Posts filed under category : Infographic

My channel, my choice: The retail transformation

Epsilon Marketing

The retail industry is undergoing an epic transformation, changing how consumers shop and how retailers market to consumers. The retail transformation is fueled by advancements in technology, shifts in consumer expectations and attitudes, and the continued rise of digital commerce. And as the worlds of offline and online retail commerce continue to converge, this could […]

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Insurance marketing and middle market challenges

Dave Edington

The middle market represents an immense audience and is a top priority for many insurance carriers. Yet reaching this universe of nearly 50 million households in a relevant and cost efficient manner are ongoing challenges. We partnered with LIMRA to create a life insurance segmentation approach specifically designed for the middle market and made it […]

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Driving loyalty: Telematics 3.0 infographic

Dave Edington

With telematics subscriptions projected to grow to 100 million by 2018, auto insurance brands are looking to enhance their telematics value proposition, improve customer engagement and differentiate themselves from the competition in their Usage Based Insurance (UBI) programs. A few weeks ago, I wrote a post about the rise of UBI and the additional marketing […]

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Email marketing performance pulse

Jennifer Wiese

We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse check of email performance. Our report found that email continues to thrive as a viable […]

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Triggered messages perform better

Jennifer Wiese

Earlier this week we released our Q2 2013 Email Trends and Benchmarks report, which analyzes Business as Usual (BAU) and triggered emails as well as the average email file to identify major trends. The Q2 2013 report shows there was an increase in the volume of triggered messages deployed. The infographic below highlights the top […]

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Going beyond business as usual: Introducing triggered message benchmarks

Jill LeMaire Redo

Today Epsilon and the EEC released our quarterly email trends and benchmarks report. This quarter we unveiled new benchmarks for triggered messages. Triggered messages are identified by their campaign naming, such as Trigger, Welcome, Thank You, Confirmation and Saved Cart. For Q411 we found that triggered messages represented 2.8% of total email volume. With significantly […]

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