A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

In the age of digital transformation content remains king

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Last week I had the opportunity to attend Epsilon’s Digital Client Advisory Forum and Symposium 2015 where marketers joined together to transform, experience and engage. Discussions focused heavily on the latest in cross-channel marketing, data, mobile, digital attribution, emotionally-connecting creative and beyond. As marketers, we’re constantly trying to figure out how we need to adjust […]

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Email trends and benchmarks: Marketers need to use the tools, technology and data available to them

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It is no secret that sending personalized, relevant emails can increase subscriber engagement. Triggered emails have proven their effectiveness time and again.  According to the Q4 2014 Email Trends and Benchmarks Report, triggered emails continue to outperform with click rates 135.8% higher than business as usual (BAU) click rates. Email continues to be an effective […]

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Leveraging data for 25 years with the Abacus Cooperative

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For many years, brands, retailers and catalogers have looked for ways to better leverage information about their customers in an effort to deliver better brand experiences. As technology evolved, so too did the level of relevant marketing messages we were able to deliver to our customers. Through all of this change, one constant has remained: data. It […]

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