Cathy Lang

Managing Director,
Client Services

Cathy Lang integrates and guides the performance and strategic growth across the Epsilon client teams. She oversees many of the key Epsilon key accounts, with a concentration in automotive, healthcare, telecommunications, financial services, retail, consumer packaged goods, business-to-business, nonprofit, insurance, and travel and hospitality vertical markets.

Cathy’s previous positions with companies like Ameritech, Grainger and MCI added to her growing expertise in marketing and strategic planning as she served as Chief Operating Officer of Aspen Marketing (acquired by Epsilon in 2011). She managed daily procedures for the agency, as well as tactical development and management of top-tier clients. She drove strong financial performance, while promoting and maintaining a culture of innovation. As a valued thought leader, Cathy was instrumental in Aspen's dramatic transformation from a traditional direct marketing to a fully integrated agency.

Cathy earned her MBA from Loyola University in Chicago and a bachelor’s degree in marketing from Purdue University.