应用 ZUJI Maps，是 Epsilon 在帮助各大品牌连通客户方面所具备的核心竞争力的自然延伸体现。”

“ZUJI Maps为 ZUJI 客户访问最新航班及酒店信息提供了诸多方便，用户无需离开 Facebook 即可与好友分享和规划行程。ZUJI Maps充分发挥社交类媒体的优势，使在线行程规划和预订成为一种社交活动，又使 ZUJI 与客户的互动延展成为一种极具个性化的生活方式。”

ZUJI香港区总经理黄泽礼表示：作为一家为旅行者提供最佳价格和选择的在线旅行社，我们非常重视对客户的承诺。我们借助Epsilon在整合营销方案上的专业知识和技术而建立起ZUJI Maps，不仅让旅行者在个人网络中安排行程，尽享完美规划体验，另一方面，也让我们与旅行者们以及他们的朋友在社交媒介上建立关系。

鲍东明先生还指出，Epsilon与 ZUJI 在过去的五年一直紧密合作，在深入了解其面临的市场挑战和机遇的基础上与其携手开发ZUJI Maps，利用相关数据帮助ZUJI在多个接触点开创富有吸引力的客户体验。

ZUJI Maps自动为客户更新优惠和相关信息，最大限度地发挥出 ZUJI 现有存货管理程序和系统的作用。ZUJI Maps的使用数据更能提供假日及出游动向等趋势资料，供 ZUJI 作出产品开发决策参考，加快新旅游服务的面市速度。

ZUJI Maps的Facebook 应用程序主要功能包括：

用户可以选择多达 10 个“最爱”目的地，并获得各个目的地的最新航班和酒店价格信息。
通过浏览ZUJI Maps 地图上各目的地，用户可以了解自己的 Facebook 好友是否将这些地方加入收藏。
用户可以为 Facebook 好友发送消息，使其显示在好友的留言板上——为分享和共同规划行程提供方便。
用户如果想购买旅游服务，将可简单快捷地转至 ZUJI 网站预订行程。
该应用将在用户的 Facebook 首页左侧添加一幅标有用户的“家”和“最爱”目的地的地图。地图也可以选项卡形式添加。

鲍东明先生表示，Epsilon 将继续与 ZUJI 展开合作，助其开发创新营销模式，提高客户参与度，扩大市场份额。

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04/23/07 - Epsilon 調研報告 - 電郵營銷成效顯著 (英文)

DALLAS, TX — April 23, 2007
A new study has shown that consumers are responsive to email Marketing.

Marketing services firm Epsilon questioned more than 400 email users who access their accounts from home, and found a "high responsiveness to email communications", highlighting the fact that more and more people are prepared to buy goods and services online.

This in turn spells good news for internet advertisers wishing to target a large audience.

According to the Epsilon figures, 84 per cent of respondents have clicked through from relevant email offers, and 73 per cent have made an online purchase as the result of receiving an email offer.

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11/04/09 - Epsilon 與 Alterian 合作提供社交網絡監測和分析服務 (英文)

CHICAGO, IL — November 4, 2009 — Alterian (LSE: ALN) the leading international integrated marketing platform provider today announced that full-service marketing firm Epsilon has expanded a long standing partnership with Alterian by selecting the SM2 software solution to help deliver social media monitoring and analysis to Epsilon clients. Under a new multiyear agreement, SM2 will enable Epsilon to monitor communications and attitudes across the social media spectrum quicker and in a more structured fashion with richer data.

Epsilon is a leading full-service marketing firm providing integrated, data-driven multichannel marketing strategies for clients across a number of industries. With forty years of rich experience, over two thousand employees and twenty offices around the globe, Epsilon works with the leading global brands enriching marketing strategies across a number of channels including email and digital, direct mail, social media, mobile and more.

“Epsilon has a long history of working with clients to measure all aspects of marketing activity and determine the best marketing strategies,” said Michael Penney, Executive Vice President of Strategy and Analytic Consulting at Epsilon. “Social media has become increasingly important to marketers as consumers adopt new forums and technologies at a rapid pace. Epsilon helps clients understand what is being said in new channels and the implications of those comments and conversations. SM2 allows us to help improve not just clients’ social media marketing strategies, but enhance their overall multichannel marketing efforts, with the best and most timely information. We are delighted to be expanding on our already successful partnership with Alterian.”

SM2 is a software-as-a-service solution designed specifically for Brands and Agencies to monitor, measure, analyze and respond to social media activity. SM2 offers comprehensive coverage of social media, automated in-depth measurement and analytics and the immediate delivery of results.

“The volume and value of conversations on social media are exploding. Marketers need to move from considering social media as an experimental channel, and start considering its impact on the entire marketing mix,” said Michael Fisher, Alterian’s Senior Vice President Sales & Marketing, The Americas. “Epsilon has four decades of expertise and significant experience supporting their clients with multi-channel marketing strategies. We are delighted that they have selected SM2 to deliver insight and analysis of social media to help refine and further improve the communication strategies that they recommend and deliver for their clients. We have seen a great deal of interest amongst our partners and customers in our SM2 offering, and we look forward to building on the success of our partnership with Epsilon to-date with this new offering.”

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04/23/07 - Epsilon 调研报告 - 电邮营销成效显著 (英文)

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11/04/09 - Epsilon 与 Alterian 合作提供社交网络监测和分析服务 (英文)

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11/04/09 - Epsilon Partners with Alterian for Social Media Monitoring and Analysis

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01/11/07 - Alliance Data Systems 并购 Abacus (英文)

LONDON, UK — January 11, 2007
Epsilon, the marketing services division of US company Alliance Data Systems, is to acquire Abacus from DoubleClick for around $435m.

ADS expects the deal, which is subject to regulatory approval, to go through in the first quarter of this year. It plans to integrate Abacus' approximately 525 employees into Epsilon and retain the Abacus name for its services under the Epsilon brand.

Abacus operates the UK's largest mail order data co-operative, the Abacus B2C Alliance, comprising around 650 participants and a database of 18.5m households.

It operates a similar business in the US, as well as a business-to-business equivalent in the UK.

The acquisition will give Epsilon a significant presence in the UK and European markets.

Mike Parks, chairman and chief executive officer of Alliance Data, said: "Today's announcement is representative of our ongoing commitment to offer a comprehensive suite of services that greatly enhance our clients' marketing efforts and their ability to improve their bottom line. It also provides prime cross-selling opportunities across Alliance Data's businesses."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

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10/27/09 - Epsilon 贏得美國直銷協會(DMA)的分析挑戰賽 (英文)

DALLAS, TX — October 27, 2009 — Marketing Services Leader Epsilon announced today that the firm won the 2009 DMA Analytic Challenge. This year’s challenge, sponsored by CAC Group and the Direct Marketing Association (DMA) Analytics Council, was to apply primary research segments to a customer database.

According to Bryan Kennedy, President and CEO, Epsilon, "Best-in-class analytic discipline and expertise have been a cornerstone of Epsilon’s offering for decades. As new marketing channels emerge and the complexity of marketing multiplies, the importance of sound, scientific analytic techniques for understanding and predicting consumer behavior is paramount. This win validates the leadership position Epsilon maintains and reflects the challenges our team solves for clients every day.”

Competing against 13 other teams, Epsilon’s team of six used software tools, variable creation, and advanced modeling techniques to outperform their competition. The judges cited Epsilon’s team approach to discussion and debate, which spurred and refined new ideas and decisions. As the top-performer, Epsilon’s team ranked highest on both model-building and validation among the three finalists.

