Thought Leadership


Epsilon is an industry thought leader with vast multichannel marketing expertise.

Our research and analysis feature world-class data and unparalleled insights on topics such as email marketing, database management, consumer behavior and executive opinions and practices. Our research reports, byline articles and webinars explore issues that are relevant to our clients and the industry overall.


Research

  

10/06/2009
Epsilon Q2 2009 U.S. Email Trend Results: Open Rates and Average Volume Per Client Increase
DALLAS, TX — October 06, 2009
Epsilon today released its Q2 2009 U.S. Email Trends and Benchmarks Results which show an increase in open rates for the fourth quarter in a row, with 14 of the 16 industries measured seeing an increase over Q2 2008.

The quarterly analysis is compiled from 6.5 billion emails sent by Epsilon in April, May and June 2009, across multiple industries and approximately 200 clients...
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09/15/09 – Epsilon Targeting’s Annual Multichannel Trend Report Uncovers Marketing Opportunities


07/29/09 – ‘Tis the Season for Multichannel Marketing Holiday Planning; Holiday Trend Report

07/08/09 – Q1 2009 U.S. Email Trend Results: Performance Remains Stable

06/04/09 – Global Consumer Email Trends; Timeliness, Segmentation Drive Response, Conversion

02/12/09 – Survey Shows the Benefits of Permission-based Email Marketing

02/05/09 – Target: New MoversTM Study: How Housing Trends Impact Retail Sales

White Papers

 

Email Institute



The Long and Short of It: Perfecting the Art of Email Subject Line

Economic Downturns: A Time of Uncertainty, A Window of Opportunity

Marketing in a Recession

 

Explore Email Institute
Email Institute is email marketing's number one best practices destination. Email Institute offers everything from topical articles, expert blogs, to premium webinars and pivotal research.

Get the edge you need for your business's marketing programs. There's always a new trend to watch for, a new technology to explore or a more effective way of keeping up with the competition.

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Featured Articles

    
12/08/09 – The New Definition of Spam and How to Overcome It
By Kevin Mabley, DM News

11/01/09 – Database: The Center of the Relationship. Capturing Preferences is the Key to Relevance
By Kevin Mabley, Target Marketing

10/26/09 – Pharma Has a Healthy Focus on Customers – Featuring Andrew Bast, SVP and GM of Purple@Epsilon
By Mary Elizabeth Hurn, DM News

10/23/09 – DM News Talks with Epsilon Clients Frederick’s of Hollywood and Pepsi at the DMA 09 Conference and Exhibition in San Diego
By Cara Wood, DM News

08/12/09 – How to Bring Together Social Media and Email Marketing
by Dino Michetti, VP and GM, Epsilon

08/10/09 – How Epsilon Quietly but Successfully Rose Above the Direct-Marketing Competition
by Michael Bush, Advertising Age

07/13/09 – What Do Hiring Managers Seek in Candidates When Looking to Fill a CRM Position?
by Chris Hanson
Senior Director, HR and Recruiting, Epsilon

07/10/09 – 5 Real-Time Email Messaging Best Practices
by Jason Dodge
VP Marketing Technology, Epsilon










   07/09/09 – Deliver Interview with Epsilon Targeting’s Warren Story: How to Outlast the Recession
by Pamela Oldham
Co-author of “Marketer’s Survival Manual”

05/15/2009 – 4 Ways to Promote Your Email Marketing Program In-House
by Lauren Skena
Account Director, Epsilon

03/06/09 – New Movers: A Recession-proof Consumer Category
by Donald Hinman
SVP Data Services, Epsilon

03/01/09 – Email Marketing Becomes More Customer Oriented
by Kevin Mabley
SVP Strategic Services, Epsilon

11/18/08 – How to Get the Most from Your Email Campaign
by Kevin Mabley
SVP Strategic Services, Epsilon

10/01/08 – How Many Co-op Databases Should You Use?
by Casey Carey
SVP Product Management, Epsilon

09/09/08 – Questions Marketers Should be Asking Email Service Providers
by Eric Presbrey
SVP Business Development, Epsilon