An email campaign is a complex and strategic process. It takes the best technology and proven methods to ensure that your email gets to the right person at the right time - to improve revenue, brand recognition, and customer loyalty. We understand the strategy and technology that effective email requires. And we can help you with a full range of integrated CRM and interactive initiatives needed to make those critical interactive connections today.

Real-Time Messaging

Real-time messaging is a key ingredient in your marketing strategy but how do you make it happen?

Epsilon offers a real-time messaging (RTM) solution to help with triggered messaging across multiple integration points. Epsilon’s RTM uses our API set and can be set up in minutes, eliminating the need for custom development. RTM is configured with an extra level of redundancy and is available even through pre-announced platform maintenance windows. You have the option of bypassing any database lookups prior to mail deployment, resulting in higher performance and scalability. Customer actions on websites, CRM systems, and data warehouses trigger RTM messages. Additional triggers include call center events, web site activity, order confirmations, and billing and payment notices. RTM messages can be configured with dedicated IPs that, combined with our proprietary MTA, can guarantee the best deliverability possible. Epsilon has also integrated with the most widely used CRM, POS, and commerce systems between all clients, including large e-commerce vendors.

Enterprise Email

Enterprise email is an integrated marketing email process that synchronizes with your marketing systems. It enables reporting of the campaign to your technology platform to match delivery and creates a comprehensive view of your customers. Enterprise emails are segmented and targeted communications to help determine if your customer wants to learn about sales on specific items or within specific categories.

Multi-Channel Email

Segmented and targeted email campaigns lay the groundwork for data-integrated campaigns with coordination and synchronization across all channels. In multi-channel email, you combine your customer’s online data with his or her behavior data from the storefront, call center, and other sources to generate a targeted email offer.

Integrated CRM Solution

Now that you’ve integrated your data from all channels to create an email campaign, you’re ready for the next step. To understand the recent behavior of your customers, you need to know what they are doing right now. An integrated CRM solution encompassing real-time messaging (RTM) is the answer.