“I am proud of our team and their accomplishment. The team developed a great solution for a thorny problem -- one that many marketers face. They leveraged our core assets for this challenge including great tools and techniques, tremendous depth and breadth of capabilities, and a team-based approach for developing the best solution,” said Michael Penney, Executive Vice President of Strategic and Analytic Consulting at Epsilon.

Brad Rukstales, President of CAC Group and moderator of the Analytic Challenge said “Epsilon had a unique analytic approach to managing the challenges of this year’s competition, and it led to the winning entry. We appreciate the time and effort that goes into the challenge every year and congratulate Epsilon on their ingenuity and creativity.”

The Analytic Challenge presented a case study client with five well-established, primary research segments. The task was to apply the segment definitions into a direct marketing strategy. Challenge participants were provided with data to build a classification algorithm for assigning the segments to the customer database. There were four steps of analysis: Sample Selection, Variable Creation, Modeling and Assignment. The participants were evaluated based on the percentage of observations classified into the correct segment among a blind sample of respondents.

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01/11/07 - Alliance Data Systems 併購 Abacus (英文)

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10/27/09 - Epsilon 赢得美国直复营销协会 (DMA) 的分析挑战赛 (英文)

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10/27/09 - Epsilon Wins DMA Analytic Challenge

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10/22/09 - Epsilon 針對中國Y世代消費群體的研究揭曉 (簡體中文)

北京，2009年10月22日
根据Epsilon全球消费者电子邮件研究显示，Y世代（或称千禧世代），即我们所指的目前在18岁至25岁左右的年轻人，他们是愿意接收数字化营销信息的一批人群。该研究表明，Y世代是网络化的一代，他们乐于接收商业内容的电子邮件。然而同时，他们也对邮件与网络的安全性问题更为关注和谨慎。

相比于其它年龄段，中国的Y世代更倾向于采用网络即时通讯工具以及手机短信作为个人在线交流的首选工具。在所有的受访者中，半数的人（50%）选择即时通讯工具作为个人首选在线交流工具，36%的受访者选择电子邮件， 7%的受访者选择手机短信，只有4%的人选择了社交网站——中国的Y世代是亚太地区同年龄段使用社交网站最少的。与年纪更大的人群相比，他们通过PDA和智能手机访问电子邮件的可能性更小，但与亚太区其他国家同年龄段的人群相比，中国Y世代中有更大比例会在家庭和工作场所之外的地方访问电子邮件，例如是联网的咖啡馆等。

中国Y世代与其他年龄段人群的另外一点显著不同在于，他们更愿意接收特定类型的邮件信息，比如新闻（67%）、电子产品类信息（66%）、娱乐信息（64%）、电信及汽车类信息（62%）等。另外，他们更喜欢通过网页登陆邮件账户查看邮件。研究还显示，中国的Y世代希望接收来自网上商家、传统零售商（线下）以及目录公司邮件的频率（每日、每周、每月）存在很大差异。

中国的Y世代通常愿意维持订阅的电邮项目，这一比例和其他年龄段相比大体类似。研究还指出，大陆18到25岁之间的年轻人退订邮件项目的主要原因在于不相关的邮件内容（64%）以及邮件过于频繁的发送（62%）。退订邮件服务的年轻人中，有三分之一（32%）选择点击“垃圾邮件”按钮，另有五分之一（22%）的人则直接选择“屏蔽发件人”。

Epsilon International亚太区高级副总裁鲍东明表示：“该项全球调查指出营销人员应通过关注不同年龄层次的需求，施行恰当的细分销售和沟通策略。清晰地了解不同年龄层次的不同需求后，我们通常会发现，依照年龄层次差异采取的目标明确的营销方针能为活动带来显著的效果提升。

“该项调查也表明，了解不同年龄层的客户及潜在客户在态度及行为的差别的年龄层次对营销人员来说尤为重要，这样营销者就能够为客户提供更为贴切的内容及价值。还要注意的是，消费者现在所需的产品或服务的相关性很可能早已有别于三到六个月前。”

此次调查发现，和预期一致，中国的Y世代用户不仅精明、追求个性化，他们还会过滤掉不熟悉的品牌或企业的邮件。他们尤其愿意响应来自熟悉品牌或公司的标题中包含折扣或免费产品信息的邮件，而较之更为年长的群体而言，重大新闻的标题对他们则没有那么大的吸引力。电子邮件提供的相关内容如果能够满足他们当时的需要（88%），或者迎合其对信赖或熟悉品牌的产品、服务的兴趣（85%）的话，则将大大增加中国大陆Y世代回应的可能性。与年纪更大的群体相比，Y世代更可能回复那些家人或朋友转发的（60%）以及包含他们名字的（59%）商业及促销邮件。

中国大陆Y世代用户非常警惕与网络和邮件使用有关的各种威胁，比如电脑病毒、ID盗窃、网络诈骗等。他们使用非常广泛的工具来防止垃圾邮件和邮件威胁，所以，营销人员必须对此种顾虑给予足够的尊重。

鲍东明先生同时表示：“相比于年长的一代，Y世代拥有多得多的可支配收入。随着职业生涯的发展，他们的购买力将有增无减；他们聪明且易于获知最新趋势，所关注的领域也更广泛；他们倾向于在网络上作决定。因此，要使转机实现最大化，除了提升口碑及网络品牌推广外，尤其重要的就是确保由恰逢其时的市场生命周期推动的沟通。

Epsilon为全球众多知名的品牌提供全面的多渠道市场推广服务。该公司的全球消费者电子邮件研究于2009年4月进行，受访者包括来自美国、加拿大、中国、新加坡、香港、澳大利亚、印度、马来西亚、日本、英国、法国、德国及西班牙的超过4,000名消费者。该调查由美国宾州兰开斯特ROI Research公司操作，旨在研究世界各地电子邮件用户的使用习惯和态度。这项研究以2002 至2005年间在美国，及2008年于亚太区进行的相类研究为基础。获得更多关于全球消费者电子邮件研究的信息请点击：www.epsilon.com/globalemailstudy.

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10/22/09 - Epsilon Study Reveals Captive Audience Among Chinese Millennials

BEIJING, CHINA — October 22, 2009
Millennials, a term used to describe 18-25 year olds, around the globe are receptive to digital marketing messages, according to Epsilon’s Global Consumer Email Study. The research shows Chinese millennials are wired and willing to receive commercial email messages; however they are also very wary and concerned with email and Internet security.

Compared to other age groups in China, millennials are more likely to use tools such as instant messaging (IM) and text/SMS messages as their primary tool for personal online communications. Half of them (50%) cited IM as their primary device, whereas 36% chose email, 7% text/SMS, and only 4% chose social networks – amongst the lowest usage country of this age group in the Asia Pacific region. They are less likely than the older age groups to use PDA or Smart phone for email, but there are a higher percentage of them than their peers in other APAC countries that access personal emails outside of home or work, possibly at internet cafés.

Another notable difference between the Chinese millennials and other age groups is that they are more receptive to certain types of email information, including news (67%), electronics (66%), entertainment (64%), telecoms and automotive information (62%), preferably viewing them on web based email account. The findings also indicate a wide variance amongst Chinese millennials in terms of how frequently (daily, weekly and monthly) they would like to receive email offers from online merchants, traditional (offline) retailers and catalogue companies.

The millennials in China are willing to stay in email programmes but not any more than their elders. However, this study also reveals that irrelevant contents (64%) and over-emailing (62%) are the primary reasons leading many of 18-25 year olds in China to unsubscribe from email programmes, and one-third of them will unsubscribe using the spam button (32%) and another one-fifth by blocking sender (22%).

