A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

4 components to personalized customer experiences


From working with marketers across multiple industries, I often hear, “Well, I know my customer’s preferences in the mobile channel.” But what does this mean for email, social, off-line, etc.?  Marketers need to shift their mindsets from treating customers as if they have ‘separate channel personalities,’ to offering personalized, individual experiences no matter what the […]

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6 questions on improving advertising quality


In today’s digital advertising ecosystem, only the highest-quality ads will achieve the best results. But with the rules for advertising quality rapidly changing, from viewability guidelines to brand safety concerns to combatting ad fraud, it’s often too much for marketers to solve on their own. We caught up with Raju Malhotra, senior vice president of products at Conversant, […]

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