Whether your company designs baby clothes or bathroom towels, manufactures power tools or popcorn poppers, or markets electronics or easy chairs, if you're in the Consumer Packaged Goods (CPG) business, you have a lot in common with each other. As a business-to-business (B2B) marketer, CPG companies have challenges that business-to-consumer (B2C) brands don't ever face.
CPG marketing is focused on launching new products in retail outlets, measuring the results, and proving ROI. You don't sell directly to the customer, yet your success depends on gaining a greater share of that same customer's shopping basket. How do you drive consumers' demand when you're a giant step away from them?
Driving demand starts with understanding the end users of your products, the customers at your retail outlets. Epsilon can tell you who is having a baby, who has pets, who's moving, who shops locally, even who is planning a wedding. We track purchasing behavior so you can spread awareness of your brand to the folks most likely to buy what you have to sell.
And we tell you what you need to know to successfully market your products. Launching a new product? Epsilon has the customer data, technological know-how and years of experience to prepare your product for a perfect orbit, gain fast customer response, and give you the performance reports that prove the worth of your marketing efforts.
Want to increase your basket share? Epsilon does a market basket analysis that shows exactly what percentage of a shopping basket holds your products. Then we strategize with you to fill more of the customers' baskets with what you have to sell.
Concerned about keeping a top-notch reputation? Customers stay loyal when they trust your brand; they jump ship when they don't. Epsilon can help you build brand loyalty through awareness campaigns, special offers, consumer education Web sites, and other targeted marketing solutions.
When you combine intelligent marketing with the personalization Epsilon gives to every customer, you have a winning campaign every time.