Retail
Expert Retail Strategy and Analysis
When you're in the retail industry, every day is a new opportunity to get your brands noticed. Epsilon helps spread the word with ENA: We generate Excitement by sending relevant News to shoppers who are eager to take Action and buy what you have to sell. Epsilon has a world of ideas to make your retail business soar.
Our Strategy and Analytics experts begin by working with you to develop a profile of your ideal customer. Then we examine our extensive (as in the world's largest!) databases to locate the customers who fit that profile – customers who love the types of merchandise you have to sell and are ready to buy.
But finding the right customers is only the beginning. We attract them with targeted messages designed to entice them to visit your Web site or your store. The award-winning Purple@Epsilon team crafts creative designs, messages, and Web sites that get your brands the attention they deserve in all the right ways.
Once we've found the shoppers you want to target and crafted creative that tells the world about you, we deploy your messages via your shoppers' preferred channels. Whether offline or online, shoppers will be seeking you out when you reach them the way they want to be reached.
Because Epsilon has the largest permission-based email platform in the industry, ISPs will welcome your messages in their virtual doors. They know that emails from Epsilon are targeted to reach the people who most want to see them. We don't do spam. Never have. Never will. And that's good for your reputation and your business.
We can even create a loyalty program customized for your best customers. We're the experts in loyalty, designing and operating some of the most successful and highly regarded programs in the business. Wherever your best customers find you, in stores, on the Web, through catalogs, or any combination, we help you reward them in ways that keep them coming back for more. Let us design a program that fits your needs and your goals for brand loyalty. Then watch your incremental sales rise.