1969 - Early 1970s
Originally named Fraternal Systems, Epsilon's history began with four Harvard Business School students creating the first database to store member contact information for their fraternity. Their computer program enabled fraternities to automate communication with their expanding member base. Once word spread that contact information could be stored on a database, Fraternal Systems began working with various non-profits to do the same for their fundraising efforts.
Creation of a variable length record revolutionizes direct marketing.
Firm wins first for-profit client, United Airlines' membership program.
To better reflect what they do, the Epsilon (meaning "member of") brand is born.
Leveraging technology developed by the Pentagon, Epsilon uses 'serial processing' that reduces download and information processing time from 7 days to 15 minutes.
American Express acquires Epsilon.
Alliance Data acquires Epsilon.
Frequency Marketing Inc, a Loyalty Solutions company is acquired.
Epsilon acquires Bigfoot Interactive, a leading email solutions provider.
Epsilon acquires DoubleClick Email Solutions to expand email capabilities.
Epsilon acquires CPC Associates, a marketing data company, with the industry's leading New Mover database.
Epsilon acquires Abacus, the original and largest cooperative transactional database.
ICOM, the leading source for self-reported consumer data across North America, is acquired.
Epsilon acquires Equifax Direct Marketing Services Division, bolstering Epsilon's marketing data portfolio with the leading compiled database, TotalSource and further expands Epsilon's customer database (CRM) solutions.
Epsilon acquires Aspen Marketing Services, the largest privately held direct marketing services agency in the United States.
Epsilon acquires Hyper Marketing creating one of the Nation's leading digital agencies.