“This global research highlights the fact that marketers anywhere in the world should be focusing on segmentation strategies that address the needs of the age groups within their customer base,” said Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International. “The needs and desires of these groups are clear, and we regularly see that a targeted approach based on age segmentation can drive significant improvements in campaign performance.”

“The research also shows that it is very important for marketers to understand where their customers and prospects are in the customer lifecycle so that they continue to deliver content and offers of value. A product or service a consumer wanted three or six months ago is likely not relevant now.”

The survey found that Chinese millennials are – as expected - savvy online users and demand personalisation and are filtering emails from the names of familiar brands or companies. They are particularly responsive to subject lines that contain discount or free product offers from familiar brands or companies, but find breaking news subject line less compelling than the older groups. Emails containing relevant content addressing their needs at the time (88%) and interests (85%) with products or services from trusted or familiar brands will strongly or somewhat increase the likeliness that Chinese millennials will respond. They are also more likely than their elders to respond to commercial and promotional emails that are forwarded by friends/family (60%) as well as those personalised with their names (59%).

Millennials in China are very wary of all types of threats related to their use of email and the Internet such as computer viruses, identity theft and scams. Marketers need to be respectful of the concerns among this group as they use a wide range of tools to prevent spam and email threats.

According to Powers, “This consumer group has a growing disposable income – one that is far greater than previous generation. As they advance in their careers, their purchasing power will only increase. They are a smart and switched on segment whose attention spans are stretched; they are also more predisposed to making decisions in networks. It is important therefore to ensure that communications are driven by just-in time life cycle marketing to maximise conversion opportunities in addition to word-of-mouth and network promotion of offers or brands.”

Epsilon provides comprehensive multichannel marketing services to some of the most-recognised brands in the world. Its Global Consumer Email Study is based on an April 2009 survey of over 4000 consumers in the US, Canada, China, Singapore, Hong Kong, Australia, India, Malaysia, Japan, the UK, France, Germany and Spain. The survey, conducted by ROI Research, of Lancaster, PA, explored email practices in various parts of the world. The study builds on similar research conducted in the US from 2002-2005 and APAC in 2008. Additional in-depth information about the Global Consumer Email Study can be found at www.epsilon.com/globalemailstudy.

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10/22/09 - Epsilon 针对中国Y世代消费群体的研究揭晓

北京，2009年10月22日 — 根据Epsilon全球消费者电子邮件研究显示，Y世代（或称千禧世代），即我们所指的目前在18岁至25岁左右的年轻人，他们是愿意接收数字化营销信息的一批人群。该研究表明，Y世代是网络化的一代，他们乐于接收商业内容的电子邮件。然而同时，他们也对邮件与网络的安全性问题更为关注和谨慎。

相比于其它年龄段，中国的Y世代更倾向于采用网络即时通讯工具以及手机短信作为个人在线交流的首选工具。在所有的受访者中，半数的人（50%）选择即时通讯工具作为个人首选在线交流工具，36%的受访者选择电子邮件， 7%的受访者选择手机短信，只有4%的人选择了社交网站——中国的Y世代是亚太地区同年龄段使用社交网站最少的。与年纪更大的人群相比，他们通过PDA和智能手机访问电子邮件的可能性更小，但与亚太区其他国家同年龄段的人群相比，中国Y世代中有更大比例会在家庭和工作场所之外的地方访问电子邮件，例如是联网的咖啡馆等。

中国Y世代与其他年龄段人群的另外一点显著不同在于，他们更愿意接收特定类型的邮件信息，比如新闻（67%）、电子产品类信息（66%）、娱乐信息（64%）、电信及汽车类信息（62%）等。另外，他们更喜欢通过网页登陆邮件账户查看邮件。研究还显示，中国的Y世代希望接收来自网上商家、传统零售商（线下）以及目录公司邮件的频率（每日、每周、每月）存在很大差异。

中国的Y世代通常愿意维持订阅的电邮项目，这一比例和其他年龄段相比大体类似。研究还指出，大陆18到25岁之间的年轻人退订邮件项目的主要原因在于不相关的邮件内容（64%）以及邮件过于频繁的发送（62%）。退订邮件服务的年轻人中，有三分之一（32%）选择点击“垃圾邮件”按钮，另有五分之一（22%）的人则直接选择“屏蔽发件人”。

Epsilon International亚太区高级副总裁鲍东明表示：“该项全球调查指出营销人员应通过关注不同年龄层次的需求，施行恰当的细分销售和沟通策略。清晰地了解不同年龄层次的不同需求后，我们通常会发现，依照年龄层次差异采取的目标明确的营销方针能为活动带来显著的效果提升。

“该项调查也表明，了解不同年龄层的客户及潜在客户在态度及行为的差别的年龄层次对营销人员来说尤为重要，这样营销者就能够为客户提供更为贴切的内容及价值。还要注意的是，消费者现在所需的产品或服务的相关性很可能早已有别于三到六个月前。”

此次调查发现，和预期一致，中国的Y世代用户不仅精明、追求个性化，他们还会过滤掉不熟悉的品牌或企业的邮件。他们尤其愿意响应来自熟悉品牌或公司的标题中包含折扣或免费产品信息的邮件，而较之更为年长的群体而言，重大新闻的标题对他们则没有那么大的吸引力。电子邮件提供的相关内容如果能够满足他们当时的需要（88%），或者迎合其对信赖或熟悉品牌的产品、服务的兴趣（85%）的话，则将大大增加中国大陆Y世代回应的可能性。与年纪更大的群体相比，Y世代更可能回复那些家人或朋友转发的（60%）以及包含他们名字的（59%）商业及促销邮件。

中国大陆Y世代用户非常警惕与网络和邮件使用有关的各种威胁，比如电脑病毒、ID盗窃、网络诈骗等。他们使用非常广泛的工具来防止垃圾邮件和邮件威胁，所以，营销人员必须对此种顾虑给予足够的尊重。

鲍东明先生同时表示：“相比于年长的一代，Y世代拥有多得多的可支配收入。随着职业生涯的发展，他们的购买力将有增无减；他们聪明且易于获知最新趋势，所关注的领域也更广泛；他们倾向于在网络上作决定。因此，要使转机实现最大化，除了提升口碑及网络品牌推广外，尤其重要的就是确保由恰逢其时的市场生命周期推动的沟通。

Epsilon为全球众多知名的品牌提供全面的多渠道市场推广服务。该公司的全球消费者电子邮件研究于2009年4月进行，受访者包括来自美国、加拿大、中国、新加坡、香港、澳大利亚、印度、马来西亚、日本、英国、法国、德国及西班牙的超过4,000名消费者。该调查由美国宾州兰开斯特ROI Research公司操作，旨在研究世界各地电子邮件用户的使用习惯和态度。这项研究以2002 至2005年间在美国，及2008年于亚太区进行的相类研究为基础。获得更多关于全球消费者电子邮件研究的信息请点击：www.epsilon.com/globalemailstudy.

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10/19/09 - Epsilon 慶祝卓越行銷 40 年 (英文)

DALLAS, TX — October 13, 2009 — Today Epsilon celebrated four decades of targeted marketing for the world’s leading global brands. The firm has led the way in data-driven, measurable marketing services and innovation.

