A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Skip to Page Selection

Personalized email communications drive click rates 241% higher than standard email messages


Marketing is more data-driven than ever before and email is no exception. Email certainly isn’t the cool, new kid on the block as it’s been around for quite some time, but opportunity still exists with the channel to drive personalized marketing communications. Epsilon compiles and analyzes aggregated data from billions of email to provide brands […]

Tags: | |

The rise of inbound marketing: 5 steps to get started


It’s no secret consumers are starting to tune out traditional outbound marketing techniques. Still, I often sit in client meetings listening to marketers strategize about finding their next lead or prospect. They are constantly scouring outside lists or 3rd party data for names that they can acquire to send outbound marketing communications. But to reach […]

Tags: |

Page 12345...102030...»