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Marketing automation:  The promise of profits

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On the heels of adopting customer relationship management (CRM) software, many of you raced to also implement marketing automation (MA). The promise is enticing—improving the ability to manage campaigns, drive faster lead conversions and better align with the sales process across all channels. But the reality is far less; oftentimes these tool-sets end up managing […]

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Understanding consumer behavior and channel preferences during one of life’s biggest events: Moving day

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Each year, close to 12% of Americans move, and a household that moves typically spends $9K on goods, services and financial and insurance products. A move triggers new needs for the individual who’s transacting on a home or rental agreement—new appliances, a change in telco provider, a new grocery store, pharmacy, doctor’s office and so […]

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