According to Bryan Kennedy, President and CEO, Epsilon, "As consumer behavior and the media and marketing landscapes change, technology and strategies must evolve. The success of Epsilon is a strong testament to the firm’s ability to innovate and stay ahead of the curve. Our history truly parallels the evolution of digital and direct marketing and the transition to multichannel strategies that are data-driven, targeted and highly measurable.”

Founded in 1969, Epsilon has established itself as a preeminent provider of prospect and customer marketing solutions and the most integrated, data-driven multichannel marketing firm in the industry. Continued growth has catapulted Epsilon to over two thousand employees and over twenty offices around the globe including a substantial presence in Europe and Asia Pacific. Today, Epsilon is an innovator and an industry leader working with marketing giants in industries such as financial services, travel, retail, pharmaceuticals and consumer packaged goods. Epsilon’s reach includes a comprehensive set of offerings spanning Strategy & Analytic consulting services, Marketing Technology solutions, Agency services and rich Data assets and services.

Recent announcements from the firm highlight continued expansion of these offerings:

Mobile Marketing
- Enhanced offering for global mobile marketing services through a new partnership with Air2Web. Services can be easily integrated with current marketing initiatives for Epsilon’s over 80 database and loyalty clients
Epsilon Targeting
- Launched a new partnership with AccuData Integrated Marketing
- Announced that FastPath, a comprehensive prospecting solution, hit the 100 brand mark, adding new clients such as Johnston & Murphy, America’s Gardening Resource and Linen Source. Abacus FastPath integrates list ordering, campaign analysis, data integration, enhancement and execution, as well as brokerage interaction and payment
Email Marketing
- Launching Epsilon’s Email Institute (www.emailinstitute.com), a new resource that provides valuable studies, industry commentary and case studies, drawing from Epsilon’s experience as a global provider of over 40 billion permission-based emails per year and recognized leadership in unique and forward-thinking research such as our quarterly Email Trends and Benchmarks reports
Industry Accolades
- Announced this week, Epsilon’s Sonar, an integrated communications tool for loyalty programs, received a DMA Future Innovators Award for outstanding achievement. Earlier this year, Epsilon’s agency Purple@Epsilon received a number of awards including four New England Direct Marketing Awards, three DMAW Maxi Awards, and the #1 Direct Marketing Agency ranking from Advertising Age

“In the challenging economy and the years ahead, our ability to meet the complex needs of our clients will allow Epsilon to continue to grow and adapt to serve the world’s biggest brands. In order to maintain our high level of client satisfaction and lead our industry, we rely on our people, our technology and forty solid years of marketing experience,” said Kennedy.

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10/19/09 - Epsilon 庆祝卓越营销 40 年 (英文)

Mobile Marketing
- Enhanced offering for global mobile marketing services through a new partnership with Air2Web. Services can be easily integrated with current marketing initiatives for Epsilon’s over 80 database and loyalty clients
Epsilon Targeting
- Launched a new partnership with AccuData Integrated Marketing
- Announced that FastPath, a comprehensive prospecting solution, hit the 100 brand mark, adding new clients such as Johnston & Murphy, America’s Gardening Resource and Linen Source. Abacus FastPath integrates list ordering, campaign analysis, data integration, enhancement and execution, as well as brokerage interaction and payment
Email Marketing
- Launching Epsilon’s Email Institute (www.emailinstitute.com), a new resource that provides valuable studies, industry commentary and case studies, drawing from Epsilon’s experience as a global provider of over 40 billion permission-based emails per year and recognized leadership in unique and forward-thinking research such as our quarterly Email Trends and Benchmarks reports
Industry Accolades
- Announced this week, Epsilon’s Sonar, an integrated communications tool for loyalty programs, received a DMA Future Innovators Award for outstanding achievement. Earlier this year, Epsilon’s agency Purple@Epsilon received a number of awards including four New England Direct Marketing Awards, three DMAW Maxi Awards, and the #1 Direct Marketing Agency ranking from Advertising Age

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10/19/09 - Epsilon Celebrates 40 Years of Marketing Excellence

Mobile Marketing
- Enhanced offering for global mobile marketing services through a new partnership with Air2Web. Services can be easily integrated with current marketing initiatives for Epsilon’s over 80 database and loyalty clients
Epsilon Targeting
- Launched a new partnership with AccuData Integrated Marketing
- Announced that FastPath, a comprehensive prospecting solution, hit the 100 brand mark, adding new clients such as Johnston & Murphy, America’s Gardening Resource and Linen Source. Abacus FastPath integrates list ordering, campaign analysis, data integration, enhancement and execution, as well as brokerage interaction and payment
Email Marketing
- Launching Epsilon’s Email Institute (www.emailinstitute.com), a new resource that provides valuable studies, industry commentary and case studies, drawing from Epsilon’s experience as a global provider of over 40 billion permission-based emails per year and recognized leadership in unique and forward-thinking research such as our quarterly Email Trends and Benchmarks reports
Industry Accolades
- Announced this week, Epsilon’s Sonar, an integrated communications tool for loyalty programs, received a DMA Future Innovators Award for outstanding achievement. Earlier this year, Epsilon’s agency Purple@Epsilon received a number of awards including four New England Direct Marketing Awards, three DMAW Maxi Awards, and the #1 Direct Marketing Agency ranking from Advertising Age

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10/19/09 - Epsilon Targeting 定向數據服務部門的 Abacus FastPath™ 客戶達 100 名 (英文)

DALLAS, TX — October 13, 2009 — Today Epsilon Targeting announced that Abacus FastPath has reached the 100 brand mark, just three years after its launch. The latest momentum is a testament to the solution’s focus on comprehensive prospecting capabilities with strong performance and value.

According to Brian Rainey, President of Epsilon Targeting, "Now more than ever, multichannel marketers require a solution that is high performing and a strong value. Abacus FathPath is that and more. Our latest milestone is proof that this is the future of direct marketing, as more of the leading national catalogers and multichannel marketers rely on Abacus FastPath for 100% of their prospecting.”

Abacus FastPath enables marketers to streamline the direct marketing process by integrating services such as list ordering, campaign analysis, merge purge set-up and execution and brokerage interaction and payment. The solution improves recency from just-in-time fulfillment and a large, stable and qualified prospect universe to better target customers and prospects.

At launch in 2006, Brookstone was the first Abacus FastPath client. Clients added in 2009 include Johnston & Murphy, America’s Gardening Resource, Linen Source and Arhaus. Many marketers have embraced Abacus FastPath as their exclusive prospecting solution.

“Epsilon Targeting’s Abacus has been a trusted partner for over ten years. When they recommended Abacus FastPath as the cornerstone to our marketing strategy, we knew we could trust it and that they had our interests in mind,” said Heather Marsh, Director of Catalog and Online Marketing, Johnston & Murphy.

Steve August, Operational Vice President of Consumer Marketing at Brookstone said, “FastPath has improved the productivity of our team and provided us with a prospecting solution that not only meets our needs but exceeds them.”

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10/19/09 - Epsilon Targeting’s Abacus FastPath Hits 100 Brand Mark

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10/19/09 - Epsilon Targeting 定向数据服务部门的 Abacus FastPath™ 客户达 100 名 (英文)

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10/13/09 - Epsilon Targeting 定向數據服務部門與 AccuData 合作，為中小型企業提供珍貴資料 (英文)

DALLAS, TX — October 13, 2009 — Epsilon Targeting, a division of Epsilon, today announced that it will provide data elements of its TargetPlus national compiled file to AccuData customers. This strategic partnership will serve small- and medium-sized businesses that will benefit from Epsilon Targeting’s unique data set and AccuData’s large national reach.

