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About Epsilon International

Epsilon International, is a leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.


Significant Growth and New
Client Wins Fuel Expansion

Epsilon Expands Asia Pacific Operations to Meet a Growing Demand for Digital Marketing Solutions


HONG KONG — April 2, 2009
Epsilon, the industry’s leading marketing services firm, today announced it will expand the company’s Asia Pacific operations to address the need for sophisticated data-driven marketing solutions that deliver greater return-on-investment (ROI). As part of the expansion, Epsilon will double its Hong Kong-based Asia Pacific headquarters, expand its Singapore and Sydney offices, and add new offices in Melbourne and Mumbai to boost its services and strategic consulting capabilities for a growing client base.

Epsilon increased its Asia Pacific customer base by 15 percent in 2008. While eighty-five percent of APAC advertising agency CEOs report that they expect advertising budgets to be cut in 2009 by at least 15 percent , Epsilon continues to experience growth in the region. The firm’s fully integrated solutions combine advanced analytics and data modelling with consulting services to provide clients with more sophisticated strategies based on customer lifecycles and to deliver demonstrable returns.

“In these times of economic uncertainty, marketers face intense pressure from finance and C-level executives for more accountable marketing spend,” said Dominic Powers, Senior Vice President, Asia Pacific, Epsilon International. “This has clearly manifested itself in the demands of prospects and clients who are actively seeking a partner with proven experience in driving profitable customer engagement and delivering clear return on marketing investment.”

Epsilon added prominent new Asia Pacific clients representing various industry sectors from financial services to travel and retail including: Reeds Business, Air China, Avon Products, Kingfisher Airlines, and CMP Asia. These new wins complement over 130 clients in the region which include household names such as Air Asia, Dell, Procter & Gamble, Sony, Virgin and ZUJI.

“Epsilon has been a ZUJI partner since 2004. Epsilon’s strategic and technical expertise help us to implement our direct marketing initiatives with personalised content and travel offers, based around the travel preferences and transaction history of our audience of travellers. We look forward to our continued association with Epsilon on a regional basis, and pushing the envelope of electronic marketing innovation ahead,” said Hemanth Magal, Head of CRM & Merchandising for the Asia Pacific at ZUJI.

Epsilon provides comprehensive online and offline marketing services to some of the most-recognized brands in the world. Ranked #1 Marketing Services Firm and #1 Direct Marketing Agency in the 64th Annual Advertising Age Agency Report, Epsilon is the world’s largest permission-based email provider for marketing and customer service applications.

“With a 40 year heritage of offering results driven marketing solutions and services, Epsilon is well positioned to support organizations in the Asia Pacific as they look to a new marketing reality beyond the current economic downturn,” said Powers.

Epsilon’s Asia Pacific expansion follows on the heels of the recent appointment of Bryan Kennedy as Epsilon’s President and Chief Executive Officer. A marketing services industry veteran with deep experience in loyalty and database management, application architecture and solution design across vertical industries, Kennedy has played a key role in driving Epsilon’s unprecedented international growth and technological innovations.

“Epsilon has made great strides internationally and the latest expansion in the Asia Pacific region demonstrates the increasing demand for our services worldwide,” said Kennedy.

Further information regarding email marketing services and the demonstrable ROI they can offer for financial services, travel and retail companies, can be found at www.epsilon.com/pr/financialemailbranding, www.epsilon.com/pr/travelemailbranding, and www.epsilon.com/pr/retailemailbranding.


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