A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

The path to personalization


Last week, I had the pleasure of speaking on a panel moderated by Liz Kiehner of IBM at the Westchester Digital Summit, together with Stacy Eisner from NBC and Jeff Kabat from Adobe. The discussion was lively and energetic as we explored providing personalized, omnichannel messages and experiences. Highlights from the conversation included: 1.The full extent […]

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Don Draper, 88, maverick ad man, is dead.


Don Draper, an advertising copywriter and creative director whose ideas and campaigns were some of the most thought-provoking and talked about of the decades between the sixties and nineties, died Tuesday at his son’s home in Hudson, New York. He was 88. The cause was cardiac arrest, said his lone surviving son, Robert Draper. Robert […]

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