Strategy

With the right plan and a strategic approach, you can discover the who, what, why, and how behind the best practices that improve your email campaign results. Epsilon’s experts will create a customized program tailored to your needs, including:

Acquisition
You want to grow your permission-based email list of customers and prospects to build loyalty and promote cross-sell and up-sell opportunities. That’s why it’s vitally important to have a plan that encourages customers and site visitors to sign up for email promotions and newsletters. At Epsilon, we don’t just provide the targeted list rental, email appends, and co-registration. We also offer an extensive customer acquisition program that includes segmentation and the lifetime value potential to ensure you maximize the return from your marketing dollars.

Welcome Programs
Our research shows that welcome programs consistently perform extremely well due to consumers who are excited to join and eager to hear from you. Our Email & Digital Solutions team will take you through our six-step welcome program approach to ensure your targeted customers are responding to your offer.

Winback Programs
Do you know the value of your lost customers? Is it worth investing your marketing dollars to win back former customers? You bet it is. Research shows that you have up to a 40% probability of selling to a lost customer - versus a 5% to 20% probability of selling to prospects. The bottom line: winback programs are an essential part of your email program.

Loyalty/Retention
Once you’ve acquired a customer, you’ll want to keep them loyal through your email communications channel. With Epsilon’s measurement programs, we’ll analyse your customers’ URL, click, and browse behaviours to ensure you have the most up-to-date information for more effective loyalty marketing and relevant triggered communications.

Conversion Programs
Do you know if people are clicking through your emails? Can you determine if the people that click through your emails follow through with a transaction, or do they abandon the shopping cart? At Epsilon, we offer an extensive conversion analysis that can give you the answers. Knowing the transactional results provides online marketers with the insights they need for better results from future email campaigns.