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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Top picks

Creating connections: The email timing dilemma

Quinn Jalli

Until recently, email personalization was only about content and subject optimization, but companies have begun to realize that each consumer not only has particular content wants and needs but also very specific timing needs. Consumers lead busy lives that afford them only very specific times each day where they can take advantage of email offers, […]

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Email trends and benchmarks: mobile impact and utilizing triggered emails

Judy Loschen

Email click rates saw a modest decline year over year, likely the result of an increase in mobile device usage, this according to our Q3 2014 email trends and benchmarks. The mobile channel continues to challenge marketers. To be successful in the evolving consumer empowered landscape, marketers must be ready to adapt to change and evolve […]

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