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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Trending at eTail: The “omnicustomer” experience

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Omnichannel evolves at eTail Everyone knows that creating a consistent omnichannel strategy is important to retailers. According to the Harvard Business Review, 20 percent of our sales will soon come from digital retailing—and 80 percent of our sales will be heavily influenced by it. So creating loyal omnichannel customers has never been more important for […]

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Big data recommendations for CIOs

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Last week I had the pleasure of participating on a panel “Big Data: The Next Frontier – Insights and Strategies from Massachusetts Big Data Pioneers”, hosted by HMG Strategy’s 2015 Boston CIO Executive Leadership Summit. This summit, attended by a who’s who of CIOs in the industry, focused on the shifting landscape of leadership, innovation […]

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