TargetPlus is a data offering which contains detailed demographics data on 250 million customers and 170 million unique households. This comprehensive data set incorporates Epsilon’s proprietary behavioral, attitudinal and event data. A primary list source for acquisitions efforts or customer file enhancements, TargetPlus includes attributes such as address, age, home type, total household income, presence of children and ethnicity as well as detailed information on intentions, interests, and preferences. TargetPlus is updated monthly, enabling marketers to react and respond in a timely manner.

According to Joshua Goff, Executive Vice President of Business Development and Marketing for AccuData, “Through our exclusive partnership with Epsilon, we’re further able to offer our clients access to rich, high quality data with more names and unique elements personally through our sales and service teams as well as online through AccuLeads.com.”

AccuData uses a full range of data resources, marketing analytics and marketing database technology to support a variety of companies, including small- and medium-sized, localized businesses.

Epsilon Targeting President Brian Rainey said, “Our goal is to bring unique data elements to the market for multichannel marketers to better target and reach their customers and prospects. This new strategic partnership accomplishes just that and allows Epsilon Targeting to extend our premier data to a new market. AccuData will provide a gateway for marketers to obtain the data resources they need for measurable results.”

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10/13/09 - Epsilon Targeting 定向数据服务部门与 AccuData 合作，为中小型企业提供珍贵数据 (英文)

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10/13/09 - Epsilon Targeting Partners with AccuData

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10/08/09 - Epsilon 與 Air2web 合作，為全球用戶提供行動行銷服務 (英文)

DALLAS, TX — October 10, 2009 — Epsilon, the leading marketing services firm, today announced a global partnership with Air2Web, a market leader in worldwide mobile messaging. The partnership will enable clients to leverage the latest technology for opt-in mobile marketing services including SMS communications, content downloads like wallpaper and ringtones, and microsite development, for a fully integrated multichannel marketing program.

The mobile channel directly reaches consumers, who have opt-ed in to programs, with valuable alerts, notifications, offers and other relevant content. By integrating the technical components, analysis and marketing messages for each channel including mobile, clients are able to effectively and efficiently leverage multichannel marketing strategies to reach their core audiences.

“Mobile is top of mind for many of Epsilon’s clients who are the world’s leading marketers. Our partnership will enable worldwide delivery of mobile marketing and customer care messages,” said Curtis Rapp, VP Sales and Marketing of Air2Web. “The offering will appeal to Epsilon clients as well as the clients of its parent company, Alliance Data.”

Epsilon and Air2Web will also provide consulting services for clients to help them best utilize and incorporate the mobile offering into their existing marketing initiatives. Clients will have the ability to do geo-targeted messaging and send customized mobile coupons to consumers who have opted-in to receive communications.

According to Andrew Frawley, President of Marketing Technology at Epsilon, “For four decades clients have turned to Epsilon to help them understand who their customers are and why. With this partnership we are able to establish additional touchpoints to leverage those customer relationships for a truly integrated and targeted, multichannel approach to marketing. We chose to partner with an established industry leader like Air2Web because they have the technology and expertise our clients require as well as the strong relationships with carriers that make these programs successful and effective.”

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10/08/09 - Epsilon Partners with Air2web

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10/08/09 - Epsilon 与 Air2web 合作，为全球用户提供移动营销服务 (英文)

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10/06/09 - Epsilon 美國 2009 年第二季度的郵件趨勢研究結果：開啟率和客戶平均發送量上升 (英文)

DALLAS, TX — October 6, 2009 — Epsilon today released its Q2 2009 U.S. Email Trends and Benchmarks Results which show an increase in open rates for the fourth quarter in a row, with 14 of the 16 industries measured seeing an increase over Q2 2008.

The quarterly analysis is compiled from 6.5 billion emails sent by Epsilon in April, May and June 2009, across multiple industries and approximately 200 clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

According to Kevin Mabley, Senior Vice President of Strategic & Analytic Consulting, Epsilon, "Our research has shown that while email marketing volumes have increased substantially, email remains a highly-effective channel for communication. The top performers are those taking advantage of lifecycle triggers to send timely, relevant emails. These marketers are capturing preferences, both explicit through preference centers and opt-in pages and implicit such as web activity, response and engagement activity. With this data, they are able to deliver targeted, relevant content to each individual consumer.”

Report Highlights:

Open rates increased 18.2% from Q2 2008.
Click rates (5.9%) remained stable from Q2 2008 (5.9%).
Average volume per client increased 10% from last quarter and 20% from Q2 2008.
Seven of the sixteen industries measured saw an increase in all three metrics – opens, clicks and non-bounce rate – compared to the previous year.
None of the industries measured saw a decline across all three metrics.

In addition, a study from Return Path, a leader in email reputation services, showed that only 79.3% of permission-based emails sent in the US and Canada during the first half of 2009 reached inboxes. Return Path reported deliverability on Epsilon clients and showed they had significantly higher deliverability than the industry benchmark with 90% in Q1 and 87% in Q2.

Epsilon’s Q2 2009 Email Trends and Benchmark report is available at www.epsilon.com/pr/Q209emailbenchmarks.

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10/06/09 - Epsilon 美国 2009 年第二季度的邮件趋势研究结果：打开率和客戶平均发送量上升 (英文)

Open rates increased 18.2% from Q2 2008.
Click rates (5.9%) remained stable from Q2 2008 (5.9%).
Average volume per client increased 10% from last quarter and 20% from Q2 2008.
Seven of the sixteen industries measured saw an increase in all three metrics – opens, clicks and non-bounce rate – compared to the previous year.
None of the industries measured saw a decline across all three metrics.

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10/06/09 - Epsilon Q2 U.S. Email Trend Results

Open rates increased 18.2% from Q2 2008.
Click rates (5.9%) remained stable from Q2 2008 (5.9%).
Average volume per client increased 10% from last quarter and 20% from Q2 2008.
Seven of the sixteen industries measured saw an increase in all three metrics – opens, clicks and non-bounce rate – compared to the previous year.
None of the industries measured saw a decline across all three metrics.

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09/16/09 - Epsilon 調查顯示澳洲18至25嵗消費者喜愛接收每周電郵優惠 (英文)

SYDNEY, AUSTRALIA — September 16, 2009
Millennials, a term used to describe 18-25 year olds, around the globe are receptive to digital marketing messages, according to Epsilon’s Global Consumer Email Study. The research shows that millennials in Australia and globally are wired and willing to receive commercial email messages; however they are also more wary and concerned with security and identity theft.

Compared to other age groups, millennials are more likely to use tools such as instant messaging (IM), social networking and text/SMS messages as their primary tool for personal online communications. The survey highlights that usage of these communication tools is quite evenly dispersed amongst the 18-25 year olds in Australia. One-third of the millennials that responded cited instant messaging (IM) as their primary device (33%), whereas 25% chose both email and social networks, and 17% cited text/SMS. The reported use of IM in other age groups in Australia is much less significant. The use of mobile devices to access emails is low across all age segments in Australia, which is likely the result of the both high data communication costs and a poor wireless infrastructure when compared to other countries in the Asia Pacific region.

In addition, Australian millennials are also more receptive to emails containing offline specials, such as special offers from catalogue companies (58%) and those from traditional (offline) retailers (50%), when communications are kept on a weekly interval. More so than their elders, they are interested in receiving many different kinds of information on a weekly basis, including entertainment (66.7%), work-related news (50%), beauty advice (41.7%), account statement (41.7%) and electronics (33.3%).

