Finding The Right Channel Combination: What Drives Channel Choice Today’s recipient of marketing communications, offers and promotions is inundated with channel choices - from personal interactions with friends, family and professionals to on-and offline channels such as newspapers, company web sites, television, radio, direct mail brochures and flyers, email, mobile and social media. The proliferation of channels presents marketers more opportunity than ever to engage customers, understand their desires and fulfill their evolving needs. At the same time, it challenges marketers to abide ever more fervently by the first commandment of marketing: Know Thy Customer...     Download Report    07/22/10 - Merry Marketing Tips: Epsilon Releases Holiday Trend Report 07/21/10 - Epsilon Targeting Releases Annual Multichannel Trend Report: Economic Climate Impacts Consumer Buying Behavior 07/20/10 - Epsilon Study Reveals Consumer Engagement Opportunities for Credit Card Marketers 07/09/10 - Mobile Marketing Best Practices 07/08/10 - New Mover Study from Epsilon Targeting Reveals Billions of Dollars in Spending Opportunities 06/08/10 - Q1 2010 North America Email Trend Results: Open Rates Remain Strong		05/25/2010 - Epsilon Study Unveils Consumer Point-of-View 04/08/2010 - Inside Look at Social Media and the Pharmaceutical Industry 03/23/2010 - Epsilon Targeting Releases Influential Research: Study Highlights Profile of Influencers; Uncovers Power of Word of Mouth Marketing 02/11/2010 - Epsilon Q4 2009 North America Email Trend Results: Open and Click Rates Increase from Previous Year 12/10/09 – Epsilon Q3 2009 North America Email Trend Results: Open and Click Rates Increase 10/06/09 – Epsilon Q2 2009 U.S. Email Trend Results: Open Rates and Average Volume Per Client Increase 09/15/09 – Epsilon Targeting’s Annual Multichannel Trend Report Uncovers Marketing Opportunities 07/29/09 – ‘Tis the Season for Multichannel Marketing Holiday Planning; Holiday Trend Report 07/08/09 – Q1 2009 U.S. Email Trend Results: Performance Remains Stable 06/04/09 – Global Consumer Email Trends; Timeliness, Segmentation Drive Response, Conversion 02/12/09 – Survey Shows the Benefits of Permission-based Email Marketing 02/05/09 – Target: New MoversTM Study: How Housing Trends Impact Retail Sales