Whether you're a
global business with thousands of storefronts or a budding new
franchise with a handful of locations, you have a unique marketing
challenge: How do you keep consistent branding and messaging while
allowing customization at the local level?
The answer is WebDirect. With Epsilon's WebDirect, all of your
brand's marketing teams conduct relevant, timely, and cost-effective
local marketing campaigns, both online and offline.
Start at the corporate level by working with our strategists to
determine what messaging is important to share, and what local
businesses are free to change. Then post those key elements (messaging,
branding, logos, art, photos, and more) on your Epsilon-designed
WebDirect micro-site. We'll even connect it to your Intranet support
site, content management system, or marketing database.
With WebDirect, you place a virtual, direct-marketing agency at the
fingertips of your field personnel and/or your distribution network.
Using your pre-approved corporate marketing messages, your franchises,
stores, agents, consultants and dealers create customized mailings for
their areas – magnets that will pull business in the door and to your
brand.
What's more, WebDirect sends your world-class communications on
templates that deliver successful results. But don't stop there. Ask us
how you can get real-time access – at cyber speeds – to targeted
shoppers from Epsilon's robust databases. Now that's customized
marketing that gets results.