Millennials in Australia are also more predisposed to unsubscribe than their elders, in contrast to North America and the rest of Asia Pacific. The study also reveals that millenials’ intolerance to over-emailing, irrelevant content and unsolicited emails is not only greater than the other age segments, but a higher percentage will also use the report spam button to unsubscribe from irrelevant emails including those that are not written in their native language.

“This global research highlights that marketers anywhere in the world should focus on segmentation strategies that address the needs of the age groups within their customer base,” said Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International. “The needs and desires of these groups are clear, and we regularly see that a targeted approach based on age segmentation can drive significant improvements in campaign performance.”

“The research also shows that it is very important for marketers to understand where their customers and prospects are in the customer lifecycle so that they continue to deliver content and offers of value. A product or service a consumer wanted three or six months ago is likely not relevant now.”

The survey also found that Australian millennials are – as expected - savvy online users and bargain shoppers, demanding personalisation and filtering emails from the names of familiar brands or companies. Unlike their elders, they are more compelled to what is in the subject line than the from-line in emails. They are particularly responsive to subject lines that contain discount offers and familiar brands or companies. Emails containing relevant content addressing their needs at the time (83%) and interests (67%) with products or services from familiar and trusted brands will strongly or somewhat increase their likeliness to respond. Offers not being attractive and competitive enough are a key barrier that will prevent millennials from interacting with emails.

The Australian millennials are very wary of all types of threats related to their use of email and the Internet, with identity theft and spyware being their two biggest concerns. Marketers need to be respectful of the concerns amongst this group as they use a wide range of tools to prevent spam and indicated a greater tendency of using the report spam button than other age segments.

According to Powers, “This consumer group has a growing disposable income – one that is far greater than previous generations. As they advance in their careers, their purchasing power will only increase. They are a smart and switched on segment whose attention spans are stretched; they are also more predisposed to making decisions in networks. It is important therefore to ensure that communications are driven by just-in time life cycle marketing to maximise conversion opportunities in addition to word-of-mouth and network promotion of offers or brands.”

Epsilon provides comprehensive multichannel marketing services to some of the most-recognised brands in the world. Its Global Consumer Email Study is based on an April 2009 survey of over 4000 consumers in the US, Canada, China, Singapore, Hong Kong, Australia, India, Malaysia, Japan, the UK, France, Germany and Spain. The survey, conducted by ROI Research, of Lancaster, PA, explored email practices in various parts of the world. The study builds on similar research conducted in the US from 2002-2005 and APAC in 2008. Additional in-depth information about the Global Consumer Email Study can be found at www.epsilon.com/globalemailstudy.

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09/16/09 - Epsilon 调查显示澳大利亚18至25岁消费者喜爱接收每周电邮优惠 (英文)

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06/18/08 - Email Marketing Increasingly Important In Reaching Consumers In Asia Pacific

Mainland Chinese respondents have the highest uptake (34%) of using mobile devices for email, followed by Hong Kong at 29% and Japan 27%. Australia reported the lowest at 6%, followed by Malaysia at 11%.
Before 10am is the favourite time for checking personal emails, with 9am being the peak email-opening hour among respondents of all territories except in Japan. About half of the Japanese respondents (46%) reported to check their personal inbox at night at 9pm or later.
Promotional emails increases brand loyalty, said 63% of the respondents in India and 70% in China; while every other Indian respondent (52%) and 63% Chinese respondents said they had made more purchases after receiving promotional emails.
Customers interact on relevancy. Half or more respondents in all the surveyed territories said they are willing to share personal information if they believe it drives relevant and more targeted offers, except in Hong Kong where more respondents (63%) said they would not want to release additional personal details regardless of the offers.
Irrelevancy is the new spam. In addition to unsolicited emails, many respondents consider that the definition of spam also includes promotional emails or e-newsletters which they subscribed to but which they find no longer engaging or that fail address to their needs. 34% of respondents in China concur with this view of spam while only 11% in Australia do. Yet users suffer similarly on the time used to clear spam. More than half of the respondents across the region (59%) having reported spam, 63% are doing so at least three times a week.
A low usage rate of spam filtering software is seen across Asia, except for Australia where over half of their respondents (59%) are using some kind of spam filtering programme. The lowest usage was found among Hong Kong respondents with a usage rate of 21% only, followed by China of 32% and India 33%

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09/16/09 - Study Reveals Australian 18-25 Year Olds More Receptive to Weekly Email Offers

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09/16/09 - Epsilon 調查顯示印度Y世代喜愛利用手機接收電郵優惠 (英文)

MUMBAI, INDIA — September 16, 2009
Millennials, a term used to describe 18-25 year olds, around the globe are receptive to digital marketing messages, according to Epsilon’s Global Consumer Email Study. The research shows Indian millennials are active on mobile devices and willing to receive commercial email messages; however they are also very wary and concerned with email and Internet security.

Compared to other age groups in India, millennials are more likely to use tools such as instant messaging (IM), social networking and text/SMS messages as their primary tool for personal online communications although the popularity of IM amongst this age group in India is apparently much less than that in other Asia Pacific countries. Nearly two-thirds (61%) cited email as their primary communication tool, whereas 18% chose social networks, 14% instant messaging (IM) and 8% text/SMS. Over one-third of them use mobile devices to access emails (37%), only fractionally less than the 26-45 year olds.

Another notable characteristic of Indian millennials is that they are receptive to many types of daily email communications, including news (57%), work-related news (51%), weather (46%), finance information (46%), offers from online merchants, entertainment information and sports (45% each). They are also more switched on than their elders receiving most commercial emails on mobile phone.

Millennials in India want to receive offers more often and are more willing to stay in email programmes when compared to their their elders. This appears to be in line with global trends in North America and the Asia Pacific region as a whole. This study also reveals that irrelevant content (65%) and over-emailing (59%) will lead many Indian milliennials to unsubscribe, and they are more likely than other age segments to unsubscribe by using the spam button (30%) and blocking senders (26%). “This global research highlights the fact that marketers anywhere in the world should be focusing on segmentation strategies that address the needs of the age groups within their customer base,” said Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International. “The needs and desires of these groups are clear, and we regularly see that a targeted approach based on age segmentation can drive significant improvements in campaign performance.”

“The research also shows that it is very important for marketers to understand where their customers and prospects are in the customer lifecycle so that they continue to deliver content and offers of value. A product or service a consumer wanted three or six months ago is likely not relevant now.” The survey found that Indian millennials are – as expected - savvy online users and demand personalisation of content and actively filtering emails from the names of familiar brands or companies. They are more compelled to what is in the email subject line than the from-line. They are particularly responsive to subject lines that contain discount or free product offers from familiar brands or companies. Emails containing relevant content addressing their needs at the time (89%) and interests (78%) with products or services from familiar and trusted brands will strongly or somewhat increase their likeliness to respond.

Many millennials are willing to provide more personal information if that helps to bring them more targeted email offers. The millennials in India are also receptive to email coupons. About half of them frequently/occasionally make purchase online (46%) and offline (63%) using coupons or offer codes within emails.

The Indian millennials are very wary of all types of threats related to their use of email and the Internet, including scams (94%), spyware (94%), identity theft (93%), spam (93%), viruses (92%) and adware (92%). Marketers need to be respectful of the concerns among this group as they use a wide range of tools to prevent spam and email threats when compared to other age groups.

According to Powers, “This consumer group has a growing disposable income – one that is far greater than previous generations. As they advance in their careers, their purchasing power will only increase. They are a smart and switched on segment whose attention spans are stretched; they are also more predisposed to making decisions in networks. It is important therefore to ensure that communications are driven by just-in time life cycle marketing to maximise conversion opportunities in addition to word-of-mouth and network promotion of offers or brands.”

