AMA | Epsilon Webcast:
Top 5 Strategies to Bridge your Online
and Offline Marketing for 2011

September 14th, 2010
12pm CT / 1pm ET

You know that your data and your database set the gold standard for your direct marketing efforts, but have you considered ways to leverage that valuable asset for your online marketing? The future of the marketing database requires integration and coordination at all touch points. That can only happen if you have the needed analytics for insight into the interactions across all of your media channels. Join Eric Stein, Epsilon’s EVP of Digital Strategies and Tim Waddell, Director Product Marketing, Omniture, as they present emerging trends that warrant consideration for your 2011 marketing planning.

Past Webcasts

Holiday Planning 2010 Webcast

Thursday, July 22
2:00 PM EST

The holiday months are traditionally marked as the top potential revenue earners of the year. Now is the time to prepare to make the 2010 Holiday Season exceed expectations. To close a sale, timing and a targeted audience are two key components. Making the most of your holiday marketing campaign means taking into account Black Friday, Cyber Monday as well as Tuesdays, Saturdays, and the prime weeks leading up to the holiday season. Achieve your highest earning potential by powering yourself with information that will help you get your holiday messages out to the right audience at the optimal time through the appropriate channel.

Join Epsilon experts Jill LeMaire, Judy Loschen and Jaymes Meena as they present findings from Epsilon’s Holiday Analysis to help you prepare for the 2010 Holiday Shopping Season. They will discuss trends and analysis of a holiday season in a continued challenging economic environment, and provide a roadmap for your 2010 holiday planning.

Tackling the Hot Trends In Customer Loyalty - Experiential Rewards and Cause Marketing

In conjunction with Loyalty 360

Thursday, June 17
1pm ET

Research shows that there are nearly two billion memberships in U.S. Loyalty programs with the average household belonging to 14 programs but only actively participating in 6.2*. The saturation of loyalty offerings means that competition for consumer participation and share of wallet is at an all time high. Loyalty marketers are faced with the pressure to innovate in order to keep pace or risk getting lost in the mix.

Join John Bartold, Vice President, Loyalty Solutions at Epsilon and Candice Troupe, Senior Director, Collector Segments and Programs, LoyaltyOne/AIR MILES Reward Program, as they explore two of the hottest trends in loyalty marketing, drawing on real-life case studies from cutting-edge programs. They will discuss first the growth of experiential rewards – those hard-to-find, event-based rewards such as back-stage concert passes that really set a loyalty program apart - and the ever important cause marketing, a strategy that benefits brand by influencing consumer behavior on a social level.

In this session you will learn:

• How to evolve your loyalty strategy, including how to create high-yield customer relationships
• How to use data to predict and analyze behavior, select strategically aligned partners
• The best ways to leverage the latest in technology in your loyalty efforts

*COLLOQUY’s Loyalty Marketing Census

AMA | Epsilon Webcast
Strengthening Customer Loyalty through Experiences that Matter

Wednesday, May 26
1pm ET

Loyalty is often defined as owning a customer relationship even in the face of tough competition. However, in our recent research, Marketing to Evolving Customer Expectations, Epsilon found that even those who know a brand and have made previous purchases and are generally satisfied will still consider other brands. In this webcast, Allison Cripps, Senior Director, Strategic and Analytic Consulting Group, Epsilon, will present recent findings that compare drivers and influencers across various levels of advocacy, and across industry.

In this session you will learn:

• What channels and sources influence those who know your brand and those who don't
• How impactful different media are on those who promote your brand and those who don't
• How satisfied are consumers with communication and what drives that satisfaction
• How you can apply your organization’s marketing to evolving consumer expectations

The Influencer: A Consumer Voice With Legs Companion Webcast

This Webcast will be held on Wednesday May 19, 2010
12:30 ET

Join us as we share extensive research on influencers and the opportunity they present for your brand including if and how they participate in social media. Don’t miss this opportunity to hear how fellow marketers are leveraging the power of this unique yet influential group of consumers to drive their business.

The Art of the Subject Line

This Webcast will be held on March 31st 2010
2:00 PM EST/ 1PM CST

Back by popular demand! It’s been over a year since we shared with you the fundamentals of subject line creation and testing. Since our February 2009 webcast, we’ve received numerous inquiries about the subject line and how it truly can make a difference in your email marketing campaigns. Please join Thane Stallings, Director, Strategic Analytic Consulting Group, Epsilon as he answers relevant questions such as: How does the subject line affect the open and click through rates and potentially, ROI? What rules do marketers need to follow in order to have effective subject lines? Additionally, this webcast will include new findings from our studies of more than a billion emails, instructions on how to build or fine tune your subject line testing program, and specific proven subject line factors that have worked for our clients that are a must to consider testing for your own email marketing program.

