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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Wearables, eHealth and big data


The 2015 Consumer Electronics Show will be remembered as the time and place that the digital health industry got serious about more than sales numbers. At CES 2015, there was the usual parade of new wearable and connected-health devices, including smart pacifiers, smart baby bottles, smart adhesive bandages, and fitness earbuds that combine an accelerometer, […]

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Trending at eTail: The “omnicustomer” experience


Omnichannel evolves at eTail Everyone knows that creating a consistent omnichannel strategy is important to retailers. According to the Harvard Business Review, 20 percent of our sales will soon come from digital retailing—and 80 percent of our sales will be heavily influenced by it. So creating loyal omnichannel customers has never been more important for […]

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