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Engagement Marketing Conference:
Engaging Influencers
November 24, 2009
Toronto, Canada
What is the definition of Engagement Marketing? Connecting to consumers through their communities by stimulating the creation of unique and relevant experiences and content that consumers feel compelled to further evolve and or tell their friends about. Attendees will learn how to bring consumers and brands together through relevant and authentic programs that harness the passion points of today's consumer. Participants will also learn how social media can drive programs, connecting brands with fans on Twitter, Face Book and YouTube.
This Conference will also bring together a panel of experts to discuss ‘Where and How to Find Influencers’. Gillian MacPherson, Director of New Product Development at ICOM, a division of Epsilon Targeting, will bring ICOM’s unique perspective and experience to this dialogue.
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