Patrick O'Rahilly

President, Aspen Marketing

As President of Epsilon's marketing communications agency, Aspen, Pat provides strategic leadership and counsel to his team that has consistently produced award-winning work for clients, including many of the world's Fortune 100 brands. His entrepreneurial spirit has driven the agency's exponential growth, broadening Aspen's online and offline capabilities to create fully integrated offerings covering digital, direct, advanced analytics, word-of-mouth, experiential, event, promotional and multicultural capabilities. Pat has cultivated many long-lasting relationships with clients in a variety of industry verticals such as automotive, telecommunications, retail, financial and CPG. Prior to being acquired by Epsilon in 2011, Aspen was the nation's largest independent direct marketing agency.

Pat began his career in marketing and retail sales as President of JP Automotive Group. From there, Pat founded and served as managing director of Creative Marketing International (CMI), a firm specializing in automotive marketing. CMI quickly grew as dealers acknowledged the measurable impact of his unique customer-focused approach. Pat has been recognized throughout his professional life for contributions and industry leadership, including "Emerging Entrepreneur of the Year" by the State of Illinois as well as Ernst & Young's "Entrepreneur of the Year."