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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

Fusing trends and channels for customer-centric shopping experiences

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How retailers are creating a blended customer experience For years, retail brands have struggled with a divided organization—digital strategy may be in one silo and in-store marketing may be in another. To progress, retailers know that they have to re-evaluate their strategic priorities. We all know that stores sales are declining, but we also know […]

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The evolution of the catalog

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Recently, I’ve been reading a lot about the comeback of the catalog. With 90+ million Americans purchasing from catalogs on an annual basis with an average spend of $850 million on catalog purchases (American Catalog Mailers Association), the catalog is a lively and active channel. The difference today? It now goes beyond direct mail, has […]

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Driving customer impact through continuous, consistent experiences

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Consistent and continuous—already we’ve heard these words everywhere at this year’s Adobe Summit, and they play an important part in the emerging theme inside of reinvention. Brad Rencher, Senior Vice President and General Manager of Digital Marketing for Adobe, kicked off the Summit with a keynote addressing the important of delivering consistent and continuous experiences […]

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