A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Propensity models: New audiences for relevant marketing offers


Data-driven marketing is like a three-legged stool. It symbolizes three marketing levers working together: offer, creative and audience. In fact, omnichannel marketing is thriving because of marketers’ skill and discipline in producing relevant new product offers, richer varieties of creative approaches and vast amounts of new data for segmenting and targeting audiences. A balance between […]

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Understanding the importance of content strategy


Everyone is talking about content strategy and content marketing, and there is a reason why this is happening. Marketers are faced with the growing challenge of reaching over-marketed customers; and customers expect companies to provide them with content that is relevant to them. This shift in customer expectations means that companies have to start looking […]

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