B2B marketing has unique challenges that not everyone understands. Year after year, Key trusts Purple@Epsilon to develop effective cross-channel marketing strategies and dynamic collateral to build their business. In this campaign, Key wanted to combine their centralized marketing with banker/sales force efforts to attract small to middle market business clients. As the first touch in a targeted communications stream, Purple@Epsilon created an informative white paper to show small business owners how Key can help with one of their most challenging problems. The result? A boom in small business accounts and lots of grateful, happy clients.