HONG KONG — January 14, 2010 — Epsilon, the industry’s leading marketing services firm, announced today that it has signed major new clients in Taiwan, signalling momentum in one-to-one marketing as businesses seek more effective solutions to engage customers and grow their market share during the economic recovery.
The new clients include
MiTAC, one of the largest electronics manufacturers in Taiwan which also owns
Mio, the industry leader in GPS satellite navigation technology,
CIGNA Taiwan, a global health-services company focused on life insurance,
9 in the box, an e-tailer of international luxury fashion goods, and
Hachette Filipacchi Media Taiwan, an international magazine publisher with properties such as
Elle,
Elle Girl, and
BMW Magazine.
Adrian Hoon, Vice President, Asia at Epsilon International, said, "Email marketing practices in Taiwan are quickly catching up with the country’s savvy online population and high Internet penetration rate of 65.9 percent, the 3rd highest in Asia, after South Korea and Japan."
"Marketers in Taiwan are advancing beyond the "batch-and-blast" approach and demanding customer-oriented metrics around programme engagement activity that simply can’t be achieved by local providers or in-house email systems," said Mr. Hoon. "This demonstrates a notable move from 1-to-many to 1-to-1 email marketing in Taiwan, as well as a shift to a customer lifecycle approach to target the right customer, at the right time with the right message."
"More importantly, a data-driven model that gathers and translates customer data into business insights with personalised offers and relevant contents leading to better conversion and engagement from the 1-to-1 approach, will help businesses capture market share as Taiwan’s economy moves from recession to recovery. Businesses without this capability risk being left behind by more nimble competitors during this critical window of opportunity."
MiTAC (
www.mic.com.tw,
www.mio.com), which previously used an in-house email delivery facility, is using Epsilon’s DREAMmail platform to enhance the value of their email activities with personalised product information in newsletters to drive deeper customer engagement and ultimately, revenue opportunities and return on investment from its marketing programmes.
CIGNA Taiwan (
www.cigna.com.tw) replaced its previous local email service provider with Epsilon’s world-class email solution to implement faster and more efficient deployment, and stronger and more coherent campaign analysis and reporting for their promotional campaigns and policy renewals. Epsilon is also providing services and support to help CIGNA Taiwan optimise their customer engagement with timely and relevant information, and offers that are focused on the individual needs of their customers.
9 in the box (
www.9inthebox.com.tw) has come to Epsilon for its expertise in designing and executing personalised email communication programmes to target their 185,000 customers through newsletters and invitations to special events with time-sensitive offers personalised based on individual needs and interests. 9 in the box will not only be able to leverage the advanced segmentation, dynamic content assembly and automated event trigger messaging features in Epsilon’s email platform to improve their customers’ shopping experience, but also the flexible tracking capabilities that will enable them to see the value of each of their campaigns down to the individual transactional level.
Hachette Filipacchi Media (
www.hfmasia.com), the group’s entire Greater China operation in Taiwan and Hong Kong have recently teamed up and engaged Epsilon’s DREAMmail to deliver daily and weekly personalised customer newsletters, with the goal of driving customer traffic to their magazines’ online properties such as Elle and Elle Girl. Hachette also chose Epsilon for its Email List Cleanser service, the most extensive in the Asia Pacific region, to increase the hygiene of
Elle’s customer database which is a key factor in optimising deliverability and improving targeting and sender reputation for Hachette Filipacchi’s email programme.
"Providing relevant, personalised content for our subscribers is critical to keeping our readership engaged," said Shelley Bearse, CIO for Greater China and Japan, Hachette Filipacchi Media. "Epsilon enables us to ensure the accuracy and integrity of our customer data, and achieve the campaign results we’re looking for."
Epsilon’s email solutions help build customer loyalty and measure campaign effectiveness at all touch points of the campaign to maximise the ROI of marketing budget. Key features of Epsilon’s proprietary email platform include advanced segmentation and data management capabilities which enable companies to segment customers by demographics and explicit data, such as areas of interests or purchase history, as well as implicit behaviourial and transactional data; list optimisation which is critical to maintaining accurate, up-to-date information on customers for permission-based email marketing; and inbound mail processing capabilities to ensure fast response times.
The platform also supports dynamic personalisation and campaign optimisation enabling automatic deployment of the most effective marketing content, triggered messaging, and centralised customer communications. In-depth campaign analysis and reporting empower marketers with real-time campaign analytics for evaluation at any stage of a campaign, and visibility into specific customer results and data, based on the level of analysis required. "The ability of Epsilon’s email solutions to integrate seamlessly with a client’s internal database infrastructure and content management systems, combined with our truly global delivery management and client services infrastructure are key determinants when global marketers are looking for partners to support the growing needs of transparent and accountable marketing spend," said Mr. Hoon.
"We’re seeing tremendous demand for integrated marketing solutions that yield high return-on investment across Asia Pacific, and Taiwan is no exception."
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