Considered the most accurate predictor of future buying behavior, transactional data and Abacus’ Cooperative Data Services help leading brands leverage critical purchasing insights to drive acquisition, up-sell and cross-sell efforts.
Our cooperative consumer database comprises more than 5 billion transactions across over 100 million US households – a collection of remarkable depth, range, and quality to drive results.
Members of the Abacus Cooperative databases can leverage data to acquire and retain customers as well as define their market share and map new store locations. Through our advanced fulfillment methodologies (Abacus [ONE]), time-saving processes (Abacus FastPath) and in-depth research and reporting (Abacus Market Insight & Abacus BuyerPoint), members of the Abacus Consumer Cooperative are turning data into insight.
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