A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Top picks

Is your loyalty program naughty or nice this holiday season?

Diana Lewis

The average household is enrolled in 21.9 loyalty program memberships. During the holidays, you can expect that number to increase as consumers enroll in loyalty programs to reap the rewards of instant savings while holiday shopping.  But how active are households in each of these programs?  And, is an enticing welcome offer enough to convert […]

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MediaPost Email Insider Summit turns up the heat

Dan McDermott

This week Epsilon headed to the MediaPost Email Insider Summit (EIS) in Deer Valley, Utah. Normally this is a pilgrimage for email marketers looking to improve their programs and enjoy some skiing, but the unseasonably warm temperatures were a surprise. No doubt a result of the hot topics and sizzling case study presentations at this […]

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The revolution for marketers: Data-driven engagement marketing

Joe Robinson

Over the last decade, marketers witnessed a quiet evolution, as promotion and trade spending slowly combined and created a version of shopper marketing that delivered shopper solutions and retail merchandising benefits. Those traditionally separate and distinct promotion and trade budgets began to meld together in opportunistic ways delivering stronger results than either spending bucket could […]

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