Abacus ChannelView^®

Effective multi-channel strategies require multi-channel visibility and execution. With Abacus ChannelView®, the industry’s preferred multichannel analysis solution, you get an arsenal of advanced solutions for gathering and analyzing data about customers as they move among multiple offer and response channels.

Abacus ChannelView® provides multi-channel merchants access to timely and accurate direct marketing performance results down to the list and segment level. Through Abacus ChannelView®, marketers better understand the dynamics among multiple offer channels (direct mail and email advertising, search, affiliate) and multiple response channels (stores, website and call-center).