Six Proven Strategies for Increasing Your ROI by Leveraging Your Customer File
October 1, 2009 at 2:00 PM EDT
Join direct marketing experts, Eric Zilling, Brian Peck, and special guest, B2B marketing pro, Mary Ann Kleinfelter and learn how to use data to achieve marketing innovation and increase the effectiveness of your buyer file campaigns.
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A Creative Approach
for Segmentation Success
Tuesday, September 15, 2009
12:00 PM CDT
Co-sponsored by Epsilon
Please join Epsilon’s Andrew Bast, Senior Vice President, General Manager, Purple@Epsilon, Mark Miller, Senior Vice President, Strategic Consulting, Epsilon, and Steve Gun, Vice President, Strategic and Analytic Consulting, Epsilon, for a webcast co-sponsored by the American Marketing Association to specifically address strategies in segmentation study design. Best practices will also be demonstrated through practical examples with the focus on brands in the pharmaceutical industry.
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Christmas in July - 2009 Holiday Shopping Season Prep
Wednesday, July 29th
2:00 PM EST
Join Epsilon experts, Kevin Mabley, Judy Loschen and Lynne Mysliwiec as they present findings from Epsilon’s 2008 Holiday Analysis to help you prepare for the 2009 Holiday Shopping Season. They will discuss trends and analysis of a holiday season in a challenging economic environment, and provide a roadmap for your 2009 holiday planning.
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Inside the Inbox:
Global Consumer Email Study
Join Epsilon for an exclusive look at the findings of the latest research on global consumer email behavior: Inside the Inbox. The research stems from a study of over 4000 respondents, across 13 countries. The survey was conducted by ROI Research to provide an in-depth look at consumer behavior and attitudes towards the use of email.
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Economic Downturns: A Time of Uncertainty, a Window of Opportunity
Join Epsilon’s John Bartold, for an educational and thought provoking webinar on economic cycles, how organizations have capitalized in past downturns and where you should be focused in this current downturn.
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Successful Loyalty Marketing
September 24, 2009
1:00 PM - 2:00 PM EDT
Marketing programs can be complex and challenging to design, implement, and measure. At the same time, senior managers want accountability and highly rationalized marketing efforts before allocating marketing dollars from ever-tightening budgets.
In order to address these needs, Glenn Squire, Senior Director in Epsilon’s Strategic and Analytic Consulting Group, will present a case study that demonstrates how we helped one client create and execute an on-boarding program for new loyalty program members.
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