Abacus Consumer Cooperative
Predict Future Buying Behavior
Abacus builds on the promise of transactional data: the ability to predict future buying behavior. As the industry’s premier source of transactional data, the Abacus Cooperative houses more information on more consumer and business buyers than any other source, giving you the most accurate picture of your customers and marketing prospects available.
Find New Customers
Abacus Acquisition Services
Find new customers to build your business with Abacus Acquisitions Services. Identify compelling new opportunities among the largest multi-channel universe of buyers that represents the highest potential for your offers.
Abacus [ONE]™
Drive multichannel sales and find larger universes of more responsive prospects. With the enhanced fulfillment methodology of Abacus [ONE], clients realize performance benefits on average of 9% increase in response rate, 14% lift in dollar per piece, and 56% larger mailable universes.
Abacus [ONE]
A simple, effective way to raise the performance of your prospecting campaigns.
Abacus FastPath™
Choose an integrated, complete circulation solution that combines Abacus Cooperative data and state-of-the art modeling. You’ll get postal preparation services that dramatically simplify the process of getting an offer in the mail, without compromising response potential and strategic flexibility.
Create Loyal Customers
Abacus Retention Services
You know how your customer buys from you. But how does your customers’ purchase behavior compare to customers of other Abacus Cooperative members? Hone your marketing strategy, increase the revenue potential from these customers, and develop stronger campaigns that keep them loyal and coming back by gaining knowledge about the purchasing activity of your customers.