A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Leveraging data for 25 years with the Abacus Cooperative

Author:

For many years, brands, retailers and catalogers have looked for ways to better leverage information about their customers in an effort to deliver better brand experiences. As technology evolved, so too did the level of relevant marketing messages we were able to deliver to our customers. Through all of this change, one constant has remained: data. It […]

Tags: | | | |

Email marketers and the complex marketing landscape

Author:

This post is contributed by David Daniels, CEO & Founder, The Relevancy Group. The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled consulting services to help buyers and sellers alike to compete more effectively within the broader online economy. Epsilon achieved the leader’s ring in The Relevancy Ring—ESP Buyer’s Guide 2015. Sixty-seven […]

Tags: | | |

The power of a B2B customer retention strategy

Author:

“Make new friends but keep the old.” In today’s business-to-business marketing landscape, one’s first reaction to increasing the bottom line is to “make new friends” or acquire new customers. But, it’s been widely discussed that acquiring a new customer costs more than retaining existing ones. With that in mind, how can you ensure that you “keep […]

Tags: | | |

Page 12345...102030...»