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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

The importance of analytics in email marketing

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“Email remains the most effective marketing channel for businesses to communicate with their customers in clear and direct ways,” this according to VentureBeat’s recent buyer’s guide: How to navigate the email marketing landscape.  This sentiment echoes continued findings from Epsilon’s email trends and benchmarks report.  Still, as marketers continue to benefit from email marketing, new […]

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How can you deliver an award winning customer experience?

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Providing an award winning customer experience (CX) to consumers goes beyond just being “nice.” Properly training your customer facing associates is certainly important, but as my colleague Bob Moorhead recently stated, “top notch customer service is driven by having the proper data and technology in place to fulfill customer goals.”  In other words, it’s not […]

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