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Personalized email communications drive click rates 241% higher than standard email messages

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Marketing is more data-driven than ever before and email is no exception. Email certainly isn’t the cool, new kid on the block as it’s been around for quite some time, but opportunity still exists with the channel to drive personalized marketing communications. Epsilon compiles and analyzes aggregated data from billions of email to provide brands […]

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The rise of inbound marketing: 5 steps to get started

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It’s no secret consumers are starting to tune out traditional outbound marketing techniques. Still, I often sit in client meetings listening to marketers strategize about finding their next lead or prospect. They are constantly scouring outside lists or 3rd party data for names that they can acquire to send outbound marketing communications. But to reach […]

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