Webcasts


AMA Webcast: Email Marketing Lessons from 2009 and How to Apply Them in 2010

February 10, 2010
1pm EST/ 11am PST

Epsilon’s Email Trends and Benchmarks Annual Wrap-up
Join Epsilon experts for a complete review and analysis of the 2009 North America Email Trends and Benchmarks and how to apply lessons learned in 2010. The analysis is compiled from over 30 billion emails sent by Epsilon in 2009, across multiple industries and hundreds of clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

Presenters Jen Wiese, Research Analyst; and Judy Loschen, Senior Director; from Epsilon’s Strategic & Analytic Consulting Group, will provide the key findings on email activity from each quarter of 2009 including click rates, volume and deliverability. The presentation will also show a high level comparison of holiday trends, comparing the activity from previous periods.

Don’t miss this chance to apply last year’s lessons learned to your current email marketing strategy!

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Optimizing Customer Loyalty and Market Share through Retention Marketing: Charter Communications Customer Rewards Program - Live It with Charter®

This Webcast will be held on February 24, 2010
1:00 PM CST/2:00 PM EST

It’s a new decade and competition is fierce as consumers are savvier about every dollar they spend. Now, more than ever, customer loyalty is central to a company’s success. To help you learn more about customer loyalty programs, Epsilon brings to you a hands-on informative webcast from Paul Belle Isle, Director, Loyalty & Retention Marketing of Charter Communications and Bob Moorhead, VP, General Manager, Epsilon Loyalty Marketing Services. We will share with you the success of the Live It with Charter® program and how Charter built this loyalty program to be the first in its industry.

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Best Buy and Epsilon Webcast: Reaping the Rewards from Reward Zone

This Webcast will be held on December 10, 2009.
3:00 PM EST/2:00 PM CST

As we countdown to the final shopping days of the holiday season, Epsilon brings you a special webcast with Best Buy’s Senior Marketing Manager of Marketing Services, Linh Peters, and Director of Loyalty, Tyler Rebman as well asEpsilon's Jeff Kindle. During this webcast, we will share with you the strategies and results of Best Buy’s highly successful Reward Zone loyalty program and how within the past few months the program has "gone digital."

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The Accidental Marketing Manager — Marketing Is Your New Responsibility, What Do You Do Now?

This FREE Webcast was held on December 02, 2009.
12:00 PM – 1:00 PM EST

When you suddenly find yourself responsible for marketing but are unfamiliar with how to make it happen, you’re an accidental marketing manager.

Join Epsilon’s EVP Senior Advisor Steve Cone to gain a wealth of practical, no-nonsense advice that will help you keep do more than just keep things running smoothly. By attending you’ll discover the “secrets” of marketing, branding and advertising that no one ever teaches — wisdom that will help you make meaningful decisions with confidence.
Click Here to Learn More

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Grow What You Know — Getting the Most Out of Your Loyalty Program Data

November 12, 2009 at 1 PM EST
There are many ways to leverage and enhance data for greater participation rates. Join Epsilon’s Don Hinman and John Bartold for a discussion on the best ways to enhance your loyalty program data.

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Six Proven Strategies for Increasing Your ROI by Leveraging Your Customer File

October 1, 2009 at 2:00 PM EDT
Join direct marketing experts, Eric Zilling, Brian Peck, and special guest, B2B marketing pro, Mary Ann Kleinfelter and learn how to use data to achieve marketing innovation and increase the effectiveness of your buyer file campaigns.

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A Creative Approach for Segmentation Success

Tuesday, September 15, 2009
12:00 PM CDT
Co-sponsored by Epsilon

Please join Epsilon’s Andrew Bast, Senior Vice President, General Manager, Purple@Epsilon, Mark Miller, Senior Vice President, Strategic Consulting, Epsilon, and Steve Gun, Vice President, Strategic and Analytic Consulting, Epsilon, for a webcast co-sponsored by the American Marketing Association to specifically address strategies in segmentation study design. Best practices will also be demonstrated through practical examples with the focus on brands in the pharmaceutical industry.

Christmas in July — 2009 Holiday Shopping Season Prep

Wednesday, July 29th
2:00 PM EST

Join Epsilon experts, Kevin Mabley, Judy Loschen and Lynne Mysliwiec as they present findings from Epsilon’s 2008 Holiday Analysis to help you prepare for the 2009 Holiday Shopping Season. They will discuss trends and analysis of a holiday season in a challenging economic environment, and provide a roadmap for your 2009 holiday planning.



Inside the Inbox: Global Consumer Email Study

Join Epsilon for an exclusive look at the findings of the latest research on global consumer email behavior: Inside the Inbox. The research stems from a study of over 4000 respondents, across 13 countries. The survey was conducted by ROI Research to provide an in-depth look at consumer behavior and attitudes towards the use of email.



Economic Downturns: A Time of Uncertainty, a Window of Opportunity

Join Epsilon’s John Bartold, for an educational and thought provoking webinar on economic cycles, how organizations have capitalized in past downturns and where you should be focused in this current downturn.



Successful Loyalty Marketing

September 24, 2009
1:00 PM - 2:00 PM EDT

Marketing programs can be complex and challenging to design, implement, and measure. At the same time, senior managers want accountability and highly rationalized marketing efforts before allocating marketing dollars from ever-tightening budgets. In order to address these needs, Glenn Squire, Senior Director in Epsilon’s Strategic and Analytic Consulting Group, will present a case study that demonstrates how we helped one client create and execute an on-boarding program for new loyalty program members.