Upcoming Events

  1. eTail Palm Springs

    February 27 - March 1, 2012
    Palm Desert, CA

    eTail offers 4 full days of speakers, networking, and more. Join Epsilon, a Lead Level Sponsor, along with over 115 retail, manufacturer and brand speakers, 1600+ attendees, and many opportunities to meet and learn from your peers. While at the conference, attend Epsilon's session on Tuesday, February 28.

    Fine Tuning the Marketing Mix: Finding the Best Multichannel Contact Strategy for Your Brand

    Many retailers have expanded their marketing mix to include a combination of traditional and digital marketing channels. Yet brands are questioning how they can optimize their multichannel mix using offline data applied to their online campaigns; and ultimately, of the channels used, which are driving the most return? Whether it's a stand-alone direct mailer, an email campaign, online display ads or a combination of these channels, which drives the best result? Eric Stein, EVP of Online Solutions at Epsilon, discusses key considerations in multichannel targeting, channel attribution, and how to identify the optimal ways brands can increase profitability and growth.

    Speaker: Eric Stein, Executive Vice President, Online Solutions, Epsilon.

    Learn More