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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Top picks

Marketers need to think outside the ‘moving’ box

Warren Storey

According to past Epsilon research, consumers typically spend around $9,000 (per household) on goods, services and financial and insurance products when they move into a new home. New movers present a unique, time-sensitive and lucrative opportunity for brands to effectively engage these consumers and retain or gain loyal customers. Epsilon’s 2015 New Mover Report, which […]

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Creating connections: The email timing dilemma

Quinn Jalli

Until recently, email personalization was only about content and subject optimization, but companies have begun to realize that each consumer not only has particular content wants and needs but also very specific timing needs. Consumers lead busy lives that afford them only very specific times each day where they can take advantage of email offers, […]

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