During this webcast, you will learn:

• Why the subject line is such an important factor in email marketing and why a consistent and conscientious testing program is crucial for success.
• How to build a subject line testing program from scratch or how to optimize your existing testing program to increase your response rates.
• Common pitfalls in subject line testing.
• 11 subject line factors that every email marketer should test.

Optimizing Customer Loyalty and Market Share through Retention Marketing: Charter Communications Customer Rewards Program - Live It with Charter^®

This Webcast was held on February 24, 2010
1:00 PM CST/2:00 PM EST

It’s a new decade and competition is fierce as consumers are savvier about every dollar they spend. Now, more than ever, customer loyalty is central to a company’s success. To help you learn more about customer loyalty programs, Epsilon brings to you a hands-on informative webcast from Paul Belle Isle, Director, Loyalty & Retention Marketing of Charter Communications and Bob Moorhead, VP, General Manager, Epsilon Loyalty Marketing Services. We will share with you the success of the Live It with Charter^® program and how Charter built this loyalty program to be the first in its industry.

AMA Webcast: Email Marketing Lessons from 2009 and How to Apply Them in 2010

This Webcast will be held on February 10, 2010.
1pm EST/ 11am PST

Epsilon’s Email Trends and Benchmarks Annual Wrap-up Join Epsilon experts for a complete review and analysis of the 2009 North America Email Trends and Benchmarks and how to apply lessons learned in 2010. The analysis is compiled from over 30 billion emails sent by Epsilon in 2009, across multiple industries and hundreds of clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

Presenters Jen Wiese, Research Analyst; and Judy Loschen, Senior Director; from Epsilon’s Strategic & Analytic Consulting Group, will provide the key findings on email activity from each quarter of 2009 including click rates, volume and deliverability. The presentation will also show a high level comparison of holiday trends, comparing the activity from previous periods.

Don’t miss this chance to apply last year’s lessons learned to your current email marketing strategy!

Best Buy and Epsilon Webcast: Reaping the Rewards from Reward Zone

This Webcast will be held on December 10, 2009.
3:00 PM EST/2:00 PM CST

As we countdown to the final shopping days of the holiday season, Epsilon brings you a special webcast with Best Buy’s Senior Marketing Manager of Marketing Services, Linh Peters, and Director of Loyalty, Tyler Rebman as well asEpsilon's Jeff Kindle. During this webcast, we will share with you the strategies and results of Best Buy’s highly successful Reward Zone loyalty program and how within the past few months the program has "gone digital."

The Accidental Marketing Manager — Marketing Is Your New Responsibility, What Do You Do Now?

This FREE Webcast was held on December 02, 2009.
12:00 PM – 1:00 PM EST

When you suddenly find yourself responsible for marketing but are unfamiliar with how to make it happen, you’re an accidental marketing manager.

Join Epsilon’s EVP Senior Advisor Steve Cone to gain a wealth of practical, no-nonsense advice that will help you keep do more than just keep things running smoothly. By attending you’ll discover the “secrets” of marketing, branding and advertising that no one ever teaches — wisdom that will help you make meaningful decisions with confidence.
Click Here to Learn More

Grow What You Know — Getting the Most Out of Your Loyalty Program Data

November 12, 2009 at 1 PM EST
There are many ways to leverage and enhance data for greater participation rates. Join Epsilon’s Don Hinman and John Bartold for a discussion on the best ways to enhance your loyalty program data.

Six Proven Strategies for Increasing Your ROI by Leveraging Your Customer File

October 1, 2009 at 2:00 PM EDT
Join direct marketing experts, Eric Zilling, Brian Peck, and special guest, B2B marketing pro, Mary Ann Kleinfelter and learn how to use data to achieve marketing innovation and increase the effectiveness of your buyer file campaigns.

A Creative Approach for Segmentation Success

Christmas in July — 2009 Holiday Shopping Season Prep

Inside the Inbox: Global Consumer Email Study

Economic Downturns: A Time of Uncertainty, a Window of Opportunity

Successful Loyalty Marketing