 |
Email Evolution Conference
February 2 - 3, 2010
Eden Roc
Miami, FL
Look for Dino Michetti, VP of Client Services at Epsilon, as he joins Lawrence DiCapua, the Director of Interactive Marketing with Pepsi in presenting Email acquisition should be a fundamental part of any email marketing program. Yet, many marketers find email acquisition to be difficult, costly, and stressful. In this session you will learn how Pepsi acquires their new email customers; what tactics work well and others that have fallen flat. You will also learn how welcoming your customer leads to a lengthy, engaged online relationship. Join Lawrence DiCapua as he leads you through the exciting world of Pepsi email acquisition from start to finish.
|
 |