Thought Leadership

Epsilon is an industry thought leader with vast multichannel marketing expertise.

Our research and analysis feature world-class data and unparalleled insights on topics such as email marketing, database management, consumer behavior and executive opinions and practices. Our research reports, byline articles and webinars explore issues that are relevant to our clients and the industry overall.

Research

April 5, 2012 — Epsilon and the Direct Marketing Association’s Email Experience Council today released the Q4 2011 North America Email Trends and Benchmarks Results which for the first time includes an analysis of triggered email messages. In Q4 triggered messages represented 2.8% of total email volume...

Email Institute

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Email Institute is email marketing's number one best practices destination. Email Institute offers everything from topical articles, expert blogs, to premium webinars and pivotal research.

Get the edge you need for your business's marketing programs. There's always a new trend to watch for, a new technology to explore or a more effective way of keeping up with the competition.

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Featured Articles

04/01/2012 - Segmentation Optimizes Customer Experiences

By Judy Loschen

VP of Digital Analytics, Aspen Marketing

Direct Marketing News

03/30/2012 - Three Steps to Building Loyalty to Last

By John Bartold

VP, Loyalty, Epsilon

USA Today

03/21/2012 - The Problem With Channel Attribution: Developing Marketing Metrics for Future Spend and Budget Allocation

By Karren Madson

Director of Product Management, Epsilon Targeting

Target Marketing

12/13/2011 - Customer Loyalty: The Gift That Keeps on Giving

By John Bartold

VP, Loyalty, Epsilon

Chief Marketer

A "Brand" New View Blog

Every week on A "Brand" New View Epsilon's Brand Architects share their viewpoint on a timely marketing topic. With discussions spanning industry verticals and marketing channels, A "Brand" New View aims to offer insight to marketers while initiating important industry conversations.