A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Top picks

Big data recommendations for CIOs

Bob Zurek

Last week I had the pleasure of participating on a panel “Big Data: The Next Frontier – Insights and Strategies from Massachusetts Big Data Pioneers”, hosted by HMG Strategy’s 2015 Boston CIO Executive Leadership Summit. This summit, attended by a who’s who of CIOs in the industry, focused on the shifting landscape of leadership, innovation […]

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Leveraging the power of data to engage people on Facebook

Kyle Antoian

It is no secret the consumption of media has changed. Consumers are now interacting with brands not only in-store and online but through a multitude of devices. The opportunity for brands to connect with consumers with relevant messages, in real-time has never been more prevalent, but brands are still challenged with effectively reaching on-the-go consumers. […]

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