A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Maximizing response rates from a catalog perspective


This post is contributed by Jackie Marquis, Senior Vice President, Data Solutions at Epsilon. To connect with Jackie, click here. I was able to experience world-class catalog marketing at the recent NEMOA conference. NEMOA’s events provide an opportunity for brands to ‘show and tell’ their latest and greatest catalogs and share their story through visuals […]

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Communication breakdown: How to speak goldfish through visual content


Columbia Records’ Art Director, Alex Steinweiss’ decision to replace standard vinyl record sleeves with cover art in 1938 transformed musical culture. Traditionally focused on auditory stimulation, graphics served as an additional source of expression. The influence of iconic album covers goes far beyond the reaction generated at first glance, providing viewers with instant recognition of […]

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Ad blocking: How did we get here?


This past Yom Kippur, I found myself not only reflecting on the myriad sins, affronts and minor transgressions I’ve committed over the past year, but the recent and on-going controversy about ad blocking. Publishers working against advertisers, advertisers working against publishers and both working against the consumer – how did we get here? I found […]

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