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The 17 percent:
analyzing Hispanic shopping habits.

Roberto Siewczynski

The mass (Walmart and Target) and club (Costco and Sam’s) retail channels have a profound effect on shoppers in terms of overall behavior. According to the results of the recent CatapultVista ‘NVista quantitative study, marketers can leverage these channels to better reach Hispanic shoppers. The study, which included more than 3,800 Hispanic and 500 non-Hispanic […]

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