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5 tips for improving your email creative strategy

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Email certainly isn’t the new, cool kid on the block, it’s been around for quite some time. Ray Tomlinson, a computer engineer, sent the first email in 1971 and introduced the also sign (@) as the locator in email addresses. 45 years later, email has advanced from a means of personal communication to one of […]

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The transformation of storytelling

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I recently had the opportunity to speak at the Modern Marketing Summit Upfront @ Internet Week to discuss the transformation of storytelling. With digital content being consumed in greater amounts and in more varying forms, brands have a greater opportunity to tell their story in intriguing and creative ways. But it also means the definition […]

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