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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Understanding the importance of content strategy

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Everyone is talking about content strategy and content marketing, and there is a reason why this is happening. Marketers are faced with the growing challenge of reaching over-marketed customers; and customers expect companies to provide them with content that is relevant to them. This shift in customer expectations means that companies have to start looking […]

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Back-to-school: Did your marketing programs make the grade?

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Back-to-school season is upon us. Parents are sighing with relief as the weekly routine will soon be back in full swing. And retailers are preparing to benefit from back-to-school spending as consumers check off items their back-to-school lists. The average family with children in grades K-12 plans to spend $630.36 on electronics, apparel and other […]

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