Epsilon provides comprehensive multichannel marketing services to some of the most-recognised brands in the world. Its Global Consumer Email Study is based on an April 2009 survey of over 4000 consumers in the US, Canada, China, Singapore, Hong Kong, Australia, India, Malaysia, Japan, the UK, France, Germany and Spain. The survey, conducted by ROI Research, of Lancaster, PA, explored email practices in various parts of the world. The study builds on similar research conducted in the US from 2002-2005 and APAC in 2008. Additional in-depth information about the Global Consumer Email Study can be found at www.epsilon.com/globalemailstudy.

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09/16/09 - Study Reveals India's Millennials More Receptive to Email Offers On Mobile

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04/25/08 - Epsilon International Names Cynthia Richmond Regional Director, Australasia

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09/16/09 - Epsilon 调查显示印度的Y世代喜爱利用手机接收电邮优惠 (英文)

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09/16/09 - Epsilon 研究顯示新加坡 18 至 25 歲消費者比其他國家人士較為喜愛接收健康資訊的電郵 (英文)

SINGAPORE — September 16, 2009
Millennials, a term used to describe 18-25 year olds, around the globe are receptive to digital marketing messages, according to Epsilon’s Global Consumer Email Study. The research shows millennials are more wired and willing to receive commercial email messages; however they are also more wary and concerned with security.

Compared to other age groups in Singapore, millennials are more likely to use tools such as instant messaging (IM) and text/SMS messages in addition to email as their primary tool for personal online communications, but very few chose to use social networks. Nearly half (46%) of them cited instant messaging as their primary tool for personal online communications, whereas 33% cited text/SMS messages and 20% selected email. The survey also reveals that 18-25 year olds are viewing personal emails on the way to and from work more often than their elders. That may be the result of a greater penetration for the use of PDAs or smart phones to access emails amongst millennials.

A notable characteristic of this age group in Singapore (79%) is their desire to receive email containing health information. The millennials in general are interested in many different kinds of offerings and in receiving information preferably in their web-based email account. The top three types of commercial emails Singapore’s millennials report that they want to receive in their web accounts include: grocery coupons (80%), health-related content (79%) and household & crafts tips and recipes (78%). The findings also indicate a large variance amongst the Singaporean millennials in terms of how frequently they would like to receive email offers from online merchants, traditional (offline) retailers and catalogue companies.

Millennials in Singapore are also more willing to stay in email programmes compared to their elders who are more likely to unsubscribe. This appears to be in line with global trends in North America and the Asia Pacific region as a whole. However over two-thirds of millennials (73%) will unsubscribe to irrelevant content, and a higher percentage of them – when compared to other age groups – unsubscribe due to suspicion of permission or privacy violation.

“This global research highlights the fact that marketers anywhere in the world should be focusing on segmentation strategies that address the needs of the age groups within their customer base,” said Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International. “The needs and desires of these groups are clear, and we regularly see that a targeted approach based on age segmentation can drive significant improvements in campaign performance.” “The research also shows that it is very important for marketers to understand where their customers and prospects are in the customer lifecycle so that they continue to deliver content and offers of value. A product or service a consumer wanted three or six months ago is likely not relevant now.”

The survey found that millennials are – as expected – savvy online users, demanding personalisation and regularly filtering emails from familiar brands or companies. They are particularly responsive to subject lines that contain discount offers (72%), the names of familiar brands or companies (64%) and free product offers (62%). Personalisation to their needs at the time (89%) and interests (79%) strongly or somewhat increase the likeliness that they will respond.

The 18-25 year olds in Singapore are also more receptive to certain types of cross-channel email than other age groups, including clicking to websites (90%), playing games (64%) and listening to audio clips (59%). About half of them would make purchases at retail stores (52%) and online (44%) as a result of opening promotional emails. Singaporean millennials are very wary of all types of threats related to their use of email and the Internet, with viruses, identity theft, phishing and spyware are their biggest concerns. Marketers need to be sensitive to the concerns among this group as they use a wide range of tools to prevent spam and email threats, and do unsubscribe from irrelevant content on a regular basis.

According to Powers, “This consumer group has a growing disposable income – one that is far greater than previous generations. As they advance in their careers, their purchasing power will only increase. They are a smart and switched on segment whose attention spans are stretched; they are also more predisposed to making decisions in networks. It is important therefore to ensure that communications are driven by just-in time life cycle marketing to maximise conversion opportunities in addition to word-of-mouth and network promotion of offers or brands.”

Epsilon provides comprehensive multichannel marketing services to some of the most-recognised brands in the world. Its Global Consumer Email Study is based on an April 2009 survey of over 4000 consumers in the US, Canada, China, Singapore, Hong Kong, Australia, India, Malaysia, Japan, the UK, France, Germany and Spain. The survey, conducted by ROI Research, of Lancaster, PA, explored email practices in various parts of the world. The study builds on similar research conducted in the US from 2002-2005 and APAC in 2008. Additional in-depth information about the Global Consumer Email Study can be found at www.epsilon.com/globalemailstudy.

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09/16/09 - Epsilon 调查显示新加坡18至25岁消费者比其他国家人士较为喜爱接收健康资讯的电邮 (英文)

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09/16/09 - Epsilon Study Reveals Singapore’s 18-25 Year Olds More Receptive to Health Info Emails than Other Countries

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Epsilon! Latest Press Releases

12/17/09 - 航空業界加強與客溝通勢不可擋 (英文)

01/14/10 - Epsilon 在台湾赢得多项重要数字营销合约 (繁体中文)

12/29/09 - The Forrester Wave Names Epsilon as a Leader

10/28/07 - Epsilon International 委任云维良为亚洲地区总监 (英文)

06/18/08 - 在亚太地区，利用邮件营销接触消费者越趋重要 (英文)

06/18/08 - 在亞太地區，利用郵件行銷接觸消費者越趨重要 (英文)

10/28/07 - Epsilon International 委任雲維良為亞洲地區總監 (英文)

02/11/10 - Epsilon Names Michael Kustreba Vice President of Australia and New Zealand

02/11/10 - Epsilon International 委任Michael Kustreba 為澳洲和紐西蘭地區副總裁 (英文)

01/14/10 - Epsilon Signs New Digital Marketing Clients in Taiwan

12/17/09 - Communicating with Jetsetters

01/07/10 - Epsilon 被 Forrester Wave 评为领军企业

12/17/09 - 航空业界加强与客沟通势不可挡 (英文)

01/14/10 - Epsilon 在台灣贏得多項重要數位行銷合作案

12/10/09 - Epsilon 推動 Facebook 應用程式 ZUJI Maps

10/11/07 - Alliance Data 旗下 Epsilon International 與 Ebay 合資公司 Eachnet 簽署協議，在中國提供郵件行銷服務 (英文)

04/25/08 - Epsilon International 委任Cynthia Richmond 為澳洲和新西蘭地區總監 (英文)

04/25/08 - Epsilon International 委任Cynthia Richmond 为澳大利亚地区总监 (英文)

10/11/07 - Alliance Data 旗下 Epsilon International 与 Ebay 合资公司 Eachnet 签署协议，在中国提供邮件营销服务 (英文)

12/10/09 - Epsilon 美国 2009 年第三季度的邮件趋势研究结果：打开和点击率比往年度提高 (英文)

01/07/10 - Epsilon 經Forrester Wave評定為市場領導者

12/10/09 - Epsilon Q3 2009 North America Email Trend Results

07/10/07 - Epsilon International 出版《遵守香港新颁布的电子邮件规例 - 建议及指引》 (英文)

12/10/09 - Epsilon 美國 2009 年第三季度的郵件趨勢研究結果：開啟率和點擊率比往年度提升 (英文)

07/10/07 - Epsilon International 發表《非應邀電子訊息條列》應用指引，幫助營銷商遵守香港新頒佈的電子郵件規例 (英文)

12/10/09 - Epsilon Powers ‘ZUJI Maps’ Facebook Application

12/10/09 - Epsilon 推出ZUJI Maps 在Facebook上的应用

04/23/07 - Epsilon 調研報告 - 電郵營銷成效顯著 (英文)

11/04/09 - Epsilon 與 Alterian 合作提供社交網絡監測和分析服務 (英文)

04/23/07 - Epsilon 调研报告 - 电邮营销成效显著 (英文)

11/04/09 - Epsilon 与 Alterian 合作提供社交网络监测和分析服务 (英文)

11/04/09 - Epsilon Partners with Alterian for Social Media Monitoring and Analysis

01/11/07 - Alliance Data Systems 并购 Abacus (英文)

10/27/09 - Epsilon 贏得美國直銷協會(DMA)的分析挑戰賽 (英文)

01/11/07 - Alliance Data Systems 併購 Abacus (英文)

10/27/09 - Epsilon 赢得美国直复营销协会 (DMA) 的分析挑战赛 (英文)

10/27/09 - Epsilon Wins DMA Analytic Challenge

10/22/09 - Epsilon 針對中國Y世代消費群體的研究揭曉 (簡體中文)

10/22/09 - Epsilon Study Reveals Captive Audience Among Chinese Millennials

10/22/09 - Epsilon 针对中国Y世代消费群体的研究揭晓

10/19/09 - Epsilon 慶祝卓越行銷 40 年 (英文)

10/19/09 - Epsilon 庆祝卓越营销 40 年 (英文)

10/19/09 - Epsilon Celebrates 40 Years of Marketing Excellence

10/19/09 - Epsilon Targeting 定向數據服務部門的 Abacus FastPath™ 客戶達 100 名 (英文)

10/19/09 - Epsilon Targeting’s Abacus FastPath Hits 100 Brand Mark

10/19/09 - Epsilon Targeting 定向数据服务部门的 Abacus FastPath™ 客户达 100 名 (英文)

10/13/09 - Epsilon Targeting 定向數據服務部門與 AccuData 合作，為中小型企業提供珍貴資料 (英文)

10/13/09 - Epsilon Targeting 定向数据服务部门与 AccuData 合作，为中小型企业提供珍贵数据 (英文)

10/13/09 - Epsilon Targeting Partners with AccuData

10/08/09 - Epsilon 與 Air2web 合作，為全球用戶提供行動行銷服務 (英文)

10/08/09 - Epsilon Partners with Air2web

10/08/09 - Epsilon 与 Air2web 合作，为全球用户提供移动营销服务 (英文)

10/06/09 - Epsilon 美國 2009 年第二季度的郵件趨勢研究結果：開啟率和客戶平均發送量上升 (英文)

10/06/09 - Epsilon 美国 2009 年第二季度的邮件趋势研究结果：打开率和客戶平均发送量上升 (英文)

10/06/09 - Epsilon Q2 U.S. Email Trend Results

09/16/09 - Epsilon 調查顯示澳洲18至25嵗消費者喜愛接收每周電郵優惠 (英文)

09/16/09 - Epsilon 调查显示澳大利亚18至25岁消费者喜爱接收每周电邮优惠 (英文)

06/18/08 - Email Marketing Increasingly Important In Reaching Consumers In Asia Pacific

09/16/09 - Study Reveals Australian 18-25 Year Olds More Receptive to Weekly Email Offers

09/16/09 - Epsilon 調查顯示印度Y世代喜愛利用手機接收電郵優惠 (英文)

09/16/09 - Study Reveals India's Millennials More Receptive to Email Offers On Mobile

04/25/08 - Epsilon International Names Cynthia Richmond Regional Director, Australasia

09/16/09 - Epsilon 调查显示印度的Y世代喜爱利用手机接收电邮优惠 (英文)

09/16/09 - Epsilon 研究顯示新加坡 18 至 25 歲消費者比其他國家人士較為喜愛接收健康資訊的電郵 (英文)

09/16/09 - Epsilon 调查显示新加坡18至25岁消费者比其他国家人士较为喜爱接收健康资讯的电邮 (英文)

09/16/09 - Epsilon Study Reveals Singapore’s 18-25 Year Olds More Receptive to Health Info Emails than Other Countries

09/15/09 - Epsilon Targeting 定向數據服務部門的年度多管道趨勢報告揭示行銷機遇 (英文)

10/28/07 - Epsilon International Names Adrian Hoon Regional Director, Asia

09/15/09 - Epsilon Targeting 定向数据服务部门的年度多渠道趋势报告揭示营销机遇 (英文)

09/10/09 - Reed Business Information 與行銷服務翹楚 Epsilon 延續合作關係 (英文)

09/09/09 - Epsilon 调查显示香港Y世代中的消费信众 (繁体中文)

09/15/09 - Annual Multichannel Trend Report

09/10/09 - Reed Business Information Agreement Extension

10/11/07 - Alliance Data’s Epsilon International Signs Agreement With Ebay

09/09/09 - Epsilon 研究顯示香港Y世代中的消費信衆

09/09/09 - Epsilon Study Reveals Captive Audience in Hong Kong’s Millennials

09/10/09 - Reed Business Information 与营销服务翘楚 Epsilon 延续合作关系 (英文)

07/29/09 - 這正是多管道行銷假期規劃的季節；Epsilon 發表假期趨勢報告 (英文)

07/29/09 - 这正是多渠道营销假期规划的季节；Epsilon 发表假期趋势报告 (英文)

06/04/09 - Epsilon 研究揭示全球消費者電子郵件趨勢：時效性與客戶區隔推動消費者回應與行為 (英文)

06/04/09 - Epsilon 研究揭示全球消费者电子邮件趋势：时效性与客户细分推动消费者回应与行为 (英文)

05/27/09 - Epsilon 2008年第四季度香港電子郵件趨勢調查：經濟放緩不減電郵需求數據

05/27/09 - Epsilon 2008年第四季度香港电子邮件趋势调查：经济放缓不减电邮需求数据

05/27/09 - Epsilon 2008年第四季新加坡電子郵件趨勢調查：消費者投入程度保持強勁 (英文)

05/27/09 - Epsilon 2008年第四季新加坡电子邮件趋势调查：消费者投入程度保持强劲 (英文)

Epsilon to Continue Hosting and Managing the Society’s
Enterprise-Wide Marketing Database

Epsilon to Continue Hosting and Managing the Society’s
Enterprise-Wide Marketing Database

Epsilon to Continue Hosting and Managing the Society’s
Enterprise-Wide Marketing Database

04/07/09 - Epsilon 2008年第四季度美國電子郵件趨勢調查：經濟放緩不減電郵績效數據的需求 (英文)

04/07/09 - Epsilon 2008年第四季度美国电子邮件趋势调查：经济放缓不减电邮绩效数据的需求 (英文)

04/02/09 - Epsilon 擴張亞太區業務：迎合數位行銷解決方案急增需求，有助客戶抓緊商機 (簡體中文)