Posts filed under category : Infographic

My channel, my choice: The retail transformation

Author:

The retail industry is undergoing an epic transformation, changing how consumers shop and how retailers market to consumers. The retail transformation is fueled by advancements in technology, shifts in consumer expectations and attitudes, and the continued rise of digital commerce. And as the worlds of offline and online retail commerce continue to converge, this could […]

Tags: |

Driving loyalty: Telematics 3.0 infographic

Author:

With telematics subscriptions projected to grow to 100 million by 2018, auto insurance brands are looking to enhance their telematics value proposition, improve customer engagement and differentiate themselves from the competition in their Usage Based Insurance (UBI) programs. A few weeks ago, I wrote a post about the rise of UBI and the additional marketing […]

Tags: | | |

Email marketing performance pulse

Author:

We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse check of email performance. Our report found that email continues to thrive as a viable […]

Tags: | |

Triggered messages perform better

Author:

Earlier this week we released our Q2 2013 Email Trends and Benchmarks report, which analyzes Business as Usual (BAU) and triggered emails as well as the average email file to identify major trends. The Q2 2013 report shows there was an increase in the volume of triggered messages deployed. The infographic below highlights the top […]

Tags: |

Going beyond business as usual: Introducing triggered message benchmarks

Author:

Today Epsilon and the EEC released our quarterly email trends and benchmarks report. This quarter we unveiled new benchmarks for triggered messages. Triggered messages are identified by their campaign naming, such as Trigger, Welcome, Thank You, Confirmation and Saved Cart. For Q411 we found that triggered messages represented 2.8% of total email volume. With significantly […]

Tags: |

Page 1