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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Campaign management and the Internet of Things

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Smartphones have quickly become the most personal devices we own. For many they act as payment devices, reading devices, time management devices and are the preferred devices for checking email.  Smartphones serve as important personal gateways to the world of the Internet of Things (IoT). The IoT and its importance to digital marketers is set […]

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The importance of analytics in email marketing

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“Email remains the most effective marketing channel for businesses to communicate with their customers in clear and direct ways,” this according to VentureBeat’s recent buyer’s guide: How to navigate the email marketing landscape.  This sentiment echoes continued findings from Epsilon’s email trends and benchmarks report.  Still, as marketers continue to benefit from email marketing, new […]

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How can you deliver an award winning customer experience?

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Providing an award winning customer experience (CX) to consumers goes beyond just being “nice.” Properly training your customer facing associates is certainly important, but as my colleague Bob Moorhead recently stated, “top notch customer service is driven by having the proper data and technology in place to fulfill customer goals.”  In other words, it’s not […]

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