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About Epsilon International

Epsilon International, is a leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.


Alliance Data Systems
Swoops on Abacus


LONDON, UK — January 11, 2007
Epsilon, the marketing services division of US company Alliance Data Systems, is to acquire Abacus from DoubleClick for around $435m.

ADS expects the deal, which is subject to regulatory approval, to go through in the first quarter of this year. It plans to integrate Abacus' approximately 525 employees into Epsilon and retain the Abacus name for its services under the Epsilon brand.

Abacus operates the UK's largest mail order data co-operative, the Abacus B2C Alliance, comprising around 650 participants and a database of 18.5m households.

It operates a similar business in the US, as well as a business-to-business equivalent in the UK.

The acquisition will give Epsilon a significant presence in the UK and European markets.

Mike Parks, chairman and chief executive officer of Alliance Data, said: "Today's announcement is representative of our ongoing commitment to offer a comprehensive suite of services that greatly enhance our clients' marketing efforts and their ability to improve their bottom line. It also provides prime cross-selling opportunities across Alliance Data